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What Brand & Mention Monitoring covers
Social & Forums — platforms and communities where mentions usually surface first
Press & Digital media — news sites, wires and syndicated coverage, tracked as it publishes
Video & Short-form — YouTube, TikTok and Reels commentary, not just text
Multi-Language Coverage — mentions tracked beyond English-only feeds
Human-Triaged Alerts — an analyst reads the stream and flags what’s actually a signal
Media & Brand Real Time Mention Monitoring
We run real-time media monitoring on every mention of your brand across social platforms, forums, blogs, video and press — the full online media landscape. An analyst reviews it all and turns it into media insights before anything reaches you. What lands in your inbox is a short list of things that actually matter, not a raw stream of everything that was said, in every language your brand gets talked about in.
RH Detection · Brand & Mention Monitoring
Signs Your Brand Requires Media & Mention Monitoring (Social Listening)
what problems we help to resolve
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Last to Know
Negative mentions reach you through a client’s phone call or a journalist’s request for comment — never from your own system, first.
Scattered, Not Watched
Mentions live across social, forums, video and press, and no one’s job is to read all of it — the roll-up happens by hand, days late, if at all.
Already Circulating
By the time something reaches your desk, it’s been building on social and forums for days — the window to respond cheaply is already closing.
Signal vs. Noise
There’s no way to tell a real reputational signal from background chatter until it’s already too late to matter.
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What's included
One Social Media Listening Feed, Not One More Inbox
Social platforms, forums, blogs, video and press each produce their own media stream of mentions. Watched separately — or not watched at all — the pattern that matters gets lost in volume before anyone connects it. This retainer runs the SCAN Monitoring module as one continuously read feed, with an analyst attached to it every day, not a dashboard you have to remember to check.
Real-time tracking of mentions across media, social, blogs, video and forums.
Brand & Mention real-time Monitoring (RH Detection) by reputation house
Full-channel Mention Stream
Social, forums, blogs, video, press and syndicated coverage, unified into one feed and updated in real time — not five tools you have to check separately.
Multi-language Coverage
Sources tracked beyond English-only feeds — so mentions in your other markets and languages don’t go unseen.
Human Triage on Every Alert
An analyst reads the stream and tags sentiment before anything reaches you — not a raw export for you to make sense of yourself.
Escalation on Confirmed Risk
When a mention is confirmed as real risk, it gets routed to the right team fast — not queued for the next scheduled report.
One Feed, not One More Inbox
A mention stream nobody owns is just another unread tab. This retainer means an analyst reads it first, every day, and only brings you what's actually worth your attention — not a login you have to remember to check.
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A
Listening / DRP platforms
SaaS monitoring & alerting tools
Manual / Ad-Hoc Monitoring
occasional in-house checks
Brand & Mention Monitoring
(RH Detection)
(RH Detection)
What it does
Surfaces mention volume and sentiment scores
Someone checks a few channels when they remember to
Reads the full mention stream daily and tells you which one is actually risk
Who acts on it
You do — no analyst included
Whoever has five spare minutes that day
A dedicated analyst, every day, whether you log in or not
Coverage
Mentions and sentiment, often text-only, single-language by default
Whatever one person remembers to check
Social, forums, blogs, video and press, tracked across languages
Pricing model
SaaS seat licence
Internal headcount, opportunity cost
One retainer, scoped to this module
Analytical foundation
The dashboard flags volume, not risk
No system — depends on someone remembering to check
An analyst is accountable for reading the stream and escalating what’s real
how we're different
One-window Tool, with Expert Team Accountable for It
Listening tools give you volume. A part-time internal check gives you inconsistency. This solution gives you a channel that’s actually read, every day, by someone accountable for catching what matters.
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Who it's for
Built for the Roles That Can’t Afford To Be the Last To Know
CMO & Marketing Director
Brand strategy · exec reporting
One always-on view of what's being said, not a slide someone assembles before the board meeting
Share-of-voice and sentiment tracked across every campaign and market, not a recap after the moment's passed
A number backed by the feed to bring to leadership when sentiment shifts, not a hunch
“By the time it's in my Monday report, it's already old news. I need to see the shift as it's happening, not read about it a week later.”
Brand Director
Due diligence · KYC/AML
Negative-news and mention screening running in the background, not a one-off search before a deal
A documented, continuous record for due-diligence and audit questions
Coverage across social, forums and press — where reputational red flags surface first
"Negative news screening is now a due-diligence standard, not a nice-to-have — I need a system running, not a manual search before every deal."
Social Media Manager
In-house marketing · Comms team
Every mention across social, forums, blogs and video tied back to what it means for the brand, not just a spike in volume
A record of how sentiment moved around every launch and campaign, not a gut check after the fact
A warning before a stray comment becomes the story that defines the brand that quarter
“I need to know the moment something's said about us — not find out from a screenshot someone forwards me.”
What we do
From First Contact to A Running Feed
01
Source & Language Mapping
Which channels and languages matter for this brand right now: social, forums, blogs, video and press — the starting map, before anything is calibrated.
02
Alert Calibration
What counts as a signal versus noise, tuned to your brand, industry and regions — so alerts arrive with context, not as a flood of every mention.
03
Feed Goes Live
The mention stream starts, read by an analyst from day one — and your login to the Platform (SCAN Monitoring module) opens at the same time, not the platform first and a team later.
04
Weekly Reporting & Escalation
Regular summaries of how the field is moving, plus immediate escalation the moment a confirmed risk appears — not just when a report lands.
Going live is also when platform access opens up — see what's inside the Risk Control Center
The Risk Control Center
One login. Every Signal That Touches Your Reputation, in One Window
Platform access is part of the program, not an add-on sold separately. Search, reviews, social listening and AI answers live on one screen instead of four disconnected tools — and it’s the same screen your analyst team works from, so what you see is exactly what they’re watching.
Part of a bigger platform
Other Features of the Risk Control Center Platform
This retainer runs on the SCAN Monitoring module specifically. The same platform also covers search results, AI representation, reviews and narrative analysis — available as their own single-workstream retainers, or together under RH Detection (full monitoring), the full five-module system.
Overview & RPN Score
Social Listening (this page)
Search Results
Review Platforms
AI Presence
Risk Signals & Alerts
Action Plan
Reports Archive
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Case Studies
What Сatching It Early Looks Like
RH client result
Public Figure, Sports
CIS/MENA · ongoing weekly monitoring
Before
A public figure with an active narrative and no continuous read on the field — results depended on catching negative shifts before they compounded, with no readiness plan if an attack started.
After
96% KPI
of the negative-reduction target hit via weekly search and video audits with continuous monitoring underneath — unique negative pages in the primary search engine fell from 16 to 6, with the monitoring layer keeping the team ready to respond to any new attack.
RH client result
Public Figure, Real Estate
Eastern Europe / MENA · 6 regions, 13 months
Before
An active field-repair program across six regions had no mechanism to hold its gains once the intensive phase ended — without a watch layer, the field drifts back toward where it started.
After
6 regions
held stable under a continuous monitoring and alert-channel layer added on top of the repair program — the same mechanism that, on its own, is what this page’s product runs.
RH client result
Business & Consulting
UAE / Oman / Qatar / Bahrain · 4 months
Before
A footprint-minimization program needed to avoid creating an "information void" that itself reads as a red flag to banks and financial institutions — a risk only visible with continuous monitoring, not a one-off cleanup.
After
4 negatives
deindexed and the field held under personal monitoring across five regions — watching that the reduced footprint stayed clean instead of drifting back into risk.
Market pattern
Retail
What happened
Target reversed its DEI policies into an organizing consumer backlash. The conversation built for weeks across social platforms and boycott-coordination communities before it showed up in a single sales or share-price number.
Mechanic
Market cap fell an estimated $ 12B. The boycott was never a single viral moment — it was a rising current of mentions, visible in real time, long before it was visible in earnings. That’s exactly the pattern a daily-read mention feed is built to catch as one thread, not a headline.
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Want cases from your own industry?
Our case library is broken down by sector: fintech, real estate, FMCG, professional firms and more.
Tell us yours and we’ll send the closest matches.
Tell us yours and we’ll send the closest matches.
Not the Whole Platform
This retainer runs the SCAN Monitoring module and the analyst layer on top of it — not search results, AI answers, reviews or narrative tracking. Need the full five-module system? See RH Detection (full monitoring).
We Don't Touch Your Search Results
We watch and flag. Actively changing what ranks — search, reviews, narrative — is RH Control, a separate program.
No 100% Guarantee
Social platforms, forums and video depend on algorithms we don’t control. We commit to systematic coverage and honest reporting — not a promise to catch literally every mention.
Not a Replacement for Your Team
We escalate when a mention is confirmed as risk. Your in-house risk, legal or comms team still owns the decision — we don’t run it instead of them.
What we don't promise
Clear Scope: What This Program Covers and What It Does Not
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What You’re Actually Paying For
The investment logic
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You're Not Pricing Hours
You’re pricing the cost of a missed mention. Hershey’s sentiment shift went unwatched until it was a boycott and $ 4.4B+ in eroded brand equity; McDonald’s watched one CEO joke spiral into a second scandal within days. This is priced against that, not against a headcount of analysts.
We Don't Price Like a Listening Dashboard
A SaaS seat gets you data. This gets you an analyst reading that data every day and escalating what’s real — interpretation and accountability are part of the price, not an upsell.
The Price Includes the Full Platform
Mention metrics, dynamics, top sources and authors, tagged narratives, and a sentiment engine that self-learns from your corrections — plus an analyst reading it daily. It doesn’t include search results, AI answers or reviews; those live under the full Detection retainer. The retainer sits in the same band as the full dashboard because the cost driver isn’t which modules are switched on — it’s an analyst triaging every mention, across every channel and language, every day. Watching one channel properly costs nearly as much as watching five.
It's a Retainer, not a Project
Mentions accumulate silently and spike without warning — a one-time scan freezes a single day; a retainer keeps watching every day after. That’s why it’s billed monthly, like any function that has to run continuously.
Curious where you'd land in the range? See how pricing breaks down by region and scope
Not just logic — the numbers
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$4.4B loss
in brand equity eroded after a recipe change went unmonitored for sentiment — until the boycott hit
SOURCE:
Forbes, 2026
Forbes, 2026
2 scandals
from one joke — a CEO’s aside about a failed campaign spiraled into a second, bigger backlash within days
SOURCE:
Yahoo Finance, 2026
Yahoo Finance, 2026
Resigned
a CEO and the head of audit both resigned after one mishandled whistleblower signal
SOURCE:
Reuters, 2026
Reuters, 2026
Trust failure
one employment lawsuit is now indexed coverage that surfaces in every vendor-trust check
SOURCE:
Futurism, 2026
Futurism, 2026
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RH Detection
Reputation Monitoring
Strategic, ongoing management of search, narrative, content and AI presentation across the whole field.
RH Control · Influence
AI Influence Solution
Manage how AI assistants and LLM answers describe the brand.
RH Control · Influence
Online Reputation Management
Strategic, ongoing management of search, narrative, content and AI presentation across the whole field.
RH Defence
Crisis Management
Emergency anti-crisis: priority team, suppression of negativity, 24/7 monitoring, counter-narrative.
Related solutions by reputation house
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FAQ
Frequently Asked Questions
A retainer that runs the SCAN Monitoring module: real-time tracking of mentions across media, social, blogs, video and forums, read by an analyst who tags sentiment and escalates confirmed risk — not a self-serve listening dashboard.
This runs one module: SCAN Monitoring, the mention feed — and the analyst layer on top of it. Full RH Detection adds search results, AI-answer tracking, reviews and sentiment/narrative analysis as one combined five-module contour. See Reputation Monitoring (RH Detection Continuous Monitoring).
Social platforms, forums, blogs, video and press, including syndicated coverage. Coverage isn't limited to English-language sources — languages and regions are scoped to your brand at the audit.
The mention stream is read continuously; a confirmed risk is escalated to your team the same day it's identified, not bundled into a weekly digest.
No — this module covers social, forums, blogs, video and press specifically. Tracking what AI assistants say about you is a separate module, available on its own or as part of the full RH Detection retainer.
No. We escalate confirmed risk to your team; the decision on what to do about it stays with you. This runs alongside your in-house social, risk and comms functions, not instead of them.
Yes. Every engagement runs under strict confidentiality terms from the first contact, without exception.
Most media monitoring software and off-the-shelf media monitoring tools hand you a dashboard and leave the reading to you. This retainer pairs that same kind of broadcast monitoring and social media monitoring feed with an analyst who filters the noise, so your PR team gets a short brief instead of a raw pile of media mentions to sort through.
Yes — enterprise clients, in-house PR teams and outside agencies all run on the same feed. Cost scales with the number of channels tracked, not headcount, so pricing stays predictable whether you need it for one campaign or ongoing media planning across several markets.
Yes. The feed updates in real time across global media, surfacing trends in media as they break across broadcast, print and social media channels — you get monitoring insights on sentiment and reach the same day a story starts moving, not the next morning.
Yes. Corporate PR and communications teams use this exact feed for proactive media relations — catching a shift in sentiment while there's still time to respond, instead of reading about it after the story has already spread across traditional and social media.
A monthly retainer, $5–25K/month, depending on the scope of your channels, languages and regions. Full tiers are on the pricing page, or a confidential audit confirms the exact quote.
Free Reputation Audit
Get a confidential consultation and preliminary audit
Your information is confidential and will never be shared