The lack of universities in Russia teaching the science of competent PR prompted Dmitry Sidorin to create his own training center. In 2014, the idea became a reality: the educational center for reputation marketing "Limur" was opened. At the moment, more than 10,000 people have been trained, who highly appreciated the level of teaching at the center. "Limur" was nominated for the Kuda Go award in the category "Best Lecture Hall" and won the "Audience Award"!
2015 is an important milestone in the history of Sidorin Lab as it was when the agency opened a branch in the heart of the capital - Moscow City. Dmitry Sidorin continued teaching at RANEPA and became a leading speaker at major specialized conferences: YABC, where representatives of banks of Russia and the CIS gathered, as well as YAAC— one of the first Russian automotive conferences.
In 2016, the accumulated theoretical base and extensive practical experience formed the basis of the first publication on the creation and management of reputation "Online Reputation Management". In this book, Dmitry Sidorin and Nikita Prokhorov, who have already become evangelists in their field, talk about the intricacies of reputation marketing.
2017 was marked by the launch of an online course on reputation management and the organization of the first industry conference of ORM leaders "Inferno". The event gathered over 300 participants. Subsequently, the conference became an annual one, and it was attended not only by marketers, but also by everyone who wanted to gain knowledge on the formation of a positive reputation.
In 2018, the company became the leader of the RUWARD "Reputation Marketing in the Digital Environment 2018" rating. The popularity of the first web course stimulated the release of its continuation. This time the topic of the webinar series was "Explosive Marketing".