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Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
"All businesses make reputational mistakes online.
The only thing you should know is that we can solve any problem"
Dmitry Sidorin
REPUTATION MANAGEMENT FROM A TOP-5* COMPANY IN THE WORLD
"All businesses make reputational mistakes online.
The only thing you should know is that we can solve any problem"
Dmitry Sidorin

REPUTATION MANAGEMENT FROM A TOP-5* COMPANY IN THE WORLD

"Anything is possible if you have a good reputation"
Nikita Prokhorov

SERM, SMM, creating an ideal image from scratch

"Anything you say online can be used against you"
Dmitry Sidorin

Monitoring, lead generation and big data analytics

"Anything you say online can be used against you"
Dmitry Sidorin

Monitoring, lead generation and big data analytics

Application for services

Online Reputation Management

Image and reputation are subject to influence if you work with them at a professional level: influence through SERM tools, monitoring and timely response.
88%
Make decisions
All the people on the Internet are your potential customers. Many of them perceive the opinions of other users as personal recommendations. Reviews are a new word of mouth, the trust in which always remains at a high level.
Consumers evaluate the quality of goods and services based on the opinions of friends and reviews from the Internet. In some cases, users are more likely to believe numerous reviews, so do not underestimate the impact of social networks on your business.
Evaluate
90%
74%
Share
People share what they read online with friends. Those, in turn, with their friends, thus building a chain that forms an opinion about a product, service or person.
What is reputation?
In Moscow, reputation management is entrusted to us - the Sidorin Lab agency.

Our company was registered on April 21, 2010. Since then, the scale of tasks has grown in parallel with our competencies. During this time, we have become the most powerful machine in Russia to combat unreliable negative reviews, fake articles and information attacks.

About the company

When do you need the services of a reputation company?
We offer
Monitoring
ORM
SERM
Lead generation
Analytics
Commercial SERM
Deleting information
SERM
Our reputation Agency will supplant negative information, photos and video content from the first page of Google and Yandex with the help of a complex of works with the search engines — Search Engine Reputation Management. We take the first place according to RUWARD in the rating "Reputation marketing in the digital environment (ORM), including SERM".
ORM
Online Reputation Management is a comprehensive reputation marketing tool, thanks to which we form a positive brand or person image on all resources on the Internet, create islands of content on reviews, encyclopedias and geo-resources, reflect information attacks in real time.
Monitoring
We monitor social media and online media 24/7 and collect mentions of a brand or person. After that, we conduct primary analytics, tag mentions by tone and prepare a detailed and understandable report for you.
Analytics
Our Sidorin Lab analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Lead generation
We can also conduct an initial analysis of the demand for your product and find all possible requests for any of your services or goods. On an ongoing basis, we will supply leads who want to buy your product right now.
Deleting information
Our Sidorin Lab analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google and Yandex. Commercial SERM is much faster and cheaper than classic website promotion.

We offer

SERM
Our reputation Agency will supplant negative information, photos and video content from the first page of Google and Yandex with the help of a complex of works with the search engines — Search Engine Reputation Management. We take the first place according to RUWARD in the rating "Reputation marketing in the digital environment (ORM), including SERM".
ORM
Online Reputation Management is a comprehensive reputation marketing tool, thanks to which we form a positive brand or person image on all resources on the Internet, create islands of content on reviews, encyclopedias and geo-resources, reflect information attacks in real time.
Monitoring
We monitor social media and online media 24/7 and collect mentions of a brand or person. After that, we conduct primary analytics, tag mentions by tone and prepare a detailed and understandable report for you.
Lead generation
We can also conduct an initial analysis of the demand for your product and find all possible requests for any of your services or goods. On an ongoing basis, we will supply leads who want to buy your product right now.
Deleting information
Our Sidorin Lab analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google and Yandex. Commercial SERM is much faster and cheaper than classic website promotion.
SERM
Our reputation Agency will supplant negative information, photos and video content from the first page of Google and Yandex with the help of a complex of works with the search engines — Search Engine Reputation Management. We take the first place according to RUWARD in the rating "Reputation marketing in the digital environment (ORM), including SERM".
ORM
Online Reputation Management is a comprehensive reputation marketing tool, thanks to which we form a positive brand or person image on all resources on the Internet, create islands of content on reviews, encyclopedias and geo-resources, reflect information attacks in real time.
Monitoring
We monitor social media and online media 24/7 and collect mentions of a brand or person. After that, we conduct primary analytics, tag mentions by tone and prepare a detailed and understandable report for you.
Lead generation
We can also conduct an initial analysis of the demand for your product and find all possible requests for any of your services or goods. On an ongoing basis, we will supply leads who want to buy your product right now.
Deleting information
Our Sidorin Lab analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google and Yandex. Commercial SERM is much faster and cheaper than classic website promotion.
ORM
Online Reputation Management is a comprehensive reputation marketing tool, thanks to which we form a positive brand or person image on all resources on the Internet, create islands of content on reviews, encyclopedias and geo-resources, reflect information attacks in real time.
ORM
Online Reputation Management is a comprehensive reputation marketing tool, thanks to which we form a positive brand or person image on all resources on the Internet, create islands of content on reviews, encyclopedias and geo-resources, reflect information attacks in real time.
Monitoring
We monitor social media and online media 24/7 and collect mentions of a brand or person. After that, we conduct primary analytics, tag mentions by tone and prepare a detailed and understandable report for you.
Lead generation
We can also conduct an initial analysis of the demand for your product and find all possible requests for any of your services or goods. On an ongoing basis, we will supply leads who want to buy your product right now.
Deleting information
Our Sidorin Lab analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google and Yandex. Commercial SERM is much faster and cheaper than classic website promotion.
Monitoring
We monitor social media and online media 24/7 and collect mentions of a brand or person. After that, we conduct primary analytics, tag mentions by tone and prepare a detailed and understandable report for you.
Monitoring
We monitor social media and online media 24/7 and collect mentions of a brand or person. After that, we conduct primary analytics, tag mentions by tone and prepare a detailed and understandable report for you.
Lead generation
We can also conduct an initial analysis of the demand for your product and find all possible requests for any of your services or goods. On an ongoing basis, we will supply leads who want to buy your product right now.
Deleting information
Our Sidorin Lab analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google and Yandex. Commercial SERM is much faster and cheaper than classic website promotion.
Lead generation
We can also conduct an initial analysis of the demand for your product and find all possible requests for any of your services or goods. On an ongoing basis, we will supply leads who want to buy your product right now.
Deleting information
Our Sidorin Lab analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google and Yandex. Commercial SERM is much faster and cheaper than classic website promotion.
Deleting information
Our Sidorin Lab analytics center can perform any analytical research that will help you effectively solve marketing and PR tasks: from analyzing PR campaigns and identifying reputational threats to analyzing foci of socially significant incidents.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google and Yandex. Commercial SERM is much faster and cheaper than classic website promotion.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google and Yandex. Commercial SERM is much faster and cheaper than classic website promotion.
Commercial SERM
This new but already well-established channel of digital marketing, which promotes third-party resources (social networks, articles, videos, etc.) for commercial queries in Google and Yandex. Commercial SERM is much faster and cheaper than classic website promotion.

Why our agency is the leader in the industry

No. 1 in the nomination "Best SERM Agency 2019"
Own IQBuzz monitoring
system
The authors of the first and only book and course on reputation marketing
11 years in the online reputation management market
We react to the negative within 40 minutes 24/7
The only agency with manual processing of mentions
Own protected software from 6 software tools
Founders of the "PR&IT" cluster in RAEC
The largest agency (Hong Kong, Moscow, Dubna, Irkutsk, Chisinau)

Cost

Service
We are for an honest approach, so we do not mislead you by pointing out the low cost of serm and other reputation management services. The table shows the average prices, the final cost is calculated for each project individually
Details
Price
4 800 $
Commercial SERM
2 500 $
Lead generation
2 800 $
Deleting information
4 000 $
Reputation Strategy
1 500 $
Monitoring
3 500 $
ORM
2 000 $
More details →
SERM
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
Get a consultation right now!
3 reasons to remove negative reviews from the field of view as quickly as possible
Do not give competitors the opportunity to fill the information vacuum for you
Competitors
The best staff will strive for an employer with a good reputation
Staff
Remove the main obstacle to sales - negative reviews
Sales

They trusted us with their reputation

Cases

Any work on reputation marketing in our company in 95% of cases is protected by the NDA framework, but we still want to show you how Sidorin Lab works with real examples.
Top network of Russian gas stations
It was: 3000 clients per day 86 000 $

Problem: Stuffing a negative message about low-quality gasoline of this brand

Total monthly loss: 600 000 $

Become: 10,000 clients per day with an income of 300 000 $

Results of the work: After our work on correcting the reputation and creating a positive image, the company's monthly income increased to 205 000 $
The largest plastic surgery center
It was: 40 requests per week, 12 consultations, 0 sales

Problem: An article with slander about a clinic doctor in the media and a wave of reposts on all social networks. networks

Total monthly loss: 242 000 $

Become: 70 requests per week, 40 consultations, 8 sales

Results of the work: After removing the provocative article about the clinic's doctor and actions to improve the reputation, monthly income increased by 30%.
Leading manufacturer of baby food
It was: Monthly sales of 1 860 000 $

Problem: Stuffing negative unsubstantiated articles about low-quality ingredients in baby food

Lost profits: 2 billion rubles. Income decreased by 65%. During the 5 months of inactivity of the company, the negative spread among consumers

Become: Income decreased by 65%, in 5 months of inactivity, the negative spread among consumers

Results of the work: After removing the negative and spreading the refuting information (3 months of work) the company's revenue returned to its starting point, and after 4 months increased by 150%.

Our team

Our agency employs more than 80 professionals, including 28 certified monitoring specialists (Brand Analytics, Youscan and IQBuzz).
Director of the Project Management Department
Svistunova Daria
Chief Operating Officer
Zolotukhina Anna
General manager
Dmitry Sidorin
Executive Director
Nikita Prokhorov
Director of the Project Management Department
Svistunova Daria
Chief Operating Officer
Zolotukhina Anna
General manager
Dmitry Sidorin
Executive Director
Nikita Prokhorov
Assistant Director of Sales
Tirskikh Anastasia
Deputy Director of Marketing
Shlyakhova Olga
Analyst of the monitoring department
Veselov Evgeny
Director of Technology
Evgeny Kuznetsov
Analyst of the monitoring department
Natalia Kladova
Specialist of the SERM department
Erina Daria
Designer
Konyakina Julia
Marketing Department Specialist
Barsukova Elena
Account Manager
Nikita Veselov
Account Manager
Boris Poteev
Account Manager
Grachev Maxim
Account Manager
Nikita Veselov
Account Manager
Boris Poteev
Account Manager
Grachev Maxim
Reviews
"The USSR Fitness Club has been cooperating with Sidorin Lab for a very long time - during this time we have been able to improve the indicators that help us achieve strategic and operational goals, we have been able to increase the number of attracted customers, as well as, with the help of thorough information space analytics, establish communication with customers online and respond much faster to their requests.
Marketing and PR Director of the fitness club chain S.S.S.R
Natalia Kopylova
"The USSR Fitness Club has been cooperating with Sidorin Lab for a very long time - during this time we have been able to improve the indicators that help us achieve strategic and operational goals, we have been able to increase the number of attracted customers, as well as, with the help of thorough information space analytics, establish communication with customers online and respond much faster to their requests.
Marketing and PR Director of the fitness club chain S.S.S.R
Natalia Kopylova
"I am pleased to recommend Dmitry and his Company Sidorin.Lab as excellent partners for the comprehensive promotion of your Internet resources and the management of your Company's reputation in the digital space. Dima is incredibly involved in the issues he deals with. It combines mathematical logic, a creative approach to solving problems, accuracy and efficiency.
Deputy Digital & E Commerce Director "Sportmaster"
Nikolai Kozak
"Your company is young, interesting and very promising. A huge number of ideas, modern methods of presenting information, innovative approaches and technologies allow you to develop rapidly. You are an undoubted leader in the field of political technologies, and we will be happy to always maintain warm and friendly relations with you. We are glad to meet you and hope for further fruitful cooperation.".
State Duma deputy, Adviser to the Governor of the Moscow region
Andrey Svintsov
"Your company is young, interesting and very promising. A huge number of ideas, modern methods of presenting information, innovative approaches and technologies allow you to develop rapidly. You are an undoubted leader in the field of political technologies, and we will be happy to always maintain warm and friendly relations with you. We are glad to meet you and hope for further fruitful cooperation.".
State Duma deputy, Adviser to the Governor of the Moscow region
Andrey Svintsov