How to Use the Reputation Strategy Finder: A Step-by-Step Guide

You can open the Reputation Strategy Finder here and follow along.

Before You Start: What You'll Need

Nothing to prepare, and no sign-up to reach your result. Just have one thing clear in your head before you begin: the single situation that matters most to you right now. The tool lets you flag more than one later, but the first pass works best when you answer for your hottest issue rather than trying to describe everything at once. If you're deciding on behalf of someone else — a founder, an executive, a client — answer as if you were them.

Step 1: Open the Tool and Press Start

The landing screen says "Request a Tailored Strategy" and tells you it's four questions. Press Start. There's no email wall and no account to create, so you go straight into the questions. A progress bar across the top tracks how far along you are, and every screen has a Back button, so you can change an earlier answer at any point without losing your place.

Step 2: Answer "Who Is This for?"

The first question is "First up, who is this for?" with three choices. Answer it literally. Pick A person if the reputation in question belongs to an individual — an executive, a founder, a public figure. Pick A company if it's a brand or organisation. Pick Not sure / both if the two are tangled together, which is the honest answer for most founders whose own name and whose company rise and fall together.

Step 3: Answer "What Is Going on?"

The second question — "What is going on?" — is the one that shapes your strategy the most. You'll see a list of real situations, and the instruction is to pick the one that's hottest right now if more than one applies.

Step 4: Answer "Where Is It Most Visible?"

The third question — "Where is it most visible?" — lets you tick more than one box. This is where that AI answer you pulled up earlier pays off: if ChatGPT described you with an old title, a wrong fact, or a stale story, tick AI answers, because that's a surface most people forget and most providers don't even check.

Step 5: Answer "How Fast Do You Need This Handled?"

The last question is "How fast do you need this handled?" — and it quietly changes everything you've answered so far. The same situation with a different deadline produces a different strategy, so this answer is worth a moment's thought.

Step 6: Read Your Strategy

The tool now returns your strategy on a single screen, under a "Your Strategy" heading. You'll see a short line naming who it's for, and then your core strategy in a highlighted card, with a plain-language description of what it covers. For example, a person preparing for due diligence lands on:

Below the card you'll see the terms stated up front: confidential, NDA from the first contact, and pricing scoped on a consultation rather than guessed at. Press "Learn more" if you want the detail behind the recommended strategy.

Step 7: Refine It, or Hand It to the Team

If the result fits, you're done — you have a plan you can act on. If it doesn't fit perfectly, scroll to the "Didn't find the right fit?" section. There you can leave your email and, optionally, a note describing anything the four questions didn't capture, then press "Request a Tailored Strategy." That sends your case to the team, who'll refine the recommendation with you.

Optional: Run a Free Risk Check Alongside It

At the bottom of the result you'll find an invitation to run a Risk Check. It's worth doing. Where the Finder maps your situation to a strategy from four answers, a Risk Check scans your actual digital profile and shows you what's really out there across all five elements — search, mentions, AI representation, reviews, and narrative tone — in about three minutes and free of charge.

Frequently Asked Questions