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Online Reputation Management
The formation, correction, and protection of your online reputation
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ORM: Online Reputation Management
Online Reputation Management, or ORM, is a full-fledged complex of activities related to reputation management.
The main task of ORM is to control the appearance of reputational risks, identify and reflect negative content, distribute content online to build brand loyalty, support your PR goals, and fuel interest in marketing campaigns. The complex provides for all areas of formation and protection of a positive image for a brand, service, or individual.
ORM tasks
Search
Timely monitoring, processing, and analysis of information
Forming
The constant growth of positive content on thematic resources
Protection
Prompt response and planned actions to repel information attacks
Who needs a full range of reputation management?
You are a big brand
- Looking for investors and clients
- Wants to be ahead of the competition
- Wants to form a positive image as an employer
- Wants to be ahead of the competition
- Wants to form a positive image as an employer
You want to become a big brand
- Repositioning is necessary
- Need to increase audience loyalty
- Your product or services are presented in a negative way
- Need to increase audience loyalty
- Your product or services are presented in a negative way
You are a media personality
- Are you an artist, a politician, or a business owner?
- Do you want to create an image from scratch?
- Are you faced with information discrediting your dignity?
- Do you want to create an image from scratch?
- Are you faced with information discrediting your dignity?
Order a reputation audit
What does the service consist of?
The advantage of any comprehensive service is that, depending on the task, the set of methods for working with reputation changes, and the tool that is most effective for solving a specific problem becomes a priority. Our service is no exception. It happens that a client comes for a complex, and they only need a couple of tools to solve their problem. But more often we work with complex tasks, where all methods of reputation management are used.
At the beginning of the work, it is important to correctly form a list of queries of interest to work out the semantics: we will write queries with possible typos, errors, in various variations, and in different languages. In the next step, we will configure the monitoring system for a list of requests. Our analysts have experience in all social media monitoring systems, such as IQBuzz, Youscan, Brand Analytics, Medialogy, etc.
After configuring the system, we will collect information that meets the requests, distribute information messages by tone and prepare an analytical report. In the future, monitoring will take place constantly and up-to-date data will be sent to the response department for operational actions.
After configuring the system, we will collect information that meets the requests, distribute information messages by tone and prepare an analytical report. In the future, monitoring will take place constantly and up-to-date data will be sent to the response department for operational actions.
When working with reputation, it is important for us to create a correct and coordinated response map with the client. We will analyze the options for working with positive and negative information, form a grid of reactions, and explain who will react to this or that message and how. Over time, such a reaction map will become more accurate. The work with mentions proceeds as follows: the monitoring department promptly transmits data about mentions of your person or your brand, the response department, following the reaction grid, processes information, supports positive statements and refutes negative ones, and works with objections and levels any attacks.
We can also remove negative reviews if they are unreliable or violate the rules of recommendation sites. Negative reviews are not always real, and it is with such that we will help you cope. The removal of negative content can occur in two scenarios.
The first is pre-trial work, when the site that published an unreliable review deletes its content in response to our appeal.
The second is a more complex and labor-intensive process: we prepare and represent your interests in court.
We can also remove negative reviews if they are unreliable or violate the rules of recommendation sites. Negative reviews are not always real, and it is with such that we will help you cope. The removal of negative content can occur in two scenarios.
The first is pre-trial work, when the site that published an unreliable review deletes its content in response to our appeal.
The second is a more complex and labor-intensive process: we prepare and represent your interests in court.
Different reputation management agencies understand this method of marketing promotion differently. By "guerrilla marketing," we mean an advertising tool that allows you to distribute the necessary information quickly and with a small budget.
When monitoring competitors or the industry as a whole, we get a large layer of data. Such data has considerable weight, because it is the material through which you can increase sales. How does it work? People often turn to the internet and look for reviews of the product they want to buy or browse forums. On any such platform, there may already be a discussion about your product or its comparison with a competitor's product. Such a discussion can be an excellent channel for our agent of influence to communicate with an interested audience. Groups on social networks, thematic sub-groups on forums—any gathering of a large number of people interested in your topic is the place where you or your agents of influence should be.
By finding such groups or creating them ourselves, we connect to a live dialogue with people and conduct a conversation in a way that is beneficial to us. In this way, we unobtrusively promote your products or services. As practice shows, guerrilla marketing gives an excellent influx of new customers. This method of reputation management is at the intersection of marketing and PR, so you need to work with it carefully and according to a carefully planned scenario. Agents of influence should know the brand or product well and be ready to give clear answers that need to be thought through and prescribed in advance.
We do not recommend that you use this method yourself, as one wrong step can break even a well-established reputation. It is better to contact a professional agency.
When monitoring competitors or the industry as a whole, we get a large layer of data. Such data has considerable weight, because it is the material through which you can increase sales. How does it work? People often turn to the internet and look for reviews of the product they want to buy or browse forums. On any such platform, there may already be a discussion about your product or its comparison with a competitor's product. Such a discussion can be an excellent channel for our agent of influence to communicate with an interested audience. Groups on social networks, thematic sub-groups on forums—any gathering of a large number of people interested in your topic is the place where you or your agents of influence should be.
By finding such groups or creating them ourselves, we connect to a live dialogue with people and conduct a conversation in a way that is beneficial to us. In this way, we unobtrusively promote your products or services. As practice shows, guerrilla marketing gives an excellent influx of new customers. This method of reputation management is at the intersection of marketing and PR, so you need to work with it carefully and according to a carefully planned scenario. Agents of influence should know the brand or product well and be ready to give clear answers that need to be thought through and prescribed in advance.
We do not recommend that you use this method yourself, as one wrong step can break even a well-established reputation. It is better to contact a professional agency.
This work is the basis of the methodology for improving your image online. Without well-formed content, it is impossible to create a positive reputation. Work with the production of information materials is divided into several stages:
1. Collecting material: conducting interviews, searching for information in various open sources, and, if necessary, creating photo or video content.
2. Creation and coordination of content: writing texts in accordance with the customer's requirements in compliance with all necessary nuances. The texts will present the necessary information to the general public in a favorable light for your reputation.
3. Content optimization: bringing the content to a competently optimized text in accordance with the recommendations of SERM and SEO specialists. This is needed to easily and naturally promote content in search engines such as Google.
4. Search and coordination of information platforms: selection of thematic platforms (encyclopedias, reviews, recommendation resources, online media, ratings, map services, etc.) for the placement of content in accordance with the client's tasks and their coordination.
5. Content placement: planned, unsuspicious placement of content, selection of content to meet the requirements of sites, and any necessary changes to information in accordance with the rules of the placement resource.
6. Content promotion: content support by behavioral factors and other tools for promoting information on the web.
1. Collecting material: conducting interviews, searching for information in various open sources, and, if necessary, creating photo or video content.
2. Creation and coordination of content: writing texts in accordance with the customer's requirements in compliance with all necessary nuances. The texts will present the necessary information to the general public in a favorable light for your reputation.
3. Content optimization: bringing the content to a competently optimized text in accordance with the recommendations of SERM and SEO specialists. This is needed to easily and naturally promote content in search engines such as Google.
4. Search and coordination of information platforms: selection of thematic platforms (encyclopedias, reviews, recommendation resources, online media, ratings, map services, etc.) for the placement of content in accordance with the client's tasks and their coordination.
5. Content placement: planned, unsuspicious placement of content, selection of content to meet the requirements of sites, and any necessary changes to information in accordance with the rules of the placement resource.
6. Content promotion: content support by behavioral factors and other tools for promoting information on the web.
At the beginning of the work, we conduct an audit of search engines—a cross-section of search results based on the prepared semantic core (brand core). Such an audit will show problematic positions. Then we prepare a strategy for optimizing search results and start working with classic Search Engine Reputation Management tools: we post articles in online media, give recommendations on the customer's website, create and fill satellite sites, and publish in encyclopedias and social networks.
In the tasks of removing information from the search results, a constructive approach is important. The displacement of negativity requires not only knowledge of SEO optimization, but also an understanding of the priorities of search engines and the rules for working with recommendation resources and encyclopedias.
In the tasks of removing information from the search results, a constructive approach is important. The displacement of negativity requires not only knowledge of SEO optimization, but also an understanding of the priorities of search engines and the rules for working with recommendation resources and encyclopedias.
The cost of reputation management and terms of implementation
Unambiguously answering the question "How much does ORM cost?" or "How long will it take to delete information?" is not easy
To estimate the cost of work, you need to understand your situation as a whole. To do this, we always conduct a reputation audit before providing estimates for ORM. All you need to get started with us is to order a free audit.
An average reputational marketing project without a lot of negative media coverage and without a lot of negative reviews will cost about $3,500 a month. The implementation period of such a project is at least 5-6 months.
There are varying other works both in terms of deadlines and cost. For example, developing a reputation management strategy will take us a month and will cost from $7,200. Building a reputation from scratch costs from $2,000 a month with a minimum period of 3 months of work.
An average reputational marketing project without a lot of negative media coverage and without a lot of negative reviews will cost about $3,500 a month. The implementation period of such a project is at least 5-6 months.
There are varying other works both in terms of deadlines and cost. For example, developing a reputation management strategy will take us a month and will cost from $7,200. Building a reputation from scratch costs from $2,000 a month with a minimum period of 3 months of work.
You can always buy a package of our IQBuzz monitoring system—with a minimum budget for reputation management, such a system will make a significant contribution to working with the company's image.
Cases
from
3,500 $
Cost and terms of implementation
Cost:
Deadlines:
(Depending on the complexity of the project)
Individually
ORM: How to Build and Protect Your Online Image
Online Reputation Management is a term used to describe the services of practice of building, maintaining, and monitoring an individual or company's online presence. It refers to the process of controlling how a person or brand is perceived by their audience on the Internet.
With the help of ORM consultants, companies and personas can develop a reputation management strategy that suits their unique needs and values. ORM services can help companies monitor their online reputation, address any negative comments or reviews, and create a positive brand image that resonates with customers. While there are many ORM tools available on the internet, the manager can advise you on your choice one that aligns with your specific goals and objectives. By proactively managing their online reputation, companies can maintain customer loyalty, trust, and boost their marketing efforts. A positive online reputation is essential for any business seeking to succeed in the digital age.
Today almost everyone is on social media and search engine algorithms determine the information available about you or your business, it is important to manage your online reputation proactively. A negative online reputation can not only affect a person or company's image in the eyes of potential clients, but it can also result in lost business and opportunities.
Here are some tips for building and protecting your online reputation:
Start with a strong foundation
The first step of online reputation management agency is to create and cultivate a positive online presence of your company. Start by establishing online profiles with consistency across all channels, such as Facebook, Twitter, LinkedIn, and other relevant sites. Check that profiles are completed, up-to-date, and showcase accomplishments, skills and expertise of your company.
Monitor your online presence
The services of monitoring systems are key to dealing with online reputation management. Manager will regularly check for any negative or defamatory content about your company and aim to address them proactively.
It is crucial for companies and individuals to recognize and embrace the benefits of social media monitoring to stay ahead of their competition. With the right social media monitoring tools, strategies, and tactics, companies and individuals can efficiently manage their online reputation, protect their brand identity, and improve their engagement with their target audience. Social media monitoring is an essential part of an overall reputation management strategy that requires careful attention and proactive management.
SERM to create and control Top-10 results
Search Engine Reputation Management, or SERM for short, this service refers to the process of managing an individual or company's search engine results to ensure a positive online reputation. SERM services are essential in this era of digital marketing since it allows companies and individuals to manage negative content or reviews that could harm their online reputation.
Create high-quality content
One of the best ways to build and maintain a positive online reputation is by service of creating high-quality content that showcases your company's values and expertise. Publish engaging blog posts, use user-generated content, and promote your image through other channels such as videos, infographics, and presentations.
Engage with your audience
Engage with audience of your company and respond to their feedback and questions promptly. Interact with relevant communities, participate in conversations and contribute to online discussions in your industry. Tell your current and potential customers about your company's services. This helps in building strong online relationships, which can enhance your online image and boost your reputation.
Respond to negative feedback professionally
Having negative reviews or feedback is inevitable, and unfortunately, it can negatively impact your online reputation. When receiving negative feedback, approach the situation professionally, and respond quickly and in a thoughtful manner. Address the issue, offer a solution or apology, and aim to resolve the situation amicably. This helps to show that you value your clients and are proactive in addressing their concerns.
Utilize online reputation management tools
There are various ORM tools available to help monitor and manage your online reputation. These services can help you automate the monitoring of your online presence, receive alerts for any negative feedback, and help to build your online image. ORM consultants can offer different services and software to solve current problems.
Investing in online reputation management service will help companies and individuals establish a positive online presence, attract and retain customers, and improve search engine rankings. With the plethora of online reputation management software available in the market, the key is to identify a solution that matches your unique goals, budget, and business needs. With a proactive and data-driven approach to ORM, companies and individuals can protect their reputation and stay ahead of the game.
In conclusion, ORM requires a proactive approach and consistent work, but it is an essential element of building a successful personal or corporate brand. ORM agency able to build and protect your online reputation effectively and enhance your overall digital presence.
Reputation management is not just a tool to mitigate reputational risks or address negative reviews but an essential element of a brand or individual's identity, values, and goals. Do not wait until it is too late to start reputation management services, as reputation is like a bank account you need to deposit before you can withdraw. Start tracking, monitoring, and managing your reputation now to reap the benefits in the long run.
Online Reputation Management is a term used to describe the services of practice of building, maintaining, and monitoring an individual or company's online presence. It refers to the process of controlling how a person or brand is perceived by their audience on the Internet.
With the help of ORM consultants, companies and personas can develop a reputation management strategy that suits their unique needs and values. ORM services can help companies monitor their online reputation, address any negative comments or reviews, and create a positive brand image that resonates with customers. While there are many ORM tools available on the internet, the manager can advise you on your choice one that aligns with your specific goals and objectives. By proactively managing their online reputation, companies can maintain customer loyalty, trust, and boost their marketing efforts. A positive online reputation is essential for any business seeking to succeed in the digital age.
Today almost everyone is on social media and search engine algorithms determine the information available about you or your business, it is important to manage your online reputation proactively. A negative online reputation can not only affect a person or company's image in the eyes of potential clients, but it can also result in lost business and opportunities.
Here are some tips for building and protecting your online reputation:
Start with a strong foundation
The first step of online reputation management agency is to create and cultivate a positive online presence of your company. Start by establishing online profiles with consistency across all channels, such as Facebook, Twitter, LinkedIn, and other relevant sites. Check that profiles are completed, up-to-date, and showcase accomplishments, skills and expertise of your company.
Monitor your online presence
The services of monitoring systems are key to dealing with online reputation management. Manager will regularly check for any negative or defamatory content about your company and aim to address them proactively.
It is crucial for companies and individuals to recognize and embrace the benefits of social media monitoring to stay ahead of their competition. With the right social media monitoring tools, strategies, and tactics, companies and individuals can efficiently manage their online reputation, protect their brand identity, and improve their engagement with their target audience. Social media monitoring is an essential part of an overall reputation management strategy that requires careful attention and proactive management.
SERM to create and control Top-10 results
Search Engine Reputation Management, or SERM for short, this service refers to the process of managing an individual or company's search engine results to ensure a positive online reputation. SERM services are essential in this era of digital marketing since it allows companies and individuals to manage negative content or reviews that could harm their online reputation.
Create high-quality content
One of the best ways to build and maintain a positive online reputation is by service of creating high-quality content that showcases your company's values and expertise. Publish engaging blog posts, use user-generated content, and promote your image through other channels such as videos, infographics, and presentations.
Engage with your audience
Engage with audience of your company and respond to their feedback and questions promptly. Interact with relevant communities, participate in conversations and contribute to online discussions in your industry. Tell your current and potential customers about your company's services. This helps in building strong online relationships, which can enhance your online image and boost your reputation.
Respond to negative feedback professionally
Having negative reviews or feedback is inevitable, and unfortunately, it can negatively impact your online reputation. When receiving negative feedback, approach the situation professionally, and respond quickly and in a thoughtful manner. Address the issue, offer a solution or apology, and aim to resolve the situation amicably. This helps to show that you value your clients and are proactive in addressing their concerns.
Utilize online reputation management tools
There are various ORM tools available to help monitor and manage your online reputation. These services can help you automate the monitoring of your online presence, receive alerts for any negative feedback, and help to build your online image. ORM consultants can offer different services and software to solve current problems.
Investing in online reputation management service will help companies and individuals establish a positive online presence, attract and retain customers, and improve search engine rankings. With the plethora of online reputation management software available in the market, the key is to identify a solution that matches your unique goals, budget, and business needs. With a proactive and data-driven approach to ORM, companies and individuals can protect their reputation and stay ahead of the game.
In conclusion, ORM requires a proactive approach and consistent work, but it is an essential element of building a successful personal or corporate brand. ORM agency able to build and protect your online reputation effectively and enhance your overall digital presence.
Reputation management is not just a tool to mitigate reputational risks or address negative reviews but an essential element of a brand or individual's identity, values, and goals. Do not wait until it is too late to start reputation management services, as reputation is like a bank account you need to deposit before you can withdraw. Start tracking, monitoring, and managing your reputation now to reap the benefits in the long run.
What is reputation?
Other services
SERM
Our reputation Agency will supplant negative information, photos and video content from the first page of Google and Yandex with the help of a complex of works with the search engines — Search Engine Reputation Management. We take the first place according to RUWARD in the rating "Reputation marketing in the digital environment (ORM), including SERM".
Monitoring
We monitor social media and online media 24/7 and collect mentions of a brand or person. After that, we conduct primary analytics, tag mentions by tone and prepare a detailed and understandable report for you.
Analytics
Our Reputation House analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Lead generation
We can also conduct an initial analysis of the demand for your product and find all possible requests for any of your services or goods. On an ongoing basis, we will supply leads who want to buy your product right now.
Deleting information
Our Reputation House analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google and Yandex. Commercial SERM is much faster and cheaper than classic website promotion.
Search Engine Reputation Management
Our reputation Agency will supplant negative information, photos and video content from the first page of Google and Yandex with the help of a complex of works with the search engines — Search Engine Reputation Management. We take the first place according to RUWARD in the rating "Reputation marketing in the digital environment (ORM), including SERM".
Online Reputation Management
Online Reputation Management is a comprehensive reputation marketing tool, thanks to which we form a positive brand or person image on all resources on the Internet, create islands of content on reviews, encyclopedias and geo-resources, reflect information attacks in real time.
Monitoring
We monitor social media and online media 24/7 and collect mentions of a brand or person. After that, we conduct primary analytics, tag mentions by tone and prepare a detailed and understandable report for you.
Analytics
Our Reputation House analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Lead generation
We can also conduct an initial analysis of the demand for your product and find all possible requests for any of your services or goods. On an ongoing basis, we will supply leads who want to buy your product right now.
Deleting information
Our Reputation House analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google and Yandex. Commercial SERM is much faster and cheaper than classic website promotion.
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
Application for services