Free Reputation Audit
Get a confidential consultation and preliminary audit
Your information is confidential and will never be shared
See What The Market Really Thinks About You, Before You Spend A Cent Fixing It
One score for everything the market sees about you, with the risks named and a plan attached. We check your search results, suggestions, reviews, ratings, mentions, media narratives, AI answers and compliance databases. Because brand equity is measurable, and now provable.
Reputation Audit
RPN –– one score, every surface underneath it
Two audits, one research method
A Company And A Person Are Checked Differently
One method, two tracks: pick the one that matches what you need checked.
The scoring model is identical. What sits under it is not: a company is judged on reviews, ratings and map listings, a person is judged on images, biography sources and compliance databases. Pick the track that matches what you need diagnosed.
For companies
Brand Reputation Audit
For brands, holdings and multi-market operations. Built for boards, investors, banks and diligence rooms. Just as useful for day-to-day brand management.
- Search results and suggestions across markets and languages
- Review platforms, maps, apps and employer sites
- Mentions, media narratives and coordinated attack detection
- AI answers and the sources models cite
- Customer loss estimate and competitor benchmark
For executives and private clients
Personal Reputation Audit
For owners, C-level, public figures, beneficiaries and anyone facing KYC, AML or investor screening.
- Name search, suggestions and image results
- Everything published about you, with attack detection
- AI answers across five platforms and their top sources
- LexisNexis, World-Check and Dow Jones exposure
- Compliance readiness for banks, visas and diligence
Holdings and their beneficiaries are usually audited together. The two scopes are quoted as one project.
Why diagnose first
Fixing A Problem You Haven't Measured Costs The Most
Most companies discover their information field the way they discover a leak, through the damage. A deal that goes quiet. A bank that asks an unexpected question. A hiring funnel that dries up. By then you are paying for both the problem and the guesswork.
Acting blind
- You treat what you noticed, not what is costing you. The loudest complaint is rarely the expensive one.
- You buy services by name, reviews, PR, SEO or market research companies, with no way to know which one moves the number.
- You have no baseline, so you can never prove the work paid for itself.
- Blind spots stay blind: suggestions, AI answers, HR platforms, regional review sites, closed communities.
- You cannot distinguish an organic complaint from a coordinated attack, and they need opposite responses.
Acting on a diagnosis
- You know which surface is actually leaking money, and in which market.
- Every proposed action is tied to a finding, and every finding to a number.
- You get a baseline. Every month afterwards is measured against it.
- You see the whole field at once, including the surfaces you didn't know were being read.
- You can walk into a board, a bank or a diligence room with evidence instead of an impression.
Industry research compiled by Reputation House. Figures are indicative of category behaviour, not a forecast for your case. The audit replaces them with insight drawn from your own numbers.
- 95%
of users look only at the first page of search results. - 41.6%
of all clicks are attracted by negative search suggestions. - 41.8%
less likely to purchase after exposure to negative search results. - 79%
of organisations screen reputation factors during due diligence on partners and third parties.
Start With What's Already There
A 30-minute call. We'll tell you what the audit would cover for your markets, what it would likely find, and whether you need one at all.
What we analyse
Five Places Where People Form An Opinion About You
Positive, negative or neutral, all of it shapes how buyers, banks, regulators and candidates decide. Each surface is scored separately, then rolled into one index. Together they track brand performance the way the market actually forms its perception, across target audiences and regions, so leadership can make informed decisions instead of guessing, backed by something data-driven
Clearer consumer insight, not just sentiment
Each surface is read for more than tone. We track what keeps repeating: the same complaint, the same phrase in a search suggestion, the same flag in a screening database. That is consumer insight you can act on, not a mood reading. It also helps uncover blind spots by region and audience segmentation, so you can identify opportunities as well as risks, and see with real clarity where you differentiate from the competitive dynamics around you. In a crowded marketplace, that's what gives you actionable insights and a deeper understanding of exactly where you stand.
I — Search
Search results and suggestions
What a user sees before they ever reach your site, in every market and language in scope.
- Search suggestions (autocomplete)
- Top-10 / 20 / 30 results, link by link
- General versus reputational queries
- Video and image results
- Google and Yandex, by region
II — Reviews
Business
Ratings and reviews
Every platform your buyers and candidates actually check for real consumer insight, not just the one you monitor.
- Review platforms and average rating
- Map listings, location by location
- App Store and Google Play
- Employer and HR review sites
- Official response rate and recurring themes
III — Mentions
Mentions and media
What is being said, where it started, who is amplifying it, and whether it is organic.
- Volume, sentiment, reach, engagement
- Source, region and target-audience insight
- Narrative and topic analysis
- Media attack detection
- Loyalty index
IV — AI
AI answers
The surface almost nobody is auditing yet, and the one your buyers increasingly ask first.
- ChatGPT, Copilot, Gemini, AI Overview, Perplexity
- Identification accuracy and answer sentiment
- Top-25 sources the models cite
- Which of those sources carry risk
- Visibility versus competitors
V — Compliance
Personal
Screening databases
What a bank, a fund or a migration officer sees when they run your name through a professional system.
- LexisNexis, World-Check, Dow Jones
- Sanctions and watchlist exposure
- International registry consistency (LEI, SWIFT)
- Wikipedia and encyclopaedic sources
- Adverse media hits by jurisdiction
The output
One index, every sub-score
Each surface produces its own RPN: Search Results RPN, Suggestions RPN, Images RPN, Reviews RPN, Maps RPN, App Reviews RPN, HR Reviews RPN, Mentions RPN, AI RPN.
- Per market and per language
- Per entity and per beneficiary
- The same score for your competitors on request
The methodology
RPN: All Of It In One Number You Can Show The Board
Positive, neutral and negative shares, calculated across every surface in scope, with a sub-score for each component so you can see exactly where the damage sits.
Search results
48%
Suggestions
62%
Reviews and ratings
72%
Mentions
81%
AI answers
39%
Illustrative values. Your report carries your own figures, per market and per language.
How the overall result is read
Positive result
Positive > 50%
Negative result
Negative > 25%
Mixed result
Positive + Negative > 50%
Neutral result
Positive + Negative < 50%
Noticeable positivity
Positive > 30%
Noticeable negativity
Negative > 15%
How ratings convert
Rating score
(Average ÷ 5) × 100
Positive
> 4.0 (80–100%)
Mixed
3.01–3.99 (60–79%)
Negative
< 3.0 (≤ 58%)
The deliverable
What You Get
Not a dashboard login. A document your team, your board and your counsel can read: findings, evidence, insight, and what to do about each one. Delivered as a PDF and walked through live.
A full-service market research solution, not a dashboard export
Most market research companies stop at a slide deck. Ours reads like a full-service market research solution built for one job: naming the risk and the fix, sub-score by sub-score, so a company can act the same week. It's tailored for a marketing team that needs something actionable, and strategic enough for a board that needs brand positioning spelled out in one page.
Find Out Where You Stand
Tell us the company or the name. We'll map what a bank, partner or journalist currently finds — search, mentions, reviews and AI answers — and scope the audit from there.
From finding to action
Every Risk Comes With What It Costs And What To Do Next
An audit that stops at "here is what we found" hands the hardest part back to you. Ours doesn't.
Risk zone
What we find
What it costs you
What we do about it
Search and suggestions
Negative content indexed in the visible zone, compromised autocomplete on branded or name queries, hostile image results.
Loss of trust at first contact. Marketing spend routed straight into a negative first impression.
Rebuild the first page with credible content, optimise suggestions, and pursue removal or de-indexing where law and platform policy allow.
Ratings and reviews
Average rating below the threshold buyers accept, no official responses, recurring unanswered complaint themes.
Lower conversion and lower loyalty, often invisible in your funnel because it happens before the click.
Response management, rating recovery, listing and profile correction, and fixing the operational cause behind the recurring theme.
Mentions and media
Rising negative or coordinated mentions, a narrative forming before it reaches mainstream media.
A crisis you find out about from a journalist rather than from your own monitoring.
Continuous monitoring with early-warning thresholds, containment while the story is still small, and 24/7 crisis scenarios.
AI answers
Models describing you inaccurately, or citing your worst sources as their evidence.
A negative summary delivered with the authority of an answer, to buyers who never see your site.
AI presence optimisation: authoritative, well-structured sources the models will actually read and cite.
Compliance exposure
Adverse media, sanctions-adjacent records or inconsistent registry data attached to your name.
Refused accounts, frozen assets, visa and residency problems, failed diligence on a deal you needed.
Compliance preparation: registry synchronisation, database correction, Wikipedia work, removal, and publication of verifiable material.
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How it works
Four Steps. You Only Do The First One
Turnaround depends on the number of markets, languages and entities in scope and is confirmed at the scoping call.
01
Scoping call
30 minutes. Your markets, your languages, your entities and beneficiaries, the queries that matter, the platforms your buyers use.
02
Collection
We run the field research: search, suggestions, images, reviews, maps, apps, HR sites, media, communities, AI answers and screening databases, across every market in scope.
03
Analysis
Analysts research and score each surface, classify every source, separate organic negativity from coordinated activity, and name the risk zones.
04
Walkthrough
We present the report live, answer the hard questions, and hand over the action plan. What you do next is your decision.
If you decide to act
You Finish With A Clear Plan, Not More Questions
Each risk profile maps to a defined programme with its own instruments, timeline and forecast. You are free to run it in-house, with another agency, or with us.
Company track
Brand strategies
SERP Therapy
Negative content occupies the visible zone. Rebuild the first page and push hostile results down.
Past Negative
Specific materials need to be gone, not just outranked. Legal removal and de-indexing.
Mention Watchtower
Volume is high and moving. Continuous brand tracking, response management and containment.
Brand Start
Little or no presence yet. Build the field before the market builds it for you.
Lead and Grow
The field is healthy. Hold it, deepen it, and stay ready for a crisis.
Personal track
Personal strategies
Digital Shield
Visibility audited, risks closed, the personal profile protected against exposure.
Key to Access
Built for passing compliance: banks, funds, migration authorities and regulators.
Stop Crisis
An attack is live. Neutralise, refute, remove, and take back the agenda.
New Horizon
No structured footprint yet. Build the profile, the sources and the media presence.
Get to the Top / Personal Business / Expert Power
Turn the profile into an asset for the company, the deal flow or the practice.
Before you ask
Questions We Get Asked
No. The audit is a standalone deliverable and it is yours. Some clients run it, fix what they can in-house, and come back a year later. Some never come back. That is a legitimate outcome and we price the audit accordingly.
It depends on how many markets, languages, entities and beneficiaries are in scope. A single-market brand and a multi-geo holding are not the same job. We quote after a 30-minute scoping call, and the quote is fixed.
A dashboard tells you what is happening. An audit tells you what it means, what it is costing you, and what to do about it. Every finding in our report has been read, classified and interpreted by an analyst before it reaches you.
For regulated or high-risk sectors we recommend both. Personal digital profiles are what banks, KYC and AML processes and diligence teams actually screen, and they routinely carry more risk than the corporate brand does. The two scopes are quoted as one project.
Yes. The audit runs per market and per language, including regional platforms and local review sites. Tell us the geographies at the scoping call and they go into the scope.
Then we say so, we hand you the baseline, and we do not pitch you a programme you do not need. A clean audit is a useful document. It is exactly what a bank or an acquirer wants to see.
Yes. Work runs on our own servers, every team member is under NDA, and the report is delivered to you alone. We never publish an identifiable client case without written consent.
Find Out Where You Stand
Start with a 30-minute call. We will tell you what the audit would cover, what it would likely find, and whether you need one at all.
We will reply by email or message you on WhatsApp or Telegram, whichever you prefer. No pressure and no pitch if the numbers don't warrant one. contact@reputation.house
We will reply by email or message you on WhatsApp or Telegram, whichever you prefer. No pressure and no pitch if the numbers don't warrant one. contact@reputation.house
Free Reputation Audit
Get a confidential consultation and preliminary audit
Your information is confidential and will never be shared