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SERM on YouTube
Promotion, displacement and removal of content about a brand or media person.
SERM in YouTube includes the displacement of negative videos from the YouTube search results and a block of recommended videos by promoting positive videos and removing negative ones. Negative videos can be about the company as a whole, or about some individual products or services, and if users see them when searching for information, it can harm the reputation of the company and negatively affect the decision to buy from you.
YouTube is one of the most visited Internet resources in the world.
The main task of the SERM service on YouTube is to make sure that no one can find anything negative about your brand.
Promotion of videos on YouTube
SERM on YouTube
For those who are faced with black PR and unwanted content
Removal
Creating new channels and optimizing existing ones
Promotion
Replacing negative videos with positive
content
content
Displacement
Who needs SERM on YouTube?
Brands
HR department
Managers
Media personalities
PR specialists
For marketers
What does the service consist of?
Everything is important in the placement of PR materials, starting from what you want to tell the public about your company and ending with proper contacts with industry and thematic media. What many experts forget is the competent promotion of materials. The main thing is not to forget that PR is a marketing channel, which means it should bring money.
1. Selection of the semantic core
We study competitors, determine their strengths and weaknesses, use a unique approach to working in YouTube and highlight the most successful solutions.
2. YouTube Output analysis
We remove the output of "YouTube" according to the selected query core
We determine the tone of the videos, depending on the context in which your brand or person is mentioned
We determine the tone of the videos, depending on the context in which your brand or person is mentioned
3. Processing and analysis of information
We determine the technical characteristics of the videos: the number of views, the quality of search engine optimization, the number of likes / comments.
We highlight the general characteristics of the video for the specified queries and the relationship with the main ranking factors on YouTube.
We highlight the general characteristics of the video for the specified queries and the relationship with the main ranking factors on YouTube.
4. Preparation of the strategy
We draw up a strategy to promote new videos, displace or remove negative ones, and retain existing videos in the output
5. We define a pool of tools for working with the current output
Defining a pool of tools for working with the current output
6. We make a content plan for the development of the channel and the creation of new videos
We develop a content strategy for creating new videos on a given topic and requirements for each video, playlist or channel
The displacement of negative videos from the YouTube search results and the block of recommended videos is done by the method of promoting positive videos and removing negative ones. Negative videos can be about the company as a whole, or about some individual products or services, and if users see them when searching for information, it can harm the reputation of the company and negatively affect the decision to buy from you.
Promotion, displacement and removal of brand content.
Order a reputation audit
Cost and terms of implementation
The cost of services for each case will be individual, because it is influenced by a large number of factors – the number of videos and channels to work with, the number of views, the number of likes and comments, etc. Usually, the cost starts from 100,000 rubles per month. The deadlines for the implementation of projects are also individual, but the first results can be seen after 3 months of work. Times have changed, now it is important not only what kind of media it is, but also how you can influence the growth of your publication. Competition in top magazines and their price tags are off the scale. We offer you an alternative with visible indicators and goals.