Content Oriented Web
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Innovative developments

The Reputition House company actively conducts scientific work on the creation of a model for predicting the movement of information flows on the Internet

Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
Application for services
The innovative development team of Sidorin Lab is ready to implement the creation of situational centers to order, solving the following tasks in the format of a lightweight mobile solution ION brand protection system.
Prevention of information attacks
Risk forecasting
Fake news recognition
The developments are used by the company's clients to solve the most complex tasks:

Innovations in the field of information movement modeling

Basic functionality:

The following functionality is implemented within the mobile application

THE ABILITY TO CREATE A PROJECT FOR MONITORING

THE ABILITY TO CHANGE THE INTERFACE LANGUAGE

THE ABILITY TO DISTRIBUTE MESSAGES BY TOPIC

THE ABILITY TO WORK TOGETHER ON TASKS

THE ABILITY TO DISPLAY COMBINED ANALYTICS ON A SINGLE CHART

THE POSSIBILITY OF OBSERVING THE OBJECT IN THE CONTEXT OF GEOGRAPHY

THE ABILITY TO SELECT TYPES OF SOURCES FOR OBSERVATIONS

THE POSSIBILITY OF OBTAINING ANALYTICS IN THE FORM OF A GEOGRAPHICAL MAP

THE ABILITY TO OBSERVE MENTIONS OF THE OBJECT IN REAL TIME`

THE POSSIBILITY TO SELECT THE OBSERVATION TIME INTERVAL

THE ABILITY TO SELECT THE MAP SCALE

AUDIENCE SEGMENTATION AND COMPARISON OF THEIR PARAMETERS

Advanced functionality:

Receiving reports at any time
The user will be asked to generate a PDF report at any time and send it via email or messenger. The format of reports can be configured using the system interface.
Making predictions based on reactions to messages (engagement)
In addition to making forecasts of the number of messages on the project, users are interested in understanding what the reaction to messages may be. This is the reaction that determines the coverage of messages and forms the basis of risk forecasting.
Making a forecast based on the loyalty index (the ratio of positive and negative messages)
Most potential customers are interested in combined indicators, such as the loyalty index. This represents the ratio of the number of negative mentions to the number of positive ones. It is important for clients to keep this parameter in a given value corridor.
Using new sources for data monitoring (geolocation services, TikTok, Snapchat, etc.)
Also, one of the key tasks, especially in view of entering international markets, will be the connection of new, atypical sources for Russia. Users will be able to optionally connect certain data sources, which may affect the cost of their tariff.
Connecting the speech recognition module in audio and video content
As the development related to speech recognition improves, we plan to introduce it into the interface of the mobile application. The first step in applying this feature will be voice recognition in a YouTube video.
Enabling the fakenews recognition functionality;
This functionality is based on the improvement of a neural network trained on the basis of fakenews known to us and the logic of their distribution. The function will allow you to connect a visual mark next to messages with the probability that the information is unreliable.
Enabling the risk forecasting functionality
This functionality is based on the fact that, thanks to the possibility of predicting coverage and involvement in negative content, it is possible to make a forecast for lost revenue, as well as calculate the probability of an information guide in the media. For public companies, this functionality will be used to predict the value of the company's shares
Enabling the function of increasing the accuracy of determining the tonality
We plan to make the accuracy of determining the tonality an option depending on the selected tariff.
The ability to connect the Social CRM functionality;
The incident management functionality will play a decisive role in involving users in everyday work with the platform. Based on any message that has entered the monitoring system, it will be possible to generate a discussion thread
The possibility of collective work on incidents
The work on incidents in the system will be collective, and clients will be able to connect users to the system. The number of users that one client can connect will also depend on the selected tariff
The ability to connect a chat with support specialists
The system implies the presence of online support consultants in complex reputational tasks. The speed and mode of operation of the support will depend on the selected tariff. At premium rates, support will work at a speed of no more than 10 minutes per reaction 24/7.
The ability to configure the project via the web interface
Additional functionality for advertising agencies and large companies wishing to fine-tune the linguistics and basic algorithms of the platform
The ability to display forecasts in the context of geography and tone of messages
The ability to display forecasts in the context of geography and tone of messages
Ability to influence messages by creating tasks
After creating a task for the selected incident, it will be possible to connect external services related to the creation of a given user activity. Such integrations will be made through the system’s API. Also, the complaint functionality of key social networks will be connected to the system to remove information that violates the law as soon as possible.