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Analytical research
Comprehensive research of your brand or personal image based on social listening and other methods.
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Analytical research services
Research based on social listening is the most accessible and fastest way to get information about your products or the market as a whole.
Social media is an invaluable source of information for analyzing people's opinions on completely different issues. Such an analysis is especially relevant for companies engaged in the production and/or sale of certain goods and services.
While discerning the opinion of consumers used to entail surveys and focus groups (for which people were placed in artificial conditions and answered pre-thought-out questions), now the consumer themselves are willing to discuss products or services of a particular manufacturer with other people on social networks in a free form without any restrictions. And this opinion may be even more valuable than that obtained under artificial conditions.
While discerning the opinion of consumers used to entail surveys and focus groups (for which people were placed in artificial conditions and answered pre-thought-out questions), now the consumer themselves are willing to discuss products or services of a particular manufacturer with other people on social networks in a free form without any restrictions. And this opinion may be even more valuable than that obtained under artificial conditions.
Social media today is an invaluable source of information for analyzing people's opinions on completely different issues. Such an analysis is especially relevant for companies engaged in the production and/or sale of certain goods and services.
If earlier there was a need to conduct various social services to study the opinion of consumers. surveys, focus groups, for which people were placed in artificial conditions and answered pre-thought-out questions, now the consumer himself is ready to discuss products or services of a particular manufacturer with other people in social networks in a free form without any restrictions. And this opinion may be even more valuable than that obtained under artificial conditions.
What can research tell you?
Consumers
A portrait of your consumers—where they live, how old they are, and on which sites they are most active.
Forecast
Strengths and weaknesses of your products, services, or personal image.
Insight
What else are consumers talking about? This may be a point of growth for your company.
The cost of reputation management and terms of implementation
It is not easy to unequivocally answer the questions "How much does the research cost?" or "How long will it take?"
Each request is unique, each client is unique. People can write a lot on some topic and little on another. Therefore, we approach each situation individually. Just write to us and we will calculate everything. It's fast and free.
Who needs analytics?
HR specialists
To assess the company's reputation as an employer and the loyalty of employees to it.
Marketing specialists
Marketing specialists.
PR specialists
To evaluate the brand's information field and the effectiveness of work in the public space
What does the service consist of?
Conducting research in most cases is very expensive, labor-intensive and time-consuming. Using modern tools and approaches and understanding the habitat of modern consumers, allows you to do this in the shortest possible time.
Data collection in the monitoring system begins with the study of semantics. The completeness of the collected data depends on the quality of this stage.
With the help of a monitoring system (YouScan, Brand Analytics, IQBuzz, Press Index, etc.), data is collected for a selected period of time.
All collected data is processed manually. Each message is read by a training specialist, the tone and topics of the statement are determined, irrelevant mentions are cleaned out. Yes, monitoring systems can do some things automatically, but not everything and not as well as a real person can.
At the final stage of the work, the analyst proceeds to the quantitative and qualitative analysis of the collected and processed data. The result is a multi-page document describing all the criteria of the objects under study.
Reputation House Analytical Center offers a range of analytical studies
The reputation of a brand/product/person directly depends on the opinion of the masses, which can now be found out by analyzing the information obtained by monitoring social media. On the basis of the data obtained, it is possible to start developing a strategy in order to influence the received opinion of users.
Expert Insight: Uncovering the World of Research Services
As an authority in the domain, our objective is to provide readers with invaluable insights and practical tools to enhance their understanding of analysis service. We will commence with a brief introduction to the subject before delving into unique aspects that set our content apart from most sources. Our aim is to present this information in a clear and concise manner, enabling even a novice to grasp the content effortlessly.
Introducing Analytical Research Services
By employing systematic techniques and methodologies, these services dissect and evaluate data to reveal meaningful patterns, trends, and insights. This empowers organizations to make informed choices, optimize processes, and stay ahead of the competition.
Delving Deeper: The Specialized Facets
While most sources offer generalized information, we aim to provide our readers with specialized knowledge to help them better comprehend the intricacies of this field. The following sections highlight lesser-known facets of research services that are crucial to their efficacy and value.
The Power of Analytic Frameworks
A critical element is the adoption of robust analytic frameworks. These frameworks serve as a foundation for organizing and interpreting complex data sets, allowing researchers to draw meaningful conclusions that drive actionable insights. For instance, the use of SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis can help businesses identify their competitive advantage and areas for improvement.
Customized Approaches
Another noteworthy aspect is the importance of tailoring the investigative approach to the specific needs and objectives of the client. Customization ensures that the services provided are not only relevant but also targeted towards the unique challenges and opportunities faced by the organization. For example, a healthcare company may require a different research methodology than a retail business due to the distinct nature of their industries and operational requirements.
Leveraging Analytical Expertise for Success
To maximize the benefits, organizations must capitalize on analytical expertise in various ways. This includes investing in the right talent, fostering a data-driven culture, and utilizing cutting-edge analytical tools.
Attracting and Retaining Analytical Talent
A successful research service provider should prioritize attracting and retaining top analytical talent. This ensures that their services are backed by skilled professionals who possess the necessary expertise to deliver reliable and accurate insights. By fostering a conducive work environment and offering opportunities for growth, providers can secure the loyalty and commitment of their analytical experts.
Fostering a Data-Driven Culture
To truly harness the power of research services, organizations must develop a data-driven culture. This involves cultivating an environment that values evidence-based decision-making and encourages employees to utilize analytical findings in their daily tasks.
Utilizing Advanced Analytical Tools
Lastly, the success is highly contingent on the use of advanced analytical tools. These tools enable researchers to process vast amounts of data efficiently, yielding accurate and timely insights. By staying up-to-date with technological advancements and embracing cutting-edge tools, research service providers can maintain their competitive edge in the industry.
Additional Key Aspects
In this section, we will explore further essential components of research services that contribute to their overall effectiveness and value for clients.
Collaborative Approach
One of the often-overlooked aspects is the need for a collaborative approach. Collaboration between the research team and the client is vital for ensuring that the research objectives align with the organization's goals and strategies. By fostering open communication channels and embracing feedback, research service providers can create a more comprehensive and relevant analysis for their clients.
Adapting to Changing Needs and Trends
Research services must be adaptable to meet the ever-evolving needs of the organizations they serve. This requires providers to stay abreast of industry trends, emerging technologies, and changing consumer preferences. By continuously refining their methodologies and updating their knowledge base, providers can ensure that they remain relevant and capable of addressing their clients' dynamic needs.
Ethical Considerations
Ethics play a crucial role in the conduct of any research service. Providers must adhere to strict ethical guidelines to protect the privacy and confidentiality of their clients and ensure the integrity of their research findings. By maintaining transparency and following best practices in research ethics, service providers can build trust with their clients and uphold their reputation in the industry.
Evaluating the Effectiveness
Measuring the effectiveness of research services is a critical step in ensuring that they deliver tangible value to the organization. This can be achieved through various means, such as tracking the implementation of insights derived from the research, assessing the impact of research-driven decisions on organizational performance, and soliciting feedback from stakeholders to gauge their satisfaction with the service. By routinely evaluating the effectiveness of their services, research providers can identify areas for improvement and continually enhance their offerings.
In summary, a comprehensive understanding of research services, including their specialized aspects and key components, is vital for organizations seeking to harness their full potential. By considering these factors, organizations can make informed decisions when selecting research service providers and ensure that they derive maximum value from their investment in these services.
As an authority in the domain, our objective is to provide readers with invaluable insights and practical tools to enhance their understanding of analysis service. We will commence with a brief introduction to the subject before delving into unique aspects that set our content apart from most sources. Our aim is to present this information in a clear and concise manner, enabling even a novice to grasp the content effortlessly.
Introducing Analytical Research Services
By employing systematic techniques and methodologies, these services dissect and evaluate data to reveal meaningful patterns, trends, and insights. This empowers organizations to make informed choices, optimize processes, and stay ahead of the competition.
Delving Deeper: The Specialized Facets
While most sources offer generalized information, we aim to provide our readers with specialized knowledge to help them better comprehend the intricacies of this field. The following sections highlight lesser-known facets of research services that are crucial to their efficacy and value.
The Power of Analytic Frameworks
A critical element is the adoption of robust analytic frameworks. These frameworks serve as a foundation for organizing and interpreting complex data sets, allowing researchers to draw meaningful conclusions that drive actionable insights. For instance, the use of SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis can help businesses identify their competitive advantage and areas for improvement.
Customized Approaches
Another noteworthy aspect is the importance of tailoring the investigative approach to the specific needs and objectives of the client. Customization ensures that the services provided are not only relevant but also targeted towards the unique challenges and opportunities faced by the organization. For example, a healthcare company may require a different research methodology than a retail business due to the distinct nature of their industries and operational requirements.
Leveraging Analytical Expertise for Success
To maximize the benefits, organizations must capitalize on analytical expertise in various ways. This includes investing in the right talent, fostering a data-driven culture, and utilizing cutting-edge analytical tools.
Attracting and Retaining Analytical Talent
A successful research service provider should prioritize attracting and retaining top analytical talent. This ensures that their services are backed by skilled professionals who possess the necessary expertise to deliver reliable and accurate insights. By fostering a conducive work environment and offering opportunities for growth, providers can secure the loyalty and commitment of their analytical experts.
Fostering a Data-Driven Culture
To truly harness the power of research services, organizations must develop a data-driven culture. This involves cultivating an environment that values evidence-based decision-making and encourages employees to utilize analytical findings in their daily tasks.
Utilizing Advanced Analytical Tools
Lastly, the success is highly contingent on the use of advanced analytical tools. These tools enable researchers to process vast amounts of data efficiently, yielding accurate and timely insights. By staying up-to-date with technological advancements and embracing cutting-edge tools, research service providers can maintain their competitive edge in the industry.
Additional Key Aspects
In this section, we will explore further essential components of research services that contribute to their overall effectiveness and value for clients.
Collaborative Approach
One of the often-overlooked aspects is the need for a collaborative approach. Collaboration between the research team and the client is vital for ensuring that the research objectives align with the organization's goals and strategies. By fostering open communication channels and embracing feedback, research service providers can create a more comprehensive and relevant analysis for their clients.
Adapting to Changing Needs and Trends
Research services must be adaptable to meet the ever-evolving needs of the organizations they serve. This requires providers to stay abreast of industry trends, emerging technologies, and changing consumer preferences. By continuously refining their methodologies and updating their knowledge base, providers can ensure that they remain relevant and capable of addressing their clients' dynamic needs.
Ethical Considerations
Ethics play a crucial role in the conduct of any research service. Providers must adhere to strict ethical guidelines to protect the privacy and confidentiality of their clients and ensure the integrity of their research findings. By maintaining transparency and following best practices in research ethics, service providers can build trust with their clients and uphold their reputation in the industry.
Evaluating the Effectiveness
Measuring the effectiveness of research services is a critical step in ensuring that they deliver tangible value to the organization. This can be achieved through various means, such as tracking the implementation of insights derived from the research, assessing the impact of research-driven decisions on organizational performance, and soliciting feedback from stakeholders to gauge their satisfaction with the service. By routinely evaluating the effectiveness of their services, research providers can identify areas for improvement and continually enhance their offerings.
In summary, a comprehensive understanding of research services, including their specialized aspects and key components, is vital for organizations seeking to harness their full potential. By considering these factors, organizations can make informed decisions when selecting research service providers and ensure that they derive maximum value from their investment in these services.
We offer:
Consumer loyalty analysis (Brand reputation assessment)
Analysis of multibrandings and thematic forums
Assessment of a person's reputation
Analysis of the competitive environment and market position
Polybranding analysis
Analysis of PR campaigns
Analysis of reputational threats
Research on your requests
Determination of consumer loyalty to a product or company (desire to recommend). This will help to assess the readiness for repeat purchases.
Distribution of consumer attitudes:
Toward the service
Toward the product/service
Toward the company as a whole
Assessment of emotional attitude
Distribution of positive and negative messages
Topics of negative and positive messages
Statistics on authors, blog hosting
Giving concrete examples highlighting the most striking messages containing constructive criticism (consumer recommendations).
Assessment of a person's reputation and reputational threats
Determining the loyalty of network users to a person and information guides associated with the person under study. Analysis of threats that may negatively affect the reputation of a person.
Our services
Definition:
Analysis of PR campaigns
Analysis of reputational threats
Research on request
The volume of brand mentions and competitors
The degree of polybranding (in %) in relation to simultaneous mentions with other brands (how often and in what context)
Key topics of joint mention
Analysis of groups, communities and forums
Quantitative and qualitative analysis of brand groups, communities and forums or specialized sites where the brand is present.
Evaluation of published content
Content quality assessment
Identifying trends on discussion threads
Conclusions and recommendations
Statistics on authors, analysis of their behavior
Assessment of the activity of groups, communities and forums
Identification of community leaders, the main topics of discussion
Evaluation of responses in social media to the ongoing PR campaign
Analysis of user perception or attitude to a PR campaign
Assessment of positive/negative reaction
Identification of the main sites
Recommendations for presence on non-covered sites
Evaluation of the effectiveness of the campaign (number of mentions, their distribution, dynamics over time) and its coverage
Within the framework of this study, you can analyze not only your own campaigns, but also the campaigns of competitors. This will allow you to understand in which "field" the competitor operates.
Identification of the source of the crisis situation, the authors involved and the media.
Influence on the perception of products
The reaction of competitors and other content on the case.
Analysis of the extent of possible or already existing reputational threats to the company
We are ready to conduct a comprehensive analysis of social media and mass media according to individual requirements. The research strategy can be proposed by both you and our team.
Cases
Other services
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ORM
Online Reputation Management is a comprehensive reputation marketing tool, thanks to which we form a positive brand or person image on all resources on the Internet, create islands of content on reviews, encyclopedias and geo-resources, reflect information attacks in real time.
Monitoring
We monitor social media and online media 24/7 and collect mentions of a brand or person. After that, we conduct primary analytics, tag mentions by tone and prepare a detailed and understandable report for you.
Lead generation
We can also conduct an initial analysis of the demand for your product and find all possible requests for any of your services or goods. On an ongoing basis, we will supply leads who want to buy your product right now.
Deleting information
Our Reputation House analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google and Yandex. Commercial SERM is much faster and cheaper than classic website promotion.
SERM
Our reputation Agency will supplant negative information, photos and video content from the first page of Google and Yandex with the help of a complex of works with the search engines — Search Engine Reputation Management. We take the first place according to RUWARD in the rating "Reputation marketing in the digital environment (ORM), including SERM".
SERM
Our reputation Agency will supplant negative information, photos and video content from the first page of Google and Yandex with the help of a complex of works with the search engines — Search Engine Reputation Management. We take the first place according to RUWARD in the rating "Reputation marketing in the digital environment (ORM), including SERM".
ORM
Online Reputation Management is a comprehensive reputation marketing tool, thanks to which we form a positive brand or person image on all resources on the Internet, create islands of content on reviews, encyclopedias and geo-resources, reflect information attacks in real time.
Monitoring
We monitor social media and online media 24/7 and collect mentions of a brand or person. After that, we conduct primary analytics, tag mentions by tone and prepare a detailed and understandable report for you.
Analytics
Our Reputation House analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Lead generation
We can also conduct an initial analysis of the demand for your product and find all possible requests for any of your services or goods. On an ongoing basis, we will supply leads who want to buy your product right now.
Deleting information
Our Reputation House analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google and Yandex. Commercial SERM is much faster and cheaper than classic website promotion.
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
Application for services