Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
Get a consultation right now!

Online Reputation Management

Formation, correction and protection of your online reputation

Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
Application for services

ORM - Online Reputation Management

Online Reputation Management, or ORM is a full-fledged complex of works on reputation management.

The main task of ORM is to control the appearance of reputational risks, identify and reflect negative stuffing, distribute content online to build brand loyalty, support your PR goals and fuel interest in marketing campaigns. The complex provides for all areas of formation and protection of a positive image for a brand, service or individual.

ORM tasks

The constant growth of positive content on thematic resources

Forming

Prompt response and planned actions to repel information attacks

Protection

Timely monitoring, processing and analysis of information

Search

Who needs a full range of reputation management?

- It is necessary to make adjustments to the positioning
- It is necessary to increase the loyalty of the audience
- The product or services are presented in a negative way

Do you want to become a big brand?

- is looking for investors and clients
- wants to be ahead of the competition
- Forms a positive image of the employer

You are a big brand who

- Are you an artist, a politician or a business owner?
- Do you want to create an image from scratch?
- Are you faced with information discrediting your dignity?

You are a media personality

Order a reputation audit

What does the service consist of

The advantage of any comprehensive service is that, depending on the task, the set of methods for working with reputation changes, and the tool that is most effective for solving a specific problem becomes a priority. Our service is no exception. It happens that a client comes for a complex, and he only needs a couple of tools – and his problem is solved. But more often we work with complex tasks, where all methods of reputation management are used
Monitoring mentions
At the beginning of the work, it is important to correctly form a list of queries of interest, to work out the semantics: we will write queries with possible typos, errors, in various variations and in different languages. In the next step, we will configure the monitoring system for the list of requests. Our analysts have experience in all social media monitoring systems, such as IQBuzz, Youscan, Brand Analytics, Medialogy, etc.

After configuring the system, we will collect information that meets the requests, distribute information messages by tone and prepare an analytical report. In the future, monitoring will take place constantly and up-to-date data will be sent to the response department for operational actions.
Working with mentions
When working with reputation, it is important for us to create a correct and coordinated response map with the client. We will analyze the options for working with positive and negative information, form a grid of reactions, explain who will react to this or that message and how. Over time, such a reaction map will become more accurate. The work with mentions proceeds as follows: the monitoring department promptly transmits data about mentions of your person or your brand, the response department, following the reaction grid, processes information, supports positive statements and refutes negative ones, works with objections and levels any attacks.

We can also remove negative reviews if they are unreliable, contradict the legislation of the Russian Federation or the rules of recommendation sites. Negative reviews are not always real, and it is with such that we will help you cope. The removal of negative content can occur in two scenarios.

The first is pre-trial work, when the site that published an unreliable review deletes its content in response to our appeal.

The second is a more complex and labor-intensive process: we are preparing and representing your interests in court.
Guerrilla Marketing
Different reputation management agencies understand this method of marketing promotion differently. By "guerrilla marketing" we mean an advertising tool that allows you to distribute the necessary information quickly and with a small budget.

When monitoring competitors or the industry as a whole, we get a large layer of data. Such data has considerable weight, because it is the material through which you can increase sales. How does it work? People often turn to the Internet and look for reviews of the product they want to buy, watch reviews and thematic forums. On any such platform, there may already be a discussion about your product or its comparison with a competitor's product. Such a discussion can be an excellent channel for our agent of influence to communicate with an interested audience. Groups on social networks, thematic branches on forums – any gathering of a large number of people interested in your topic is the place where you or your agents of influence should be.

By finding such groups or creating them ourselves, we connect to a live dialogue with people and conduct a conversation in a way that is beneficial to us. In this way, we unobtrusively promote your products or services. As practice shows, guerrilla marketing gives an excellent influx of new customers. This method of reputation management is at the intersection of marketing and PR, so you need to work with it carefully and according to a carefully planned scenario. Agents of influence should know the brand or product well and be ready to give clear answers that need to be thought through and prescribed in advance.

We do not recommend that you use this method yourself, as one wrong step can break even a well-established reputation. It is better to contact a professional agency.
Formation and promotion of positive content
This work is the basis of the methodology for improving the image in the Network. Without well-formed content, it is impossible to create a positive reputation. Work with the production of information materials is divided into several stages:

1. Collecting material – conducting interviews, searching for information in various open sources; if necessary, shooting photo or video content.

2. Creation and coordination of content – writing texts in accordance with the customer's requirements in compliance with all necessary nuances. The texts will present the necessary information to the general public in a favorable light for your reputation.

3. Content optimization – bringing the content to a competently optimized text in accordance with the recommendations of SERM and SEO specialists. This is needed to easily and naturally promote content in search engines such as Yandex and Google.

4. Search and coordination of information platforms – selection of thematic platforms (encyclopedias, reviews, recommendation resources, online media, ratings, geoservices, etc.) for the placement of content in accordance with the client's tasks and their coordination.

5. Content placement – planned, unsuspicious placement of content; selection of content to meet the requirements of sites; any necessary changes to information in accordance with the rules of the placement resource.

6. Content promotion – content support by behavioral factors and other tools for promoting information on the Web.
SERM
At the beginning of the work, we conduct an audit of search engines – a cross-section of search results based on the prepared semantic core (brand core). Such an audit will show problematic positions. Then we prepare a strategy for optimizing search results and start working with classic Search Engine Reputation Management tools: we post articles in online media, give recommendations on the customer's website, create and fill satellite sites, publish in encyclopedias and social networks.

In the tasks of removing information from the search results, a constructive approach is important. The displacement of negativity requires not only knowledge of SEO optimization, but also an understanding of the priorities of search engines and the rules for working with recommendation resources and encyclopedias.
To estimate the cost of work, you need to understand your situation as a whole. To do this, we always conduct a reputation audit before providing estimates for ORM. All you need to get started with us is to order a free audit.

An average reputational marketing project without a lot of negative media coverage and without a lot of negative reviews will cost about 3, 500 $ a month. The implementation period of such a project is at least 5-6 months.

There are also small works both in terms of deadlines and sums. For example, developing a reputation management strategy will take us a month and will cost from 7, 200 $. Building a reputation from scratch costs from 2, 000 $ a month with a minimum period of 3 months of work.

You can always buy a package of our IQBuzz monitoring system – with a minimum budget for reputation management, such a system will make a significant contribution to working with the company's image.
Unambiguously answering the question "How much does ORM cost?" or "How long will it take to delete information?" is not easy

The cost of reputation management and terms of implementation

Individually
(Depending on the complexity of the project)
Deadlines:
Cost and terms of implementation
Cost:
3,500 $
from

Reputation management at Sidorin Lab

Why should we — the Sidorin Lab reputation management Agency – correct the image?

Dmitry Sidorin has created a real scientific laboratory for image formation. No agency can compare with our technologies and developments.

Sidorin Lab has been working in the field of reputation marketing since 2009. We are the first in the reputation marketing market, as evidenced by numerous awards and first places in major ratings. In the ALLSEO rating, we have been winners in the SERM-agency nomination for four years in a row. In 2018, RUWARD recognized us as the best in working with reputation marketing in the digital environment. Runet Awards, Tagline, and SEOnews have repeatedly confirmed our effectiveness by including us in the top of their ratings.

Online reputation management is a complex task that requires time and effort. It's never too late to work on improving your reputation, but it's better not to leave it for later. It is always better to start in advance, even if you have just entered the market – this way, you will have more chances to protect yourself. It is always easier to strengthen your reputation before problems arise than to deal with negativity and its consequences.
Speech at the Olympic in the framework of the Transformation forum on the importance of reputation management on the Internet.
Video recording of Dmitry Sidorin 's speech
Video