2024 Reputation Rating Research of the Leading Developers in Dubai

We are eager to share the results of our 2024 digital image analysis of the top real estate developers in Dubai. This comprehensive study evaluated 27 companies, ranging from industry giants to rapidly emerging market players.

#2
Volume and significance of media mentions
#3
Website traffic, search visibility, and security
#8
Brand recognition in key global regions
Social media activity and audience engagement
#5
#1
Brand visibility in public channels
#4
Search engine reputation

Each category was scored on a scale of 0 to 10, with a maximum total of 80. The study covered the period from January 1 to December 10, 2024.

#7
Brand visibility on video-sharing platforms
#6
Tone and relevance of customer feedback
The analysis measured each developer’s reputation based on eight key metrics:

57.11

Top performers by overall score:

61.46

57.48

Monitoring public channels
EMAAR Properties achieved a score of 9.4, credited to its high visibility in search results and frequent mentions in market analytics.
Search Engine Reputation Management
Select Group scored 8.6, demonstrating relevant suggestions and minimal negative mentions.
Social media engagement
Reportage Properties, Select Group, and Majid Al Futtaim tied at 8.6 for consistently active content creation and regular posting.
Video content mentions
EMAAR Properties led with 10.0, while DAMAC Properties, Reportage Properties, Select Group, and MERAAS also had strong showings for high-quality video output.
Customer feedback
Ellington Properties scored 5.3, with predominantly positive reviews regarding its services.
International recognition
Nakheel Properties earned a 10.0 for broad brand awareness across the MENA region, Europe, Asia, and North America.
Detailed results can be found in the table below
Media activity
EMAAR Properties earned a perfect 10.0, owing to robust press releases and frequent coverage in the news.
Standouts in individual metrics:
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