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Analytical research

Research based on social listening

Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
Application for services
Social media today is an invaluable source of information for analyzing people's opinions on completely different issues. Such an analysis is especially relevant for companies engaged in the production and/or sale of certain goods and services.

If earlier there was a need to conduct various social services to study the opinion of consumers. surveys, focus groups, for which people were placed in artificial conditions and answered pre-thought-out questions, now the consumer himself is ready to discuss products or services of a particular manufacturer with other people on social networks in a free form without any restrictions. And this opinion may be even more valuable than that obtained under artificial conditions.

Research based on social listening is the most accessible and fastest way to get information about your products or the market as a whole.

Analytical research

Social media today is an invaluable source of information for analyzing people's opinions on completely different issues. Such an analysis is especially relevant for companies engaged in the production and/or sale of certain goods and services.
If earlier there was a need to conduct various social services to study the opinion of consumers. surveys, focus groups, for which people were placed in artificial conditions and answered pre-thought-out questions, now the consumer himself is ready to discuss products or services of a particular manufacturer with other people in social networks in a free form without any restrictions. And this opinion may be even more valuable than that obtained under artificial conditions.

What will the study tell you?

A portrait of your consumers - where they live, how old they are, on which sites they are most active.

Consumers

Strengths and weaknesses of your products/services or person.

Forecast

What else are consumers talking about? This may be a point of growth for your company.

Insight

Each request is unique, each client is unique. People can write a lot on some topic and little on another. Therefore, we approach each situation individually. Just write to us and we will calculate everything. It's fast and free.

It is not easy to unequivocally answer the questions "How much does the research cost?" or "How long will it take?"

The cost of reputation management and terms of implementation

Who needs analytics?

To evaluate the brand's information field and the effectiveness of work in the public space

PR specialists

To assess the company's reputation as an employer and the loyalty of employees to it.

HR specialists

Marketing specialists.

Marketing specialists

What does the service consist of?

Conducting research in most cases is very expensive, labor-intensive and time-consuming. Using modern tools and approaches and understanding the habitat of modern consumers, allows you to do this in the shortest possible time.
Making a semantic query
Data collection in the monitoring system begins with the study of semantics. The completeness of the collected data depends on the quality of this stage.
Data collection
With the help of a monitoring system (YouScan, Brand Analytics, IQBuzz, Press Index, etc.), data is collected for a selected period of time.
Data processing
All collected data is processed manually. Each message is read by a training specialist, the tone and topics of the statement are determined, irrelevant mentions are cleaned out. Yes, monitoring systems can do some things automatically, but not everything and not as well as a real person can.
Analysis
At the final stage of the work, the analyst proceeds to the quantitative and qualitative analysis of the collected and processed data. The result is a multi-page document describing all the criteria of the objects under study.
The reputation of a brand / product / person directly depends on the opinion of the masses, which can now be found out by analyzing the information obtained by monitoring social media. And already on the basis of the data obtained, it is possible to start developing a strategy in order to influence the received opinion of users.

Sidorin Lab Analytical Center offers a range of analytical studies

We offer:
Determination of consumer loyalty to a product or company (desire to recommend). This will help to assess the readiness for repeat purchases.
Consumer loyalty analysis (Brand reputation assessment)
Assessment of a person's reputation
Analysis of the competitive environment and market position
Polybranding analysis
Analysis of multibrandings and thematic forums
Analysis of PR campaigns
Analysis of reputational threats
Research on your requests
Distribution of consumer attitudes:
Topics of negative and positive messages
Distribution of positive and negative messages
Statistics on authors, blog hosting
Toward the company as a whole
Toward the product/service
Toward the service
Assessment of emotional attitude
Giving concrete examples highlighting the most striking messages containing constructive criticism (consumer recommendations).
Assessment of a person's reputation and reputational threats
Determining the loyalty of network users to a person and information guides associated with the person under study. Analysis of threats that may negatively affect the reputation of a person.
Our services
Definition:
Analysis of PR campaigns
Analysis of reputational threats
Research on request
Assessment of the activity of groups, communities and forums
Identification of community leaders, the main topics of discussion
The volume of brand mentions and competitors
The degree of polybranding (in %) in relation to simultaneous mentions with other brands (how often and in what context)
Key topics of joint mention
Analysis of groups, communities and forums
Quantitative and qualitative analysis of brand groups, communities and forums or specialized sites where the brand is present.
Evaluation of published content
Content quality assessment
Identifying trends on discussion threads
Conclusions and recommendations
Statistics on authors, analysis of their behavior
Within the framework of this study, you can analyze not only your own campaigns, but also the campaigns of competitors. This will allow you to understand in which "field" the competitor operates.
Evaluation of the effectiveness of the campaign (number of mentions, their distribution, dynamics over time) and its coverage
Evaluation of responses in social media to the ongoing PR campaign
Analysis of user perception or attitude to a PR campaign
Assessment of positive/negative reaction
Identification of the main sites
Recommendations for presence on non-covered sites
Identification of the source of the crisis situation, the authors involved and the media.
Influence on the perception of products
The reaction of competitors and other content on the case.
Analysis of the extent of possible or already existing reputational threats to the company
We are ready to conduct a comprehensive analysis of social media and mass media according to individual requirements. The research strategy can be proposed by both you and our team.
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