Digital PR

Modern methods of public relations

Application for services

The service enables targeted placement of PR articles based on infofield analytics with low budgets. This method differs from classic PR but more successfully fulfills the main goals - creating a favorable image and increasing brand, product or service awareness.

Public relations on the internet is a complex of works on the creation and promotion of information in the Internet media.

Digital PR - a new generation PR service

Digital PR Tasks

The increase in the mention of a brand, service or person on the Internet.

Recognition

Increasing the reach of potential buyers and site traffic.

Sales

Correction and improvement of search results for a branded query.

Look

Who needs PR online?

- You need to talk about a new product or service
- You need a good image and a large coverage from scratch
- PR agencies don't hire you

- Your press releases are not taken by large and industry media
- Your PR specialist does not fulfill the KPI
- You have decided that PR promotion is not for your company

- You think that PR is expensive
- You have already spent a lot of money on a PR manager to no avail
- Your PR agency issues you not-so-small monthly bills

What does the service consist of?

Everything is important in the placement of PR materials, starting from what you want to tell the public about your company and ending with proper contacts with industry and thematic media and what many experts forget is the competent promotion of materials. The main thing is not to forget that PR is a marketing channel, which means it should bring money.

The first step when working on the internet should be high-quality analytics, this will increase the efficiency of any work. Initially, we collect all search queries in the context of the promotion object (these may be commercial or informational queries). We fix the frequency of search queries and group queries by subject, after which we determine the TOP 100 sites that are shown according to these queries. Our analysts select info sites and rank them by visibility.

According to the previously developed map of the information field, we prepare a media plan based on the client's tasks and budget. The publication schedule is formed based on two criteria; the first is the popularity of the media (the importance of the site in this subject and the coverage that it can bring us) and the second is the pricing policy of the placements. Having predicted the coverage, you can create an effective media plan with a smooth distribution of budgets, which will give an increase in the number of people on the site and cause increased interest in the product.

The promotion of PR materials is no less important than their creation and placement. It is this part of the service that classic PR agencies always miss; it is believed that placement in the top media is already a big step towards promotion, but alas, times have changed and now publications in Forbes or Cosmo do not guarantee you the first pages in search engines for the queries you need. Before writing the materials, our content specialists already have a formed semantic core for the client's tasks and recommendations on the number of key queries in the text. In addition, we work with behavioral factors, hints, links and other search engine promotion tools.

The promotion of PR materials is no less important than the creation and placement of them. It is this part of the service that classic PR agencies always miss, it is believed that placement in the top media is already a big step towards promotion, but alas, times have changed and now publications in Forbes or Cosmo do not guarantee you the first pages in search engines for the queries you need. Before writing the materials, our content specialists already have a formed semantic core for the client's tasks and recommendations on the number of key queries in the text. In addition, we work with behavioral factors, hints, links and other search engine promotion tools.

Working with different industries and tasks for this service, we realized that, as in ordinary PR, there is no way to unequivocally answer the question "How much does PR cost on the Internet?". It is possible to find out the exact amount by ordering a commercial offer from us, especially since it is completely free. Speaking by examples, the first stage of work - "Analytics and creation of an information field", which includes the development of a media plan with information on topics for articles, effective sites for placement, budget and projected traffic costs from 80,000 rubles. The cost of work on creating and placing content is 30% of the budget for placement.

The cost of PR services and terms of implementation

Order a reputation audit

PR from Reputation house

We offer you not just PR, we are the first and probably the only ones who know how to monetize image publications and predict coverage and traffic growth.
Times have changed. Nowadays, it is important not only what kind of media it is, but also how you can influence the growth of your publication. Competition in top magazines and their price tags are off the scale - we offer you an alternative with visible indicators and goals.

Video