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Brand Audit & Competitive Intelligence Report (Brand Insight)
A brand audit is a structured review of how a company is seen across search, media, social, reviews and AI answers. Ours is a brand audit and competitive intelligence report in one: a one-off analyst report built for a specific decision — a raise, a deal, a campaign or a disclosure — with named risks and a competitor benchmark, not a logo-and-guidelines review. We map everything currently shaping how customers, investors and partners see you: search, media, social, reviews and AI answers — into one evidence-based picture. Specific risks are named and tied to the decision ahead, delivered as a report built for the moment before a raise, a deal or a major move — not a hunch, not a slide someone put together from memory. Call it market research for your reputation, market landscape analysis, or brand equity research if you prefer the boardroom term — evidence pulled from the market itself, not assumptions about it.
RH Detection · Brand Audit / Brand Insight
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Full-field Snapshot
Search, media, social, reviews and AI answers, mapped at one point in time, the same ground a brand market research team would cover before a launch
Narrative Analysis
The story your field is actually telling right now, not the one you assume, built the way qualitative research is built: read, not guessed
Named Risk Flags
Specific risks tied to the decision ahead, not a generic score, the kind of detail a market insights team would flag before a board meeting
Competitor & Category Benchmark
How your field compares to the peers that matter, the same lens a competitive intelligence report applies to a competitor set
Analyst-written Report
A document built to hand to a board, investor or partner
What Brand Insight Covers
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What problems we help to resolve
Signs Your Brand Requires a Brand Insight Audit for Your Market
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A Big Decision,
No Current Picture
No Current Picture
A raise, a deal or a major campaign is coming up, and nobody has looked at the whole information field recently — if ever.
A Lot of Opinions,
Not Evidence
Not Evidence
Your team has a view on how the company is perceived — but it's impressions and old anecdotes, not anything gathered and read systematically. That's the opposite of how a market research process works.
Others Already
Have a View
Have a View
Investors, partners and buyers are already forming an opinion of you from what they find — one you haven't seen yourself yet. On 16 June 2026 Gildan Activewear shares fell 18.75% in one session, from $61.97 to $50.35, after a short-seller report alleged channel stuffing; the company reaffirmed its guidance (BFA Law).
A Hidden Risk,
Unmapped
Unmapped
There could be a risk sitting in search, media or AI answers that nobody's found — and you're about to commit to something before checking. That's the risk a market research pass is built to catch early.
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What's included in brand insight & Information Field Analysis
One Report for Full Brand Transparency
Search, media, social, reviews and AI answers each tell a different piece of the story. This solution pulls all five into one field, read by analysts, and written up as a single report built around the decision you're about to make. It's run like deep market research for reputation, not a PR clippings service.
Think of it as a full map of your information field — what shapes how customers and investors see you, and where the hidden risk is. Decisions on evidence, not guesswork.
Brand Insight & Information Field Analysis (RH Detection) By Reputation house
Full-field Data Pull
Search, media, social, reviews and AI answers, gathered across the period that matters for your decision — not one channel standing in for the whole picture. That's the same raw-data stage a market research project would call fieldwork.
Narrative &
Risk Analysis
Risk Analysis
What story the field is actually telling, and the specific points where it doesn't match reality — named, not scored in the abstract. This is the research partner role most in-house teams don't have time to fill.
Competitor & Category Benchmark
How your field compares to the peers your board or investors will actually compare you to — competitor benchmarking analysis, not a generic industry average. We treat it as a market intelligence report on your category and a competitive intelligence report on your peer set, or an industry analysis report if your team prefers that term — not a one-line comparison.
Analyst-Written Report & Readout
A document built to hand to a board, investor or partner, plus a working session to walk through what it means — not a raw data export. The people writing it come out of research and market intelligence backgrounds, not a generic content team — this is one of our brand intelligence solutions.
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One Report for full Brand Transparency
Reputation opinions inside a company are usually impressions, not evidence. This project means analysts gather and read the field once, properly, and hand you a report you can act on — not a dashboard you have to interpret yourself. It plays out closer to custom research commissioned for one specific decision than an off-the-shelf report.
Sample report
The Kind of Findings a Brand Insight Report Surfaces
Each field gets read separately, then cross-checked against the others — so a number turns into an answer to a specific question.
What's Actually Driving Reach
Splits organic mentions and word-of-mouth from paid promotion, so a headline reach number stops being one blended figure and becomes evidence of what's really working — a share of voice analysis a single number alone can't give you.
Where Sentiment is Actually Slipping
This is brand sentiment analysis done properly: it tracks the sentiment index by month and by product or business line, so a quarter-over-quarter dip traces back to a specific platform or SKU — not left as one average number.
Corporate Signals Hiding in Consumer Noise
Separates corporate and crisis-adjacent mentions from ordinary consumer chatter — including moments that went unanswered publicly, and the reach they picked up as a result. That's consumer insight most sentiment tools flatten into a single score.
Where You Stand on the Talent Field
Benchmarks employer-brand visibility and sentiment against named competitors in your category — a blind spot most reputation reporting skips entirely. It's the same market you're competing in for talent, not just customers.
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Brand Insight report example
What A Brand Insight Report Looks Like on The Page
Every metric is read as a trend, not a snapshot — the patterns below illustrate the kind of dynamic a brand tracking study surfaces over time, not a real client's data.
Mentions
Volume and its composition, tracked period over period — not a single count.
Reach
The organic-vs-paid split behind the number, followed quarter over quarter.
Engagement
Read relative to volume, so a spike in mentions can't hide a drop in real interest.
Sentiment Index
The trend line across months and product lines, not one score for the quarter.
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Organic reach can do the heavy lifting
Insight 1
Unbranded, word-of-mouth mentions can produce most of a quarter's reach with zero media spend — a growth driver a paid-media report would never surface.
Promo volume and promo quality move separately
Insight 2
Mass discount codes can drive most of the growth in mentions, while a handful of niche organic placements deliver disproportionately higher engagement per mention.
A sentiment dip usually has a source
Insight 3
An index declining quarter over quarter traces back to specific product lines or a single marketplace — rarely a category-wide problem.
Silence after an incident shows up in the data
Insight 4
A product-quality story that resurfaces in the media with no public comment reliably turns corporate-mention sentiment negative.
Employer brand can be clean and still invisible
Insight 5
Sentiment on hiring-related mentions can be strongly positive while volume trails named competitors by a wide margin — a structural gap, not a one-quarter dip. It shows up the same way in employer-brand research across most markets we've reviewed.
Sample Insights You'd Pull From a Report Like This
How we're different
A Report With Expert Team Support Accountable for It
Research and PR agencies deliver a single-channel report. An internal team delivers impressions. This project gives you an evidence-based read across the whole field, from analysts accountable for the specific risks they name. Most research firms stop at the report; this one stays accountable for what it found. Meet the analysts on the Team page.
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A
Research / PR Agencies
media & sentiment reports
Internal Team's Best Guess
impressions, no system
Brand Insight
(RH Detection)
(RH Detection)
What it does
Compiles media clippings and a sentiment score
Pulls together what people remember and a few Google searches
Maps search, media, social, reviews and AI answers into one evidence-based picture
Who interprets it
You do — no risk framing tied to your decision
Whoever was asked to “look into it”
Analysts trained to flag risk tied to the specific decision ahead
Coverage
Usually media and PR clippings only
Whatever channels someone remembers to check
Full field, benchmarked against the category peers that matter
Pricing model
Report fee, scoped to a generic template
Internal time, no dedicated deliverable
One project fee, scoped to your field and the decision ahead
Accountability
No one owns the risk call, just the summary
No system — depends on who was asked and what they found
Analysts are accountable for the specific risks named in the report
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Who it's for
For Those Who Are Responsible for Major Decisions
Founder & CEO
IPO · Pre-IPO round
- A field picture ready before investors form their own, not after
- Narrative gaps named specifically, while they're still cheap to close
- A report you can walk a board or lead investor through directly
“Investors check our profile before they even answer the email. I want to know what they saw.”
CMO & Head of Brand
Before a major campaign or repositioning
- A read on the field the campaign is about to land in, not just the brief
- A competitive intelligence report on your category and competitors before creative goes out, not after it lands wrong
- A shared document the whole launch team can work from
“I don't want to launch into a field we haven't actually looked at first.”
CFO & Board Member
Before M&A · a major disclosure
- A read on the field before due diligence starts finding it for you
- Named risks tied to the specific deal or disclosure ahead, not a generic scan
- Evidence for the board, not one executive's read of the room
“By the time we reach the Letter of Intent, the narrative is already set — I need to see it before we're that far in.”
What we do
From Scoping Call to A Finished Report
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01
Scoping Call
What decision this needs to inform — a raise, a deal, a campaign, a disclosure — and the timeline it has to fit.
02
Full-field Data Pull
Search, media, social, reviews and AI answers, gathered across the scoped period — the raw material for the analysis, not the deliverable itself. It's comparable in scope to a full market research data pull, just aimed at reputation instead of demand.
03
Analyst Synthesis
Narrative themes, named risks, and competitor and category benchmarking — read and written up as a competitive landscape report, not left as a data export. We've built the same delivery model into other research reports we run for these teams throughout the year.
04
Delivery & Readout
The written report, plus a working session to walk through what it means for the decision ahead — not a document left for you to interpret alone. It's delivered the way a research partner would hand off findings, not the way a vendor closes a ticket.
Case Studies
What an Evidence-based Picture Looks Like
RH client result
Public Figure, Sports
CIS/MENA · periodic field audits
Before
A public figure with an active narrative and no periodic read on the field — the team was making calls on impressions, with no evidence-based snapshot to check them against.
After
96% KPI
of the negative-reduction target hit, anchored by recurring search and video field audits — unique negative pages in the primary search engine fell from 16 to 6, with each audit giving the team a current, evidence-based picture to plan the next move against.
Market pattern
Retail
What happened
Saks exited a major bankruptcy restructuring and had to publicly acknowledge it needed to rebuild trust with the brand partners its business depends on — without ever having systematically mapped where that trust actually stood.
Mechanic
Exiting a major restructuring without an evidence-based picture of your information field means guessing where you stand with the audience whose trust determines your next move — exactly the gap a field analysis is built to close before you have to find out in public.
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Would like to see cases from your industry?
Our case library is broken down by sector — fintech, real estate, FMCG, professional services and more. Tell us yours and we'll send the closest matches.
Not Ongoing Monitoring
This is a one-off, or periodic-by-request, snapshot — not a live feed. Need continuous coverage instead? See RH Detection (full monitoring) or Brand & Mention Monitoring.
We Don't Touch Your Search Results
We map and analyze. Actively changing what ranks — search, reviews, narrative — is RH Control, a separate program.
Every Platform Access
Search, social and AI platforms depend on algorithms we don't control. We commit to a rigorous, evidence-based read across the scoped period — not a promise to find every possible risk.
Not a Replacement for Your Team or Board
We deliver the analysis and the named risks. Whether and how to proceed with the raise, deal or campaign stays your call, made with your board or advisors.
What we don't promise
The Limits of This Solution
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What You're Actually Paying For
The investment logic
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You're not pricing hours
You're pricing the cost of walking into a decision blind — a derailed deal, a board losing confidence, a risk that surfaces publicly instead of privately. The numbers below are what that costs in practice. This is priced against that, not against a headcount of analysts. Most companies already fund market research for demand; this funds market research for exposure.
We don't price like a research agency
A PR or research agency sells a media-clippings report. This gets you analysts trained to name risk tied to your specific decision — interpretation and accountability are part of the fee, not an upsell. A market research firm prices the data pull; we price the judgment on top of it. This isn't run out of a traditional market research agency, and it isn't priced like the market research companies that sell demand studies.
The fee includes the full deliverable, not a slice of it
The full-field data pull across search, media, social, reviews and AI answers, the narrative and risk analysis, competitor and category benchmarking, the written report, and a readout session to walk through what it means — not a raw export you have to interpret yourself. The output blends quantitative research with consumer research and product research, delivered as one of our market research reports rather than a stack of research and consulting decks.
It's a project, not a retainer
This is built for a single moment: a raise, a deal, a campaign, a disclosure. One question, answered once. Fixed scope, fixed fee, billed a single time rather than monthly. Need the field watched after the answer lands? That's a separate Detection retainer, not part of this price. Depth is yours to set. A light qualitative pass and a full sweep across every channel run on the same bench behind our market research solutions elsewhere in the business. What you get is the work most in-house teams can't run alone, mapped against the competitors you actually lose deals to.
Not just logic — the numbers
Deal at risk
The board stripped the CEO's powers over governance concerns, putting live M&A talks in doubt.
SOURCE:
Reuters, 2026
Reuters, 2026
$4.5B
Wiped out in one session after a single report — a risk that existed in the field before it broke.
SOURCE:
Reuters, 2026
Reuters, 2026
$1.6B
In potential write-downs as an accounting scandal widened and leadership departed.
SOURCE:
Reuters, 2026
Reuters, 2026
£476M
In customer losses preceded a CEO replacement amid a management scandal.
SOURCE:
Bloomberg, 2026
Bloomberg, 2026
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Get the Full Picture of Your Brand
Tell us what decision you need to make: a raise, a deal, a campaign, a disclosure — and the timeline it has to fit. We'll scope the field, the languages and the depth the report needs.
Brand Insight / Information Field Analysis (RH Detection) is a project fee, scoped to your field and timeline — confirmed at the scoping call. Full-service market research typically prices per channel; this is priced per decision instead.
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FAQ· Brand Audit / Brand Insight
Still Have Questions?
A brand audit reviews how a brand is perceived and where it is exposed. An identity audit checks logos and guidelines. This one reads search, media, social, reviews and AI answers, names risks tied to your decision and benchmarks you against peers — in one written report.
A one-off analyst project: a full map of your information field — search, media, social, reviews and AI answers — with named risks and competitor benchmarking, delivered as a written report before a raise, a deal, a major campaign or a disclosure.
One-off, or periodic by request — not a subscription. It's scoped to the decision ahead of you, not to an ongoing monitoring function.
Brand Insight is a research report on one business decision, with competitor benchmarking, for companies. A Reputation Audit is a scored diagnostic of reputation risk across search, reviews, mentions, AI answers and compliance databases, for companies and individuals. Need to see where the risk sits first? Start there.
This is a single project snapshot before a specific moment. RH Detection is an ongoing retainer that watches the field continuously. See Reputation Monitoring (RH Detection) or Brand & Mention Monitoring (RH Detection) if you need the field watched after this report, not just mapped once.
It is an analyst-led project, not a brand audit agency retainer and not a generic research firm's data pull. A team of analysts reads the field for one decision — a raise, a deal, a campaign or a disclosure — and stays accountable for the risks named in the report.
A brand audit usually covers identity and messaging, which is what most brand audit services include. This one maps the whole information field: search, media, social, reviews and AI answers, then narrative and risk analysis, competitor and category benchmarking, a written report and a readout session for your decision.
Timeline depends on the scope — the number of channels, languages and regions in the field, and how urgent the decision is. It's confirmed at the scoping call.
Yes. AI answers are one of the five channels mapped in the full-field data pull, alongside search, media, social and reviews.
Yes. Every engagement runs under strict confidentiality terms from the first contact, without exception.
It is a one-off project fee, scoped to the size of your field, the languages and regions involved, and the timeline — not a monthly charge. There is no published range; the price is confirmed at the scoping call. See the pricing page for how RH prices across products.
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