Before: Monthly sales of $1,860,000
Problem: Stifling negative, unsubstantiated articles about low-quality ingredients in the brand’s baby food
Lost profits: $2 billion. Income decreased by 65%. During the 5 months of inactivity of the company, the negative content spread among consumers
After: Income decreased by 65%, in 5 months of inactivity, the negative spread among consumers
Results: After removing the negative content and spreading refuting information (3 months of work), the company's revenue returned to its starting point, and after 4 months increased by 150%.