About the company

We work with the reputation of brands and persons, monitor mentions, promptly identify information flows and analyze user opinions, find the causes of news spikes, count the coverage of mentions and the number of user reactions.

We repel attacks and minimize reputational risks for companies, neutralize fake news and prevent their further spread.
We form a positive presence on the Internet, reveal the positive aspects of companies' activities and strengthen the personal brands of people.

Our company has established itself in the market as a leader in the field of reputation management when working with major brands, media and political personalities on projects of any complexity. We are ready to confirm our experience and professionalism:

the most significant digital conferences that cannot do without our speakers;
a large number of commendations, certificates and diplomas.
numerous universities and marketing schools where our specialists teach;
satisfied customers;
regular publications in the media;

Our regalia

Every year the spheres of influence and activity of Sidorin Lab are expanding. So, in 2019, we got our own IQBuzz monitoring system, we developed the only mobile application on the market for reputation management, and also entered the international market. There are new, grandiose plans and prospects ahead!

Top 5 PR agencies AllAdvertising
Top 5
TOP 20
AllAdvertising Marketing Research
Top Reputation Management Firms 2020 Reputation House
Reputation House
Top 30 SERM Companies Runet Awards
Top 30
Reputation Marketing in the Digital environment 2018 Ruward
1st place Ruward

Company timeline

The first office of the company was opened in Dubna. It should be noted that this is the domestic scientific and industrial center of Russia, where the intellectual potential of the country is concentrated. In the conditions of a free economic zone, developments in various fields of science and technology, including nano and information technologies, are actively conducted here.
2009
2010
In 2010, a significant event took place — on April 21, CJSC Sidorin Lab was registered. From this date, the exciting history of the agency began.
2011
In 2011, Sidorin Lab began cooperation with Lanit CJSC, the leader of the information technology industry in Russia. Sidorin Lab has become the competence center of the joint-stock company, providing services for the development of websites, maintaining groups in social media, setting up targeted advertising and search engine promotion.

2012
In 2012, the company opened an office in Moscow and participated in a major reputational project for the Russian presidential election as part of Mikhail Prokhorov's initiative group.
2013
Several years of fruitful activity were marked by the first award. In 2013, the agency was nominated for an award for a serious contribution to the economic development of the Russian Federation. The laboratory expanded its geography by opening a branch in Ukraine. During the same period Dmitry Sidorin became a lecturer at the University of Humanities in Odintsovo.
The first office of the company was opened in Dubna. It should be noted that this is the domestic scientific and industrial center of Russia, where the intellectual potential of the country is concentrated. In the conditions of a free economic zone, developments in various fields of science and technology, including nano and information technologies, are actively conducted here.
2009
2010
In 2010, a significant event took place — on April 21, CJSC Sidorin Lab was registered. From this date, the exciting history of the agency began.
2011
In 2011, Sidorin Lab began cooperation with Lanit CJSC, the leader of the information technology industry in Russia. Sidorin Lab has become the competence center of the joint-stock company, providing services for the development of websites, maintaining groups in social media, setting up targeted advertising and search engine promotion.

2012
In 2012, the company opened an office in Moscow and participated in a major reputational project for the Russian presidential election as part of Mikhail Prokhorov's initiative group.
2013
Several years of fruitful activity were marked by the first award. In 2013, the agency was nominated for an award for a serious contribution to the economic development of the Russian Federation. The laboratory expanded its geography by opening a branch in Ukraine. During the same period Dmitry Sidorin became a lecturer at the University of Humanities in Odintsovo.
The lack of universities in Russia teaching the science of competent PR prompted Dmitry Sidorin to create his own training center. In 2014, the idea became a reality: the educational center for reputation marketing "Limur" was opened. At the moment, more than 10,000 people have been trained, who highly appreciated the level of teaching at the center. "Limur" was nominated for the Kuda Go award in the category "Best Lecture Hall" and won the "Audience Award"!
2014
2015
2015 is an important milestone in the history of Sidorin Lab as it was when the agency opened a branch in the heart of the capital - Moscow City. Dmitry Sidorin continued teaching at RANEPA and became a leading speaker at major specialized conferences: YABC, where representatives of banks of Russia and the CIS gathered, as well as YAAC— one of the first Russian automotive conferences.
2016
In 2016, the accumulated theoretical base and extensive practical experience formed the basis of the first publication on the creation and management of reputation "Online Reputation Management". In this book, Dmitry Sidorin and Nikita Prokhorov, who have already become evangelists in their field, talk about the intricacies of reputation marketing.
2017
2017 was marked by the launch of an online course on reputation management and the organization of the first industry conference of ORM leaders "Inferno". The event gathered over 300 participants. Subsequently, the conference became an annual one, and it was attended not only by marketers, but also by everyone who wanted to gain knowledge on the formation of a positive reputation.
2018
In 2018, the company became the leader of the RUWARD "Reputation Marketing in the Digital Environment 2018" rating. The popularity of the first web course stimulated the release of its continuation. This time the topic of the webinar series was "Explosive Marketing".
The company entered the Asian market, opening a division in Hong Kong - Reputation House - and also became the owner of the IQBuzz monitoring and analytics service. In the same year, Dmitry Sidorin and Nikita Prokhorov released the second book, "50 mistakes that will kill your startup", which made the top 3 at the "Business Book of the Year in Russia" awards.
2019
2020
2020 marked the release of an innovative mobile application for reputation management, "ION". The project on the analysis and forecasting of information flows on the Internet became the winner and received a grant from the Foundation for the Promotion of Innovation. The company entered the TOP 5 PR agencies according to AllAdvertising.ru

2021
Authors Dmitry Sidorin and Nikita Prokhorov published their third book, "Reputation on the Web", and also signed a cooperation agreement with partners of the Chinese Business Council.

The company entered the Asian market, opening a division in Hong Kong - Reputation House - and also became the owner of the IQBuzz monitoring and analytics service. In the same year, Dmitry Sidorin and Nikita Prokhorov released the second book, "50 mistakes that will kill your startup", which made the top 3 at the "Business Book of the Year in Russia" awards.
2019
2020
2020 marked the release of an innovative mobile application for reputation management, "ION". The project on the analysis and forecasting of information flows on the Internet became the winner and received a grant from the Foundation for the Promotion of Innovation. The company entered the TOP 5 PR agencies according to AllAdvertising.ru

2021
Authors Dmitry Sidorin and Nikita Prokhorov published their third book, "Reputation on the Web", and also signed a cooperation agreement with partners of the Chinese Business Council.

The first office of the company was opened in Dubna. It should be noted that this is the domestic scientific and industrial center of Russia, where the intellectual potential of the country is concentrated. In the conditions of a free economic zone, developments in various fields of science and technology, including nano and information technologies, are actively conducted here.
2009
The first office of the company was opened in Dubna. It should be noted that this is the domestic scientific and industrial center of Russia, where the intellectual potential of the country is concentrated. In the conditions of a free economic zone, developments in various fields of science and technology, including nano and information technologies, are actively conducted here.
2009
In 2010, a significant event took place — on April 21, CJSC Sidorin Lab was registered. From this date, the exciting history of the agency began.
2010
In 2011, Sidorin Lab began cooperation with Lanit CJSC, the leader of the information technology industry in Russia. Sidorin Lab has become the competence center of the joint-stock company, providing services for the development of websites, maintaining groups in social media, setting up targeted advertising, search engine promotion.
2011
In 2012, the company opened an office in Moscow and participated in a major reputational project for the Russian presidential election as part of Mikhail Prokhorov's initiative group.
2012
Several years of fruitful activity were marked by the first award. In 2013, the agency was nominated for an award for a serious contribution to the economic development of the Russian Federation. The laboratory expanded its geography by opening a branch in Ukraine. During the same period Dmitry Sidorin became a lecturer at the University of Humanities in Odintsovo.
2013
The lack of universities in Russia teaching the science of competent PR prompted Dmitry Sidorin to create his own training center. In 2014, the idea became a reality: the educational center for reputation marketing "Limur" was opened. At the moment, more than 10 thousand people have been trained, who highly appreciated the level of teaching at the center, for which he became a nominee for the Kuda Go award in the category "Best Lecture Hall" and won the "Audience Award"!
2014
2015 is an important milestone in the history of Sidorin Lab, when the agency opened a branch in the heart of the capital - Moscow City. Dmitry Sidorin continued teaching at RANEPA and became a leading speaker at major specialized conferences: YABC, where representatives of banks of Russia and the CIS gathered, as well as YAAC— one of the first Russian automotive conferences.
2015
In 2016, the accumulated theoretical base and extensive practical experience formed the basis of the first publication on the creation and management of reputation "Online Reputation Management". In this book, Dmitry Sidorin and Nikita Prokhorov, who have already become evangelists in their field, talk about the intricacies of reputation marketing.
2016
2017 was marked by the launch of an online course on reputation management and the organization of the first industry conference of ORM leaders "Inferno". The event gathered over 300 participants. Subsequently, the conference became an annual one, and it was attended not only by marketers, but also by everyone who wanted to gain knowledge on the formation of a positive reputation.
2017
In 2018, the company became the leader of the RUWARD "Reputation Marketing in the Digital Environment 2018" rating. The popularity of the first web course stimulated the release of its continuation. This time the topic of the webinar series was "Explosive Marketing".
2018
The company entered the Asian market, opened a division in Hong Kong - Reputation House, and also became the owner of the IQBuzz monitoring and analytics service. In the same year Dmitry Sidorin and Nikita Prokhorov released the second book "50 mistakes that will kill your startup", which won a prize in the top 3 of the "Business Book of the Year in Russia" award.
2019
Release of an innovative mobile application for reputation management "ION". The project on the analysis and forecasting of information flows on the Internet became the winner and received a grant from the Foundation for the Promotion of Innovation. Entered the TOP 5 PR agencies according to AllAdvertising.ru
2020
The authors Dmitry Sidorin and Nikita Prokhorov published their third book "Reputation on the Web", and also signed a cooperation agreement with partners of the Chinese Business Council.
2021
The authors Dmitry Sidorin and Nikita Prokhorov published their third book "Reputation on the Web", and also signed a cooperation agreement with partners of the Chinese Business Council.
2021