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Free Reputation Audit
Get a confidential consultation and preliminary audit
Your information is confidential and will never be shared
Crisis Management Solution: The First Hours Decide Everything
A coordinated attack, a leaked story or a viral controversy is moving right now, and there's no plan on the table. Reputation House deploys a priority crisis team to contain the spread, counter the narrative, and rebuild what search, ratings and AI answers already show about your business.
RH Defence · Crisis Management solution
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24/7 Priority Team
A standing team assigned to your engagement, not a single account manager relaying updates — reachable around the clock for the duration of the crisis
Real-time Alerts with Platform Access
Risk Control Center access across every module, critical alerts and Attack Source Detection, live from day one — not phased in after onboarding
Containment
& Triage
& Triage
Source and scale assessed within the first hours.
Every public statement routed through your legal and communications functions before it goes out
Every public statement routed through your legal and communications functions before it goes out
Action Log
One documented record of what's proposed, approved and done — not a scattered email thread across five people
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what problems we help to resolve
The reputation crisis problems companies call us about
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Coordinated Attack
A wave of negative posts, one-star reviews or hostile threads is spreading across Google, Trustpilot, Reddit and social faster than your team can answer — and some of it may be a bot swarm, not organic backlash.
Fabricated or Distorted Story
A deepfake, a cloned voice, an AI-generated “exposé,” or biased coverage built on planted claims is circulating — and it looks credible enough that denial alone won't work.
Legal or Public Cancellation
A legal filing, a regulatory inquiry or a viral controversy has become a search-and-media event, and legal and comms are working from two different playbooks.
Personal Attack on an Executive
A founder, CEO or public figure is being targeted — doxxing, a resurfaced old story, a hostile thread or an impersonation account. If the target is the person, not the brand, see RH Personal·Crisis instead.
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What's included in Crisis Management solution
One Team on Call
From the First Message
A crisis doesn't wait for a kickoff call. The priority team activates the moment you reach out — not after a proposal or a contract is countersigned. Containment starts within hours; the workstreams below run in parallel, not in sequence.
A crisis is already unfolding — we deploy a priority team 24/7, stop the spread of negativity and take back control of the narrative. The first hours decide everything.
Crisis Management (RH Defence) by reputation house
How we assess your case
Every engagement opens with a severity call:
So the response matches the threat instead of over- or under-reacting in hour one.
- Low — isolated, monitor and correct;
- Medium — spreading, a public acknowledgment is needed;
- High — viral, coordinated, legal exposure.
So the response matches the threat instead of over- or under-reacting in hour one.
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A
Crisis PR agencies
press & statement retainers
In-house comms
internal team, no crisis specialty
Crisis Management
(RH Defence)
(RH Defence)
What it does
Drafts statements and manages press outreach
Coordinates internal approvals and external messaging
Contains the spread, corrects the narrative and rebuilds search and ratings — across media, search, social and AI at once
Who acts on it
A comms team, engaged after the story is already public
Whoever is available, often without crisis-specific experience
A dedicated priority team live within hours, working alongside your legal and comms functions
Coverage
Press and public statements
Internal coordination, limited external reach
Search results, ratings, social, media and AI answers — one coordinated response
Pricing model
Hourly or day-rate, billed regardless of outcome
Fixed headcount cost, not scaled to severity
Project scoped to the crisis, with a premium for the active phase — not an open-ended clock
Accountability
Advises; the client executes
Internal, often without an external check
Executes directly and reports daily against a defined action plan
How we're different
A reliable partner that won't leave you alone in a crisis situation
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Why it matters to deal with a crisis professionally
One Wrong Move Turns a Manageable Story Into an Unrecoverable One
The Wrong Tone Backfires
Over-apologizing, getting defensive or denying too hard all read as guilt to a watching audience — the wrong tone in the first statement can do more damage than the original story.
- Every public statement cleared against tone and legal exposure before it goes out
- Response strategy matched to what actually happened, not a generic template
A Single-Channel Fix Misses the Spread
A crisis rarely stays on one platform. News coverage, a Reddit thread, review-bombing and an AI-generated summary can all be running at once — missing even one channel leaves an opening for the story to keep spreading.
- One team working search, social, media and AI answers together
- Nothing tracked in isolation, nothing missed in the handoff
Panic Moves Make It Worse
Deleting comments, disabling replies or rushing out a defensive statement can trigger the Streisand effect — the reaction becomes the bigger story than the original incident.
- Every move assessed against how it will read publicly, not just whether it's fast
- Legal and comms sign off before anything goes out, even under pressure
Every Hour of Delay Compounds the Damage
A story that could have been contained in the first few hours gets exponentially harder to control by the time it reaches new audiences — customers, then media, then regulators.
- Response begins the day you reach out, not after onboarding
- 24/7 monitoring means nothing waits until Monday
Who it's for
Built for whoever is on the line when the story breaks
CEO & Founder
Public company · privately held with public exposure
- A direct line to the priority team, not an account rep relaying updates
- One accountable partner for the whole response, not four vendors to manage
- Daily briefings timed to the business, not to a press cycle
“I don't have time to manage a crisis team while I'm managing the crisis. I need someone who runs the response so I can run the company.”
General Counsel
In-house legal · outside counsel coordinating comms
- Public statements reviewed against litigation exposure before they go out
- Coordination with outside counsel built into the response, not bolted on after
- A documented action plan — evidence of a controlled, good-faith response
“Every public word during a crisis can end up in a filing. I need a team that understands that before they draft anything.”
Head of Communications/CCO
Enterprise, large brand, holding
- Infrastructure and a priority team, not another agency to manage
- One dashboard across search, social, media and AI instead of five
- Daily reporting tied to containment progress, not vanity metrics
“By the time I'm in a war room, I don't need another opinion — I need a team that's already moving.”
What we do
From first contact to a contained story
Four stages, run in parallel wherever the situation allows, take an active engagement from first contact to a corrected, contained narrative
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01
Triage & Containment
The priority team assesses scale and source within the first hours — organic backlash vs. a coordinated attack — and moves to stop the spread before it compounds.
02
Counter-narrative & Comms coordination
A response is drafted and cleared alongside your legal and comms functions (if necessary), then deployed across the channels actually driving the story
03
Online Presence Recovery
Search results, review platforms and social channels are worked in parallel to rebuild what the crisis is doing to your visible record. This is also when access to the crisis dashboard goes live.
04
Reporting
& Adaptation
& Adaptation
Transparent updates on what changed, what the team did and what's next — the strategy adjusts as the situation moves, not on a fixed schedule.
The Risk Control Center platfoRm
One window for full anti-crisis management in real-time
Crisis Management runs on the same platform as Control, but switched to its highest gear: critical alerts, a 24/7 crisis dashboard, and Attack Source Detection — a capability shared with only one other program on the site.
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Case Studies
That's how our anti-crisis solution actually works
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RH client result
Fintech
Brand · High-risk sector · Active phase
Before
A reputational spike pushed branded search sharply negative — 35% of page-one results carried negative sentiment, and review ratings slid to 3.4 stars, with no coordinated response in place.
After
35% → 5%
of branded search results carry negative sentiment, contained within roughly 5 hours of activation. Review rating recovered to 4.3.
RH client result
Sudden Information Attack
Brand · Coordinated negative campaign
Before
An unverified story spread across forums and social within hours, with no existing crisis plan to contain the source or correct the record.
After
~5 days
to full containment. 80% of hostile items were pushed off page one, and branded search was restored to its pre-incident state within roughly 3 weeks.
RH client result
Coordinated Negative-Video Campaign
Brand · YouTube · Video-led attack
Before
97 negative videos held YouTube's top-10 results for the brand name, with new uploads outpacing any single-channel response.
After
82%
of YouTube's top-10 results for the brand are now positive, with 67% of the negative videos suppressed out of the top 10.
Market pattern
Starbucks Korea
Consumer · Culturally-insensitive campaign, uncontained
What happened
A “Tank Day” promotion referencing military imagery landed on the anniversary of the 1980 Gwangju massacre. By week 3 the CEO was dismissed; by week 4 the parent company's chairman issued a public apology; by week 5 government ministries began cancelling contracts; by week 6 every store closed nationwide for mandatory history training, with no timeline for a sales recovery.
Mechanic
Each week without a coordinated response escalated the story to a new audience — customers, then the corporate parent, then government stakeholders, then employees. What could have been contained in the first 72 hours instead spent six weeks compounding into a systemic crisis with no single fix.
The Guardian, 16 Jun 2026
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Want cases from your own industry?
Our case library is broken down by sector: fintech, real estate, FMCG, professional services and more. Tell us yours and we'll send the closest matches.
Not Ongoing Monitoring
If the crisis has already passed and you're looking for continuous narrative management, that's the part for Detection Solutions — this page is for the active, unfolding phase
No Guaranteed Removals
We work within the law, including GDPR routes where they apply — no promises to erase content that legally has to stay up
Not a Replacement For In-house Team
We run alongside your legal, comms and executive team — coordinating with them, not standing in for them
No Fixed Timeline
Containment speed depends on the scale and coordination of the attack. We commit to response speed and a defined action plan — not a guaranteed resolution date
What we don't promise
The boundaries of this solution
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WHAT HAPPENS AFTER YOU SUBMIT A REQUEST
End-to-End Anti-Crisis Solution. No Handoffs
Reputation House runs as one solution, not a bundle of subcontractors. The same crisis system that handles containment also coordinates media relations, legal input and search recovery, so nothing falls through the cracks between teams.
If your firm is experiencing a crisis for the first time, that continuity matters — there’s no relearning curve, no new team to brief at 2 a.m.
Short-term crisis work gets an immediate crisis response from hour one, then moves into a stabilize-and-monitor phase once the story is contained – with straightforward support and a referral back to your internal team when it's safe to hand off.
End-to-end anti-crisis solution with a single anti-crisis service tier, not three vendors invoicing separately for the same fire.
What You're Actually Paying For
The investment logic
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You're not buying hours
You're pricing the cost of an uncontained crisis — a stalled deal, a cancelled contract, a board asking why nobody saw it coming. Target lost roughly $12B in market cap when a boycott ran without a coordinated response; KPMG Australia lost two C-suite executives in a single day when a whistleblower crisis wasn't contained early. This is priced against outcomes like those, not a headcount of analysts.
Not agency pricing
Crisis PR agencies bill by the hour or the campaign. This runs as one accountable program across search, social, media, AI and legal-comms coordination at once — a different category of engagement, not a marked-up press retainer.
The price includes the crisis SLA
This retainer covers the AI Presence module specifically — monitoring and correction across ChatGPT, Gemini, Perplexity and AI Overviews. It doesn't include search, reviews or narrative management; those run as their own workstreams, or together under the full-platform Control retainer if you need all of them.
Project + crisis premium, not a retainer
This is the acute, active phase — not a subscription. It's scoped and billed to the crisis in front of you, with a premium reflecting the speed and priority-team access it demands, and it winds down once the situation is contained.
44–45%
of company market value is attributed by executives to CEO reputation alone — the first thing on the line in an uncontained crisis
SOURCE:
Weber Shandwick
Weber Shandwick
−$12B
market cap Target lost as a consumer boycott ran without a coordinated response
SOURCE:
USA Today, 11 Mar 2026
USA Today, 11 Mar 2026
2
C-suite executives KPMG Australia lost in a single day after an inadequately contained whistleblower crisis
SOURCE:
Reuters, 29 May 2026
Reuters, 29 May 2026
−14–15%
Nike's stock fell to a multi-year low after a public admission with no recovery narrative behind it
SOURCE:
Fox Business, 2 Apr 2026
Fox Business, 2 Apr 2026
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FAQ
Straight answers
Assessment, not a public statement. Before anything goes out, we determine whether the activity is organic or coordinated, and how far it's already spread — a wrong first statement is often worse than a slightly delayed right one.
The priority team engages within hours of first contact — protective action can start before a contract is even signed. Full containment timelines vary by scale, from hours for a single-channel spike to weeks for a coordinated, multi-channel attack.
We separate organic complaints from coordinated activity — bot swarms and review-bombing leave detectable patterns in timing, account age and posting volume — then contain the source and scale, not just the visible posts.
We trace where the synthetic or fabricated content originated and how it's spreading, then push accurate, authoritative content into search and AI answers to correct the record.
PR and communications build your reputation in calm periods. Crisis Management defends it under active attack — a priority team, real-time monitoring and containment work, not a press retainer.
No serious crisis team can guarantee an exact outcome or timeline. We commit to response speed, a defined action plan and transparent daily reporting on what moved and what didn't.
Yes. Every engagement runs under NDA from the first contact, with discreet billing and strict confidentiality — including work involving named executives.
Project plus crisis premium, active phase $50–100K+/month, scoped to the severity and duration of the crisis. Full detail is on the pricing page, or a confidential assessment confirms the exact quote.
Request emergency response
Tell us what's happening right now — where it started, how fast it's spreading, and what's already been said publicly. We'll assess severity and mobilize the priority team from there.
Crisis Management runs as a project plus crisis premium, active phase $50–100K+/month, scoped to the crisis at hand.
Free Reputation Audit
Get a confidential consultation and preliminary audit
Your information is confidential and will never be shared