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Platform ACCEsS & anti-crisis Operations
RH Defence: Crisis Management Software Backed by a Rapid-Response Team
RH Defence is a reputation crisis management service that combines immediate platform deployment with a dedicated operations team — activated when a reputation threat has already become public damage
How Crisis Reputation Management Works
WHY REPUTATION CRISES BECOME PERMANENT
Six ways companies lose control of their own story
DON'T LET A REPUTATION CRISIS DEFINE YOUR COMPANY'S DIGITAL IDENTITY
A reputation crisis costs much more, when you wait
RH Defence deploys platform and crisis operations team to contain damage, stabilize the narrative, and restore control — before the situation becomes permanent. Proven online reputation management methodology, applied at enterprise scale
Six roles. One system. Each sees what they require to act on
RH Defence is right for you, if you are:
pricing: From $50,000 / project
What's Inside the Reputation Management Services Platform the Online Reputation Management Platform
— Full-Service
Project-based engagement, not a monthly subscription. Scope is defined by crisis complexity, geography, and duration. Includes full platform activation and dedicated crisis operations team from day one.
Platform: Risk Control Center — Reputation Management Technology
A unified system of automated monitoring, AI analytics and risk detection in real time — a systematic approach to protect organizations facing reputational threats. Designed to integrate with your existing workflows and give your management team a single operational view.
SCAN Monitoring
Real-time monitoring of brand mentions: social media, blogs, news, video platforms, forums.
SERP Analysis
Monitoring of search results across search engines, knowledge panels, and suggestions: Google, Bing, Yahoo, YouTube — tracking page one rankings and Google Search visibility for brand queries. Covers SEO performance in crisis conditions, including branded search suppression and SERP recovery.
AI Representation Analysis
Analysis of brand presence on AI platforms: ChatGPT, Gemini, Perplexity and others. Also tracks Wikipedia, review sites, and news coverage for AI-derived answers.Research by Edelman shows that 63% of business decisions are influenced by a company's online reputation before the first meeting.
Review Management Service:
Monitor & Respond
Aggregation of ratings and monitoring of reviews: G2, Trustpilot, app stores, and other platforms. Case studies show active review management directly improves google results and client retention. According to Gartner, companies that actively manage online reviews see up to 9% higher revenue compared to those that don't.
Narrative &
Sentiment Analytics
Tagging, identification of dominant narratives, sentiment shifts, and trends. Helps restore accurate brand perception and counter misinformation systematically.
Attack Source Detection,
Risk Signals & Alerts
Identifying Coordinated Attacks: Bot Patterns, Source Networks, Synchronization.
Customizable alerts: threats, abnormal activity spikes, unusual patterns, coordinated attacks, and misinformation campaigns.
Customizable alerts: threats, abnormal activity spikes, unusual patterns, coordinated attacks, and misinformation campaigns.
Expert Support: Service Layer,
Crisis Operations Team
Crisis Operations Team
Analyst Reports
& Interpretation
Development of tailored strategies based on online presence analysis and client goals, with adjustments as needed.
Dedicated Manager
Support
A dedicated manager who flags issues before you ask and keeps everything moving.
Targeted Response
to High-Impact Mentions
Targeted handling of mentions, including negative posts, questions, reviews, video and other online interactions.
Strategic Crisis Management Development
Regular structured reports: digests, summaries, ad hoc briefs with agreed frequency — designed to support strategic management decisions. Not just data, but expert interpretation and recommendations.
Content Management & Online Reputation Management
Creation of content at different levels of complexity: from rankings, listings, profile pages to media publications and PR. Addresses both active reputation damage and longer-term reputation issues that persist in search and AI results after a crisis ends.
Removal of harmful content or reduction of its visibility in search results and AI platforms.
Removal of harmful content or reduction of its visibility in search results and AI platforms.
Community Influence & Public Relations
Strengthening positive presence on Reddit threads, X, and other social media platforms, shaping discussions and reinforcing consistent narratives. Includes social media engagement monitoring and response coordination.
Not just monitoring. Crisis management
What Happens After You Submit a Request
From first call to deployed crisis management
A reputation crisis has a window. The earlier a coordinated response is in place, the smaller the permanent digital footprint. Companies that need immediate intervention get full deployment within hours — not days.
Step 01
Diagnostics
We analyze your current situation
Step 02
Crisis Strategy
We define the response —
what to address, where, through which channels, and what to avoid doing
what to address, where, through which channels, and what to avoid doing
Step 03
Full Deployment
Platform activated at crisis intensity. Crisis operations team in place across all channels
Step 04
Stabilization
Active suppression, narrative rebuilding, reputation repair, and post-crisis digital environment audit. Comprehensive crisis management through to verified stabilization
Scenarios
Explore key scenarios by roles
CEO & Founder
Public company, private business with public presence
Situation
Coordinated attack. Narrative out of control. Deal on the line.
A wave of negative content about the company appears across Telegram, forums, and niche media 72 hours before a planned deal signing. The source is unclear. The counterparty has already seen it.
A wave of negative content about the company appears across Telegram, forums, and niche media 72 hours before a planned deal signing. The source is unclear. The counterparty has already seen it.
How RH defence helps
- Attack Source Detection identifies within hours whether the activity is coordinated and maps the source network
- Crisis strategy built around deal timeline: what to communicate to counterparty, what to address publicly, what to leave alone
- Content operations across all surfaces: suppression where actionable, counter-narrative where needed
Results
You enter the final negotiation with a clear picture of the attack, a documented response and a contained public narrative.
The deal has a chance.
The deal has a chance.
Founder under personal attack. Company narrative collapsing.
A series of articles questioning the founder's background surfaces across regional and international media simultaneously. The timing coincides with a funding round. Investors are asking questions the IR team cannot answer fast enough.
A series of articles questioning the founder's background surfaces across regional and international media simultaneously. The timing coincides with a funding round. Investors are asking questions the IR team cannot answer fast enough.
- Immediate damage mapping: what is indexed, what is spreading, what is reaching investor-relevant channels
- Separation of personal and corporate narrative — coordinated response across both layers
- Counter-narrative content placed in authoritative sources before the story consolidates in search
The funding conversation continues on your terms.
Not the story's terms.
Not the story's terms.
Hostile takeover attempt. Reputation used as leverage.
A competitor initiates a public narrative campaign framing the company as financially unstable. The content is technically accurate but selectively assembled to create a false impression. Board members are receiving calls.
A competitor initiates a public narrative campaign framing the company as financially unstable. The content is technically accurate but selectively assembled to create a false impression. Board members are receiving calls.
- Full intelligence brief on narrative structure: what claims are being made, where, by whom, and how they connect
- Board-ready documentation: factual rebuttal with source evidence, prepared within 24 hours
- Proactive placement of accurate financial and operational narrative in channels the board monitors
The board has the full picture.
The narrative is contested before it becomes the default version of the story.
The narrative is contested before it becomes the default version of the story.
Head of Reputation Management
In-house ORM, brand & digital presence teams
Situation
You see every threat. You can act on almost none of them.
Your monitoring is solid. The alerts are coming in. But turning each signal into a coordinated response — content, SERP action, community influence, mention handling — requires bandwidth and expertise your team doesn't have.
Your monitoring is solid. The alerts are coming in. But turning each signal into a coordinated response — content, SERP action, community influence, mention handling — requires bandwidth and expertise your team doesn't have.
How RH defence helps
- Operations team acts as an extension of your function: content creation, mention handling, SERP management, community influence — executed on your behalf. Effectively, a full-service operating within your response structure
- Single platform replacing the 4–6 tools you currently switch between to get a complete picture
- Dedicated manager who coordinates execution across all channels so nothing sits in a queue
Results
You stop being the person who sees the problem and can't fix it.
Every signal becomes an action. Response time drops from days to hours. Your monitoring investment finally produces outcomes, not just reports.
Every signal becomes an action. Response time drops from days to hours. Your monitoring investment finally produces outcomes, not just reports.
A negative article has been ranking #1 for your company name for eight months.
You've flagged it. You've tried to address it. But displacing entrenched negative content requires consistent content production, link strategy, and SEO-led SERP management — more than one person can run.
You've flagged it. You've tried to address it. But displacing entrenched negative content requires consistent content production, link strategy, and SEO-led SERP management — more than one person can run.
- Dedicated SERP rehabilitation program: content creation, placement, and indexing strategy designed specifically to displace the target result
- Parallel community and media operations reinforcing positive narrative across adjacent search queries
- Progress tracked against SERP position weekly — not just monitored, actively moved.
The article stops being the first thing anyone finds.
SERP landscape shifted within a defined timeframe. The narrative your company controls ranks above the narrative it doesn't.
SERP landscape shifted within a defined timeframe. The narrative your company controls ranks above the narrative it doesn't.
The CMO asked if reputation is improving.
You couldn't give a clear answer.
You track volume, sentiment, and alerts. But translating that into a business metric leadership understands — and uses to justify the budget — requires a framework that doesn't exist yet.
You couldn't give a clear answer.
You track volume, sentiment, and alerts. But translating that into a business metric leadership understands — and uses to justify the budget — requires a framework that doesn't exist yet.
- Baseline audit establishing measurable reputation KPIs: SERP score, sentiment trend, AI representation accuracy, review trajectory
- Weekly analyst reports framed for leadership — not raw data, but narrative on what changed, why, and what's next
- Quarterly performance reviews against defined targets, with strategic recommendations tied to business goals
Reputation becomes a measurable business metric, not a gut feeling.
You walk into budget reviews with numbers. Leadership sees progress. The function gets the mandate it needs to operate at scale.
You walk into budget reviews with numbers. Leadership sees progress. The function gets the mandate it needs to operate at scale.
Head of Communications & PR Director
Enterprise, large brand, holding companies
Situation
Product crisis goes viral. Three countries,
48 hours.
A product quality issue surfaces on social media. Within 48 hours, it has reached mainstream media in three countries. TikTok videos are accumulating views. The company's response has been inconsistent across channels.
48 hours.
A product quality issue surfaces on social media. Within 48 hours, it has reached mainstream media in three countries. TikTok videos are accumulating views. The company's response has been inconsistent across channels.
How RH defence helps
- Real-time spread mapping: which platforms, which content formats, which influencers are amplifying
- Single crisis narrative developed and deployed across all channels simultaneously — media, social, AI, forums, review platforms
- Counter-content operations: authoritative factual content placed where the crisis narrative is strongest
Results
The company speaks with one voice across all surfaces.
The spread is tracked and slowing. The search results begin reflecting the response, not only the crisis.
The spread is tracked and slowing. The search results begin reflecting the response, not only the crisis.
CEO statement misquoted. Correction not catching up.
A CEO statement is selectively quoted out of context and framed as an admission. The misquote spreads faster than the correction. The original outlet has not issued a retraction. AI platforms are already surfacing the misquoted version. Coordinated message correction across all surfaces where the false version is appearing.
A CEO statement is selectively quoted out of context and framed as an admission. The misquote spreads faster than the correction. The original outlet has not issued a retraction. AI platforms are already surfacing the misquoted version. Coordinated message correction across all surfaces where the false version is appearing.
- Coordinated correction placement: the accurate version of the statement distributed across the channels where the misquote is strongest
- AI platform monitoring: tracking how ChatGPT, Gemini, and Perplexity are representing the story and what sources they are drawing from
- Retraction and correction request process managed in parallel with content operations
The accurate version of the statement is indexed and visible.
AI platforms begin surfacing the correction. The misquote no longer runs unopposed in search results.
AI platforms begin surfacing the correction. The misquote no longer runs unopposed in search results.
Internal conflict leaks. Reddit and X running the story.
An internal restructuring becomes public through anonymous Reddit and X channels with apparent insider access. The narrative frames it as leadership crisis. Journalists are starting to call.
An internal restructuring becomes public through anonymous Reddit and X channels with apparent insider access. The narrative frames it as leadership crisis. Journalists are starting to call.
- Reddit and X monitoring at increased frequency: tracking which channels, what claims, how the story is developing
- Coordinated vs organic assessment: is this a single source or a coordinated leak operation
- Holding statement and media response framework prepared within hours — aligned with what can and cannot be disclosed
The PR team responds from intelligence, not speculation.
The media narrative is shaped by the company's version before it consolidates around the leak.
The media narrative is shaped by the company's version before it consolidates around the leak.
Chief Risk Officer
Enterprise, regulated industries, companies with board-level reputational risk exposure
Situation
Board asks for exposure assessment. No structured answer exists.
A reputation incident has been running for five days. The board requests a formal exposure assessment: scope, scale, trajectory, and what is being done. The risk function has monitoring data but no structured report.
A reputation incident has been running for five days. The board requests a formal exposure assessment: scope, scale, trajectory, and what is being done. The risk function has monitoring data but no structured report.
How RH defence helps
- Full damage assessment delivered within 24 hours: scope, spread velocity, channel breakdown, projected trajectory
- Risk quantification by exposure zone: which areas are growing, which are contained, which require immediate action
- Board-ready reporting format: structured status update with evidence, not assumptions
Results
The board receives a clear, documented picture of the situation.
The risk function is positioned as in control, not catching up.
The risk function is positioned as in control, not catching up.
Due diligence surfaces reputation risk. Acquisition at stake.
An acquisition target is undergoing due diligence. A reputation review reveals significant negative search presence and AI platform representation that the target was unaware of. The deal team needs a rapid assessment and remediation estimate.
An acquisition target is undergoing due diligence. A reputation review reveals significant negative search presence and AI platform representation that the target was unaware of. The deal team needs a rapid assessment and remediation estimate.
- Rapid reputation audit of target: search results, AI platform representation, review landscape, media history
- Risk quantification: what is present, how entrenched, what is removable vs suppressible, timeline for stabilization
- Deal-adjusted remediation plan: scoped to the acquisition timeline and integration strategy
The deal team has a factual risk assessment with a remediation path.
The acquisition decision is made with full visibility into the reputation liability.
The acquisition decision is made with full visibility into the reputation liability.
Supply chain partner crisis. Reputational contagion risk.
A major supply chain partner is hit by a public scandal. Media is beginning to name the company as a key client. Association risk is building before any direct wrongdoing has been established.
A major supply chain partner is hit by a public scandal. Media is beginning to name the company as a key client. Association risk is building before any direct wrongdoing has been established.
- Association risk mapping: where and how the company's name is appearing in connection with the partner crisis
- Proactive distancing strategy: what to communicate, in which channels, to which audiences — before the association consolidates
- Monitoring of contagion spread with defined escalation thresholds and board alert protocol
The company's narrative is separated from the partner's crisis before the association becomes the default story.
The board has a documented response on record.
The board has a documented response on record.
CISO
Enterprise, regulated industries, companies with strict data security requirements
Situation
Data breach goes public before internal comms are ready.
A security incident becomes public before internal communications are prepared. Media coverage references specific technical details. Forum speculation about the scope is escalating beyond the actual impact.
A security incident becomes public before internal communications are prepared. Media coverage references specific technical details. Forum speculation about the scope is escalating beyond the actual impact.
How RH defence helps
- Narrative layer monitoring running parallel to technical investigation — what is being said vs what is true
- Disinformation identification: specific claims that are factually incorrect and spreading
- Coordinated response to the public digital environment while the security team handles the technical containment
- Content documentation for potential legal action against actors spreading false claims
Results
The public narrative is separated from speculation.
Accurate information occupies the search results. The breach stops growing in public consciousness while the technical response runs in parallel.
Accurate information occupies the search results. The breach stops growing in public consciousness while the technical response runs in parallel.
Ransomware attack. Threat actor publishing stolen data publicly.
A ransomware group begins publishing samples of stolen internal data on a dedicated leak site and Telegram channel. Media is picking up the story. The security team is in full incident response. No one is managing the public narrative.
A ransomware group begins publishing samples of stolen internal data on a dedicated leak site and Telegram channel. Media is picking up the story. The security team is in full incident response. No one is managing the public narrative.
- Monitoring of leak site activity, Telegram propagation, and media pickup in real time
- Narrative containment: factual company statement placed before the threat actor's version becomes the only public record
- Coordination with legal on content documentation and potential takedown pathways
The company's response is visible alongside the attack narrative.
The threat actor does not control the only version of the story in circulation.
The threat actor does not control the only version of the story in circulation.
Nation-state attributed attack. Reputational and geopolitical exposure.
A security incident is publicly attributed to a nation-state actor by a third-party research firm. The attribution is contested but widely reported. Clients in regulated industries are asking whether their data was affected.
A security incident is publicly attributed to a nation-state actor by a third-party research firm. The attribution is contested but widely reported. Clients in regulated industries are asking whether their data was affected.
- Real-time tracking of attribution claim spread: which outlets, which governments, which industry bodies are referencing it
- Client-facing narrative support: factual briefing materials prepared for regulated-industry clients in coordination with legal and comms
- AI platform monitoring: ensuring the contested attribution is represented with appropriate context, not stated as confirmed fact.
Clients receive a documented factual briefing before they read the wrong version.
The contested nature of the attribution is present in the public record, not only in the company's internal communications.
The contested nature of the attribution is present in the public record, not only in the company's internal communications.
Legal Department
Companies in M&A process, regulated industries, or facing competitive pressure
Situation
Regulatory inquiry goes public. Media picks it up internationally.
A regulatory inquiry becomes public before the company has prepared an external statement. Within 24 hours, media coverage has been picked up internationally. Forum speculation is accelerating.
A regulatory inquiry becomes public before the company has prepared an external statement. Within 24 hours, media coverage has been picked up internationally. Forum speculation is accelerating.
How RH defence helps
- Full chronological documentation of all public appearances from hour one — built to evidentiary standard
- Coordinated narrative containment: what is being said, where, and how it is spreading — presented to legal and comms simultaneously
- Content removal requests where applicable
- Monitoring of regulatory media channels and legal-adjacent publications.
Results
Legal has documentation. Comms has intelligence.
The narrative is being managed with legal risk in mind from the start, not after the fact.
The narrative is being managed with legal risk in mind from the start, not after the fact.
Former executive goes public. Claims unverifiable but spreading fast.
A former C-level employee makes public allegations on LinkedIn and in a podcast interview. The claims are unverifiable but specific enough to generate media pickup. The company has not yet decided whether to respond publicly.
A former C-level employee makes public allegations on LinkedIn and in a podcast interview. The claims are unverifiable but specific enough to generate media pickup. The company has not yet decided whether to respond publicly.
- Real-time tracking of claim spread: which outlets are picking it up, what is being amplified, what is dying out
- Documentation of all appearances with timestamps — preserving the record regardless of subsequent deletions
- Legal-safe response framework: what can be addressed factually, what should not be engaged publicly
Legal has a complete evidentiary record.
Comms knows exactly what to say and what to avoid. The response does not create additional legal exposure.
Comms knows exactly what to say and what to avoid. The response does not create additional legal exposure.
Litigation becomes public. Plaintiff runs a media campaign in parallel.
A counterparty in an active litigation begins placing stories in business media and on Telegram. The narrative frames the company as the clear wrongdoer before any judgment. Key partners are referencing the coverage in conversations.
A counterparty in an active litigation begins placing stories in business media and on Telegram. The narrative frames the company as the clear wrongdoer before any judgment. Key partners are referencing the coverage in conversations.
- Source network mapping: identifying who is feeding the media campaign and from which channels
- Factual counter-narrative placed in business and industry media in coordination with legal strategy
- Ongoing monitoring of coverage spread with weekly reporting structured for in-house counsel and external legal team.
The public record reflects more than one side of the story.
Partners have access to the company's documented position. The media campaign does not run unopposed.
Partners have access to the company's documented position. The media campaign does not run unopposed.
Crisis Management
Crisis Management Case Studies: How Enterprise Clients Handle Reputation Crises
01 • The pattern beneath every crisis
Every reputation crisis looks different on the surface — but the patterns that emerge are surprisingly consistent — a product recall, a data breach, an executive controversy, or a coordinated backlash campaign. But the underlying mechanics are similar: information spreads faster than response planning can catch it, and the severity of reputational damage correlates directly with how quickly the narrative layer is addressed alongside the operational one.
02 • What clients have seen
Clients working with RH Control on active reputation crises have seen coordinated attacks — including defamatory content and fake review campaigns — identified and contained before they reached mainstream media. Legal proceedings were supported by evidence-grade documentation. In several cases, lawsuits were resolved faster because the digital evidence trail was structured from day one.
03
A specialist operations team makes the difference not in whether you respond, but in how precisely the response is calibrated to the actual threat.
Pricing & Retainer
Online Reputation Management Pricing and Retainer Structure
$12,000
/month — starting
RH Control operates on a monthly retainer basis, starting at $ 12,000/month. The retainer covers full platform access, dedicated manager support, analyst reporting, and operations execution across all channels. No per-task billing. No hidden activation fees for crisis response.
What shapes pricing
Pricing reflects the scope of your information environment — the number of channels monitored, the volume of mentions processed, and the complexity of ongoing narrative operations. Most enterprise clients start with a diagnostic phase before committing to a full operational retainer.
Included in scope
Digital PR, SERP management, review response, community influence, and AI representation correction are all included within the retainer scope — not billed as add-ons. If your situation requires immediate response planning for an active crisis, that can be activated within the same engagement.
Still have some doubts?
See your brand's
Reputation Risk for free
Harvard Business Review estimates that 70–80% of market value comes from intangible assets — including brand reputation and stakeholder trust. We map your current reputation risks before the first call. Most clients are surprised by what they see
Frequently Asked Questions:
Online Reputation Management Firm & Crisis Management
Online Reputation Management Firm & Crisis Management
Platform deployment and initial narrative assessment happen within 24 hours of engagement. Response operations — content, SERP management, community influence — are typically live within 48–72 hours depending on severity. For situations already at an acute stage, we offer an emergency consultation before the retainer structure is agreed.
Public relations handles earned media and stakeholder messaging. Online reputation management handles what stays indexed, what surfaces in search, what AI tools say, and what spreads across forums and review platforms. In most crises, PR covers the statement. Nobody covers the digital trail — that's what RH Control is built for.
Yes. RH Control provides chronological documentation of what appeared, where, and how it spread — structured for legal and regulatory submission. We work alongside legal counsel without interfering with active proceedings. Narrative containment during a legal process is a specific use case we handle frequently. Clients in compliance-sensitive sectors — financial services, healthcare, regulated industries — benefit from our structured documentation process that supports regulatory submissions and board-level reporting.
OTHER REPUTATION HOUSE PRODUCTS
See Risk Control Center in action
Our team will run a live walkthrough tailored to your industry and risk profile.
We will reach out within 24 hours.