The coefficient of the SERM evaluation is based on the data analysis of frequency queries in the Google search engine with consideration for user activity analysis.
- Analysis of TOP 20 Google search results by a chosen region, by video search, and by news sections
- Social media activity analysis (LinkedIn, FB, Twitter, Instagram)
- Analysis of review websites that appear in search results by a chosen region, number, and tone of reviews
- Analysis of review websites by the number of negative and positive reviews
- Distribution of the number of platforms with different tonalities by a query (tonality is a ratio of positive, neutral, and negative information on the internet)
- Query frequency
- Presence of negativity by search queries
- The number of negative, positive, and neutral information in search results
- Query relevance