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SECURING ONLINE REPUTATION FOR A GLOBAL FMCG COMPANY BY MONITORING 240,000 MENTIONS

REGION: CIS DURATION: 1 year
REQUEST: Collecting the latest market and consumer insights, tracking mentions of both corporate brand and brand’s products, as well as monitoring competitors’ activities.
WORKFLOW: Securing reputation by conducting daily monitoring of mentions and risk assessment, analyzing the effectiveness of content and keeping track of market trends.

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01.
Each quarter, we identified over 10 growth opportunities, uncovered new customer profiles, and discovered additional sales channels.

02.
Sales in the product category grew as a result of valuable analytical insights

03.
The marketing budget was optimized by researching the target audience, identifying effective advertising channels, and refining product presentation.

04.
Several significant reputational risks were identified and successfully mitigated.

RESULTS:

Who has entrusted us with their reputation?

Our team

Our agency employs more than 80 professionals, including 28 certified monitoring specialists (Brand Analytics, Youscan, and IQBuzz).
Chief Executive Officer
Kris
Chief Operating Officer / Account Director
Sergi
Sales & Marketing Chief Officer
Eugene
Director of Technology
Chief Executive Officer
Kris
Chief Operating Officer / Account Director
Sergi
Sales & Marketing Chief Officer
Eugene
Director of Technology
Anastasia
Account Manager
Ashraf
Account Manager
Denis
Head of PR
Dina
Head of Sales
Anastasia
Head of Analytics Department
Dina
Head of Sales
Anastasia
Head of Analytics Department
We offer
SERM
ORM
Monitoring
Analytics
Lead generation
Deleting information
Commercial SERM
Search Engine Reputation Management
As a reputation agency, we will supplant negative information, photos, and video content from the first page of Google with the help of a system for working with search engines—Search Engine Reputation Management. We took first place in RUWARD’s "Reputation marketing in the digital environment (ORM), including SERM.”
Online Reputation Management
Online Reputation Management is a comprehensive reputation marketing tool, thanks to which we form a positive brand or person image on all resources on the Internet, create islands of content on reviews, encyclopedias and geo-resources, reflect information attacks in real time.
Monitoring
We monitor social media and online media 24/7 and collect mentions of a brand or person. After that, we conduct primary analytics, tag mentions by tone and prepare a detailed and understandable report for you.
Analytics
Our Reputation House analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Lead generation
We can also conduct an initial analysis of the demand for your product and find all possible requests for any of your services or goods. On an ongoing basis, we will supply leads who want to buy your product right now.
Deleting information
Our Reputation House analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google. Commercial SERM is much faster and cheaper than classic website promotion.

We offer

SERM
As a reputation agency, we will supplant negative information, photos, and video content from the first page of Google with the help of a system for working with search engines—Search Engine Reputation Management. We took first place in RUWARD’s "Reputation marketing in the digital environment (ORM), including SERM.”
ORM
Online Reputation Management is a comprehensive reputation marketing tool, thanks to which we form a positive brand or person image on all resources on the Internet, create islands of content on reviews, encyclopedias and geo-resources, reflect information attacks in real time.
Monitoring
We monitor social media and online media 24/7 and collect mentions of a brand or person. After that, we conduct primary analytics, tag mentions by tone and prepare a detailed and understandable report for you.
Lead generation
We can also conduct an initial analysis of the demand for your product and find all possible requests for any of your services or goods. On an ongoing basis, we will supply leads who want to buy your product right now.
Deleting information
Our Sidorin Lab analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google and Yandex. Commercial SERM is much faster and cheaper than classic website promotion.
SERM
Our reputation Agency will supplant negative information, photos and video content from the first page of Google with the help of a complex of works with the search engines — Search Engine Reputation Management. We take the first place according to RUWARD in the rating "Reputation marketing in the digital environment (ORM), including SERM".
ORM
Online Reputation Management is a comprehensive reputation marketing tool, thanks to which we form a positive brand or person image on all resources on the Internet, create islands of content on reviews, encyclopedias and geo-resources, reflect information attacks in real time.
Monitoring
We monitor social media and online media 24/7 and collect mentions of a brand or person. After that, we conduct primary analytics, tag mentions by tone and prepare a detailed and understandable report for you.
Lead generation
We can also conduct an initial analysis of the demand for your product and find all possible requests for any of your services or goods. On an ongoing basis, we will supply leads who want to buy your product right now.
Deleting information
Our Sidorin Lab analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google and Yandex. Commercial SERM is much faster and cheaper than classic website promotion.
ORM
Online Reputation Management is a comprehensive reputation marketing tool, thanks to which we form a positive brand or person image on all resources on the Internet, create islands of content on reviews, encyclopedias and geo-resources, reflect information attacks in real time.
ORM
Online Reputation Management is a comprehensive reputation marketing tool, thanks to which we form a positive brand or person image on all resources on the Internet, create islands of content on reviews, encyclopedias and geo-resources, reflect information attacks in real time.
Monitoring
We monitor social media and online media 24/7 and collect mentions of a brand or person. After that, we conduct primary analytics, tag mentions by tone and prepare a detailed and understandable report for you.
Lead generation
We can also conduct an initial analysis of the demand for your product and find all possible requests for any of your services or goods. On an ongoing basis, we will supply leads who want to buy your product right now.
Deleting information
Our Sidorin Lab analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google and Yandex. Commercial SERM is much faster and cheaper than classic website promotion.
Monitoring
We monitor social media and online media 24/7 and collect mentions of a brand or person. After that, we conduct primary analytics, tag mentions by tone and prepare a detailed and understandable report for you.
Monitoring
We monitor social media and online media 24/7 and collect mentions of a brand or person. After that, we conduct primary analytics, tag mentions by tone and prepare a detailed and understandable report for you.
Lead generation
We can also conduct an initial analysis of the demand for your product and find all possible requests for any of your services or goods. On an ongoing basis, we will supply leads who want to buy your product right now.
Deleting information
Our Sidorin Lab analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google and Yandex. Commercial SERM is much faster and cheaper than classic website promotion.
Analytics
Our Reputation House analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Monitoring
We monitor social media and online media 24/7 and collect mentions of a brand or person. After that, we conduct primary analytics, tag mentions by tone and prepare a detailed and understandable report for you.
Lead generation
We can also conduct an initial analysis of the demand for your product and find all possible requests for any of your services or goods. On an ongoing basis, we will supply leads who want to buy your product right now.
Deleting information
Our Sidorin Lab analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google and Yandex. Commercial SERM is much faster and cheaper than classic website promotion.
Lead generation
We can also conduct an initial analysis of the demand for your product and find all possible requests for any of your services or goods. On an ongoing basis, we will supply leads who want to buy your product right now.
Deleting information
Our Sidorin Lab analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google and Yandex. Commercial SERM is much faster and cheaper than classic website promotion.
Deleting information
Our Reputation House analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google and Yandex. Commercial SERM is much faster and cheaper than classic website promotion.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google. Commercial SERM is much faster and cheaper than classic website promotion.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google. Commercial SERM is much faster and cheaper than classic website promotion.
Cases

Cost

Service
We always take an honest approach, so we do not mislead you by pointing out the low cost of SERM and other reputation management services. The table shows average prices, and the final cost is calculated for each project individually.
Details
Price
Commercial SERM
SERM
$4,800
More details →
ORM
$2,000
Reputation Strategy
$3,500
Lead generation
$4,000
Deleting information
$2,800
Monitoring
$2,500
$1,500
SEO
$2,000
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