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Free Reputation Audit
Get a confidential consultation and preliminary audit
Your information is confidential and will never be shared
Kristina Shinkareva is the CEO of Reputation House, where she leads the development of technologies and systems that enable companies to understand, manage, and control digital risks at scale. She joined the company in 2022 and has driven two major transformations — from agency to product tech company, and from reputation management to digital risk protection. A multiple award-winning entrepreneur, she approaches trust as a system: focusing on how information is formed and amplified across search, AI, media, and review platforms.
Bio
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Digital Risk Protection
Crisis Management
AI Monitoring
Search & SERM
SaaS Products
Global Scale-Up
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By the numbers
4
years at Reputation House
1200+
projects delivered
2×
company transformed
4
international business awards
Experience that shows up in the numbers
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Career timeline
Professional experience
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2026 — present
Chief Executive Officer
Reputation House · Dubai, UAE
Leading global expansion across the U.S., Europe and Asia. Driving the development of digital risk protection solutions. Overseeing product strategies for RiskCheck and Risk Control Center. Scaling the company's remote-first operating model.
2024 — 2026
Chief Operating Officer
Reputation House · Dubai, UAE
Led two global transformations: agency to product tech company; reputation to digital risk protection. Rebuilt operations during a company-wide crisis, introducing scalable processes, communication, and automation. Oversaw launch of multiple SaaS products and a unified digital risk ecosystem. Scaled global delivery to 1,200+ projects across the U.S., MENA, and Europe. Supported rapid growth, increasing revenue from $4.1M to $6.56M in one year. Built and scaled an international team, recognised with multiple business awards.
2022 — 2024
Account Director
Reputation House · Dubai, UAE
Managed 20+ client projects across multiple markets and 3 client service departments. Built client workflows and internal processes from scratch. Implemented operational standards and delivery frameworks.
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Awards
Awards & Recognition
Female Executive of the Year
Stevie Awards for Women in Business
2024
Gazet International Annual Awards
Leadership Achievement
2025
Women-Led Tech Scale-Up of the Year
Stevie Awards — 22nd Annual
2024
Women's Tabloid Awards
Emerging Woman COO
2025
Publications & Media
in the media
Articles by Kristina
From the blog
"Most companies discover reputation risk after it’s already visible. Our job is to make sure they never get to that point — because by then, the cost is financial, not just reputational."
— Kristina Shinkareva, CEO · Reputation House
Free Reputation Audit
Get a confidential consultation and preliminary audit
Your information is confidential and will never be shared