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social listening & mention monitoring covers
Social Platforms & Forums — where social listening usually catches something first.
Press & Digital media — news sites, wires and syndicated coverage, tracked as it publishes
Video & Short-form — YouTube, TikTok and Reels commentary, not just text
Multi-Language Coverage — mentions tracked beyond English-only feeds
Human-Triaged Alerts — an analyst reads the stream and flags what's actually a signal
Social Listening & Mention Monitoring
We run continuous social listening across social platforms, forums, blogs, video and press, and route what we find through an analyst before it reaches you. What lands in your inbox is a short list of things that actually matter — not a raw export from a social media monitoring tool, in whatever language people are talking about you in.
RH Detection · Social Listening & Mention Monitoring
What is Social Listening? Quick Definition
Social listening is tracking what people say about your brand across social platforms, forums, blogs, video and press, then reading it for tone and risk — not just counting how many times you were mentioned. Social monitoring is the narrower version of that: watching a channel for volume and alerts. Most brands actually want something in between: a social listening platform that also has someone reading it. Whatever you call the category: social listening software or social media monitoring software — that's the version this page describes.
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Signs Your Brand Requires Social Listening Solution
what problems we help to resolve
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Last to Know
Negative mentions reach you through a client's phone call or a journalist's request for comment — never from your own system, first.
Scattered, Not Watched
Mentions live across social, forums, video and press, and no one's job is to read all of it — the roll-up happens by hand, days late, if at all.
Already Circulating
By the time something reaches your desk, it's been building on social and forums for days — the window to respond cheaply is already closing.
Signal vs. Noise
There's no way to tell a real reputational signal from background chatter until it's already too late to matter.
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What's included
One Social Media Listening Feed
Social platforms, forums, blogs, video and press each produce their own stream of mentions. Watch them separately, or not at all, and the pattern that actually matters gets lost in the noise before anyone connects it. This retainer runs the SCAN Monitoring module as one social listening feed, read every day by an analyst — not a social media monitoring platform you have to remember to log into.
Real-time social listening and mention tracking across social, media, blogs, video and forums.
Social Listening & Mention Monitoring (RH Detection)
by Reputation House
by Reputation House
Full-channel Mention Stream
Social, forums, blogs, video, press and syndicated coverage, unified into a single social listening feed and updated in real time — not five social media monitoring tools to check separately.
Multi-language Social Listening
Sources tracked beyond English-only feeds — so mentions in your other markets and languages don't slip past unseen.
Human Triage, Not a Raw Dashboard
An analyst reads the stream and tags sentiment before anything reaches you. You get a call on what matters, not a social listening dashboard you have to make sense of yourself.
Escalation on Confirmed Risk
When a mention is confirmed as real risk, it gets routed to the right team fast — not queued for the next scheduled report.
One Feed, not One More Inbox
A social listening feed nobody owns is just another unread tab. This retainer means an analyst reads it first, every day, and only brings you what's actually worth your attention — not a social listening platform login you have to remember to check.
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Social Listening Tools
SaaS monitoring & Alerting software
Manual / Ad-Hoc Monitoring
Occasional in-house checks
Social Listening & Mention Monitoring (RH Detection)
What it does
Surfaces mention volume and automated sentiment scores
Someone checks a few known channels when they remember to
Reads the full mention stream daily and tells you which one is actually risk
Who acts on it
You do — no analyst included
Whoever has five spare minutes that day
A dedicated analyst, every day, whether you log in or not
Coverage
Mentions and sentiment, often text-only, single-language by default
Whatever one person remembers to check
Social, forums, blogs, video and press, tracked across languages
Pricing model
SaaS seat licence
Internal headcount, opportunity cost
One retainer, scoped to this module
Accountability
The dashboard flags volume, not risk
No system — depends on someone remembering to check
An analyst is accountable for reading the stream and escalating what's real
how we're different
One-window Tool, with Expert Team Accountable for It
Social listening tools: social media listening tools (also known as social monitoring tools, enterprise social media monitoring or social media reputation monitoring) — give you volume. Whether the provider calls itself a social listening agency, a social media listening agency, or a social media monitoring company, the pitch is usually the same: a login and hope you have time to read it. This retainer gives you a feed that's actually read, every day, by someone accountable for catching what matters — the honest breakdown is below.
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Comparing best social media monitoring tools? That table above is the honest version of the answer.
Who it's for
Built for the Roles That Can’t Afford To Be the Last To Know
CMO & Marketing Director
Brand strategy · C-level reporting
One always-on view of what's being said, not a slide someone assembles before the board meeting
Share-of-voice and sentiment tracked across every campaign and market on one social media monitoring platform, not a recap after the moment's passed
A number backed by the feed to bring to leadership when sentiment shifts, not a hunch
“By the time it's in my Monday report, it's already old news. I need to see the shift as it's happening, not read about it a week later.”
Brand Director
Due diligence · KYC/AML · Social media compliance monitoring
Every mention across social, forums, blogs and video tied back to what it means for the brand, not just a spike in volume — the kind of read that separates this from typical social media listening companies or social media listening services
A record of how sentiment moved around every launch and campaign, not a gut check after the fact
A warning before a stray comment becomes the story that defines the brand that quarter
“A launch can go sideways in hours, not weeks. I need to know we're being talked about before it becomes the headline, not after.”
Social Media Manager
In-house marketing · Comms team
One social listening feed across social, forums, blogs and video, not five tabs to check
Sentiment tagged before it reaches you, not raw mentions to sort through
An analyst who flags a shift before it's a full-blown thread
“I need to know the moment something's said about us — not find out from a screenshot someone forwards me.”
What we do
Next Steps
01
Source & Language Mapping
Which channels and languages matter for this brand right now — social, forums, blogs, video and press — the starting map, before anything is calibrated.
02
Alert Calibration
What counts as a signal versus noise, tuned to your brand, industry and regions — so alerts arrive with context, not as a flood of every mention.
03
Feed Goes Live
Your social listening feed starts, read by an analyst from day one — and your login to the SCAN Monitoring module opens at the same time, not the platform first and a team later.
04
Weekly Reporting & Escalation
A social listening report every week, covering social listening news alongside everything else in the feed, plus immediate escalation the moment a confirmed risk appears — not just when a report lands.
Going live is also when module access opens up — see what's inside SCAN Monitoring of Risk Control Center Platform
The Risk Control Center: Inside the platform
SCAN Monitoring: The Social Listening Dashboard This Retainer Runs On
Module access is part of the program, not an add-on sold separately. It's the same social listening dashboard your analyst works from — so what you see is exactly what they're watching, updated in real time instead of on a report cycle.
Every Mention, One Dashboard
Total mentions, positive sentiment, engagement and reach for the period, plus a Loyalty Index and a Critical Alerts count — the social listening analytics baseline read before anything is filtered. It's a social media monitoring dashboard, but one your analyst reads daily rather than one you're left to check yourself.
Mention & Sentiment Dynamics
This is social listening sentiment analysis in motion — volume and tone over time, so you can see exactly which day a wave of activity started. Most social media monitoring sentiment analysis stops at a single score; this shows the shift, not just the snapshot.
Part of a bigger platform
SCAN Monitoring is one of several modules inside the Risk Control Center
Call it social media tracking tools, social monitoring platforms, or social media monitoring solutions — on this platform, that's the SCAN Monitoring module specifically.. The same platform also covers search results, AI representation, reviews and narrative analysis — available as their own single-workstream retainers, or together under Online Reputation Monitoring & Brand Mention Tracking (RH Detection), the full contour monitoring.
Overview & RPN Score
Social Listening (this page)
Search Results
Review Platforms
AI Presence
Risk Signals & Alerts
Action Plan
Reports Archive
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What catching it early looks like
Case Studies
RH client result
Public Figure, Sports
CIS/MENA · ongoing weekly monitoring
Before
A public figure with an active narrative and no continuous read on the field — results depended on catching negative shifts before they compounded, with no readiness plan if an attack started.
After
96% KPI
of the negative-reduction target hit via weekly search and video audits with continuous monitoring underneath — unique negative pages in the primary search engine fell from 16 to 6, with the monitoring layer keeping the team ready to respond to any new attack.
RH client result
Public Figure, Real Estate
Eastern Europe / MENA · 6 regions, 13 months
Before
An active field-repair program across six regions had no mechanism to hold its gains once the intensive phase ended — without a watch layer, the field drifts back toward where it started.
After
6 regions
held stable under a continuous monitoring and alert-channel layer added on top of the repair program — the same mechanism that, on its own, is what this page’s product runs.
RH client result
Business & Consulting
UAE / Oman / Qatar / Bahrain · 4 months
Before
A footprint-minimization program needed to avoid creating an "information void" that itself reads as a red flag to banks and financial institutions — a risk only visible with continuous monitoring, not a one-off cleanup.
After
4 negatives
deindexed and the field held under personal monitoring across five regions — watching that the reduced footprint stayed clean instead of drifting back into risk.
Market pattern
Retail
What happened
Target reversed its DEI policies into an organizing consumer backlash. The conversation built for weeks across social platforms and boycott-coordination communities before it showed up in a single sales or share-price number.
Mechanic
Market cap fell an estimated $ 12B. The boycott was never a single viral moment — it was a rising current of mentions, visible in real time, long before it was visible in earnings. That’s exactly the pattern a daily-read mention feed is built to catch as one thread, not a headline.
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Want Cases From Your Own Industry?
Our case library is broken down by sector: fintech, real estate, FMCG, professional services and more. Tell us yours and we'll send the closest matches.
Not the Whole Platform
This retainer runs the SCAN Monitoring module and the analyst layer on top of it — not search results, AI answers, reviews or narrative tracking. Need the full five-module contour? See Online Reputation Monitoring & Brand Mention Tracking (RH Detection).
We Don't Touch Your Search Results
We watch and flag. Actively changing what ranks — search, reviews, narrative — is RH Control, a separate program.
No 100% Guarantee
Social platforms, forums and video depend on algorithms we don't control. We commit to systematic coverage and honest reporting — not a promise to catch literally every mention.
Not a Replacement for Your Team
We escalate when a mention is confirmed as risk. Your in-house risk, legal or comms team still owns the decision — we don't run it instead of them.
What we don't promise
Limits of Social Listening & Mention Monitoring
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What You’re Actually Paying For
The investment logic
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You're Not Pricing Hours
You're pricing the cost of a missed mention. Hershey's sentiment shift went unwatched until it became a public boycott; McDonald's watched one CEO joke spiral into a second scandal within days. This is priced against that, not against a headcount of analysts.
We Don't Price Like a Listening Dashboard
A cheap social media listening service gets you a login and raw data. So do most social media monitoring services and most social media monitoring companies — or a social media monitoring agency — pitching a bigger seat count. This gets you an analyst reading that data every day and escalating what's real — interpretation and accountability are part of the price, not an upsell.
The Price Includes the Full Platform
Mention metrics, dynamics, top sources and authors, tagged narratives, and a sentiment engine that self-learns from your corrections — the kind of depth a basic social monitoring platform doesn't attempt on its own, plus an analyst reading it daily. It's social media monitoring and analysis built for risk first, not a marketing dashboard built for campaign reporting — though the same feed tells you plenty about both. It doesn't include search results, AI answers or reviews; those live under the full Detection retainer. The retainer sits in the same band as the full contour because the cost driver isn't which modules are switched on — it's an analyst triaging every mention, across every channel and language, every day. Watching one channel properly costs nearly as much as watching five.
It's a Retainer, not a Project
Mentions accumulate silently and spike without warning — a one-time scan freezes a single day; a retainer keeps watching every day after. That's why it's billed monthly, like any function that has to run continuously.
Curious where you'd land in the range?
See how pricing breaks down by region and scope
See how pricing breaks down by region and scope
Not just logic — the numbers
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$4.4B loss
in brand equity eroded after a recipe change went unmonitored for sentiment — until the boycott hit
SOURCE:
Forbes, 2026
Forbes, 2026
2 scandals
from one joke — a CEO’s aside about a failed campaign spiraled into a second, bigger backlash within days
SOURCE:
Yahoo Finance, 2026
Yahoo Finance, 2026
CEO Resigned
together with the head of audit after one mishandled whistleblower signal
SOURCE:
Reuters, 2026
Reuters, 2026
Trust failure
one employment lawsuit is now indexed coverage that surfaces in every vendor-trust check
SOURCE:
Futurism, 2026
Futurism, 2026
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Know What They Exactly Say About Your Brand
Tell us what you currently know — and don't know — about your social listening and mention coverage across social, forums, blogs, video and press. We'll map the landscape and scope what this feed would look like, before anything starts.
Social Listening & Mention Monitoring (RH Detection) runs $5–25K/month, scoped to your channels and languages at the audit.
RH Detection
Reputation Monitoring
Strategic, ongoing management of search, narrative, content and AI presentation across the whole field.
RH Control · Influence
AI Reputation Management
Manage how AI assistants and LLM answers describe the brand.
RH Control · Influence
Brand Reputation Management
Full-cycle work on search results, reviews and brand narrative online.
RH Defence
Crisis Management
Emergency anti-crisis: priority team, suppression of negativity, 24/7 monitoring, counter-narrative.
Related solutions by reputation house
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FAQ · Social Listening & Mention Monitoring
Still Have Questions?
A retainer that runs the SCAN Monitoring module: real-time tracking of mentions across media, social, blogs, video and forums, read by an analyst who tags sentiment and escalates confirmed risk — not a self-serve listening dashboard.
Tracking what people say about your brand across social platforms, forums, blogs, video and press, then reading it for tone and emerging risk — not just totaling how many times you were mentioned. On its own, listening tells you what's being said. This retainer adds the part most tools skip: someone reading it every day and telling you which of it actually matters.
Monitoring usually means watching one channel for volume and basic alerts. Listening goes further — reading tone, context and trends across every channel someone might mention you on, not just counting how many times it happened. What runs on this retainer combines both: full-channel coverage plus a human who actually reads it.
Sources across social, forums, blogs, video and press feed into one stream. An analyst reads that stream daily, tags sentiment and flags what's actually a risk, then escalates confirmed signals to your team the same day. The software does the collecting; the part that makes it social listening rather than a raw feed is someone reading it.
This runs one module: SCAN Monitoring, the mention feed — and the analyst layer on top of it. Full RH Detection adds search results, AI-answer tracking, reviews and sentiment/narrative analysis as one combined five-module contour. See Online Reputation Monitoring & Brand Mention Tracking.
Social platforms, forums, blogs, video and press, including syndicated coverage. Coverage isn't limited to English-language sources — languages and regions are scoped to your brand at the audit. If you're doing social listening research or social media listening research of your own before signing anything, this is the exact scope we'd map together.
Multi-language coverage that doesn't stop at English, an analyst who can tell a coordinated attack from background noise, confidentiality terms that hold under NDA from day one, and an escalation path that reaches the right team the same day — not a bigger seat count. Most self-serve social listening platforms or social media listening platforms — scale the dashboard; this retainer scales the read.
The mention stream is read continuously; a confirmed risk is escalated to your team the same day it's identified, not bundled into a weekly digest.
No — this module covers social, forums, blogs, video and press specifically. Tracking what AI assistants say about you is a separate module, available on its own or as part of the full RH Detection retainer.
No. We escalate confirmed risk to your team; the decision on what to do about it stays with you. This runs alongside your in-house social, risk and comms functions, not instead of them.
It's a real byproduct of running this retainer, not the main point. The same feed that flags a coordinated attack also shows who's defending you unprompted — the Loyalty Index inside the SCAN Monitoring module tracks exactly that. But this program is built and priced around risk detection first; if advocacy tracking is your primary goal, say so at the audit and we'll scope it accordingly.
Yes. Every engagement runs under strict confidentiality terms from the first contact, without exception.
Most media monitoring software and off-the-shelf media monitoring tools hand you a dashboard and leave the reading to you. This retainer pairs that same kind of broadcast monitoring and social media monitoring feed with an analyst who filters the noise, so your PR team gets a short brief instead of a raw pile of media mentions to sort through.
Yes — enterprise clients, in-house PR teams and outside agencies all run on the same feed. Cost scales with the number of channels tracked, not headcount, so pricing stays predictable whether you need it for one campaign or ongoing media planning across several markets.
Yes. The feed updates in real time across global media, surfacing trends in media as they break across broadcast, print and social media channels — you get monitoring insights on sentiment and reach the same day a story starts moving, not the next morning.
Yes. Corporate PR and communications teams use this exact feed for proactive media relations — catching a shift in sentiment while there's still time to respond, instead of reading about it after the story has already spread across traditional and social media.
A monthly retainer, $5–25K/month, depending on the scope of your channels, languages and regions. Full tiers are on the pricing page, or a confidential audit confirms the exact quote.
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