Free Reputation Audit
Get a confidential consultation and preliminary audit
Your information is confidential and will never be shared
Free Reputation Audit
Get a confidential consultation and preliminary audit
Your information is confidential and will never be shared
Free Tool Exposure Scan
Reputation Exposure Scan:
Detect Hidden Vulnerabilities Before They Go Public
Identify where your brand is exposed — across search, AI platforms, media, reviews, compliance databases, and crisis readiness. Built on WTW, Aon, and EY frameworks. Six surfaces. Twenty signals. One score. Surface 1 of 6 · Search & Digital Presence Search visibility check What does someone find when they search your brand?
Does negative content — articles, complaints, court records — appear on page 1 of Google for your brand name?
How much of your first-page Google results do you control — your site, LinkedIn, official profiles?
Have you checked your brand's autocomplete suggestions and related searches recently?
Surface 2 of 6 · AI Platform Visibility AI narrative audit What do ChatGPT, Gemini, and Perplexity say about your brand?
When you ask ChatGPT or Gemini about your brand, what do you get?
Have you ever conducted an AI influence audit to assess how AI platforms describe your brand?
Do you have verified, authoritative content — Wikipedia, major media profiles, official bios — that AI systems can reference?
Surface 3 of 6 · Media & Social Sentiment Sentiment & velocity check What is the tone and trajectory of coverage around your brand?
What was the overall tone of media coverage about your brand in the last 90 days?
Has your brand been involved in any public controversy, crisis, or negative press in the last 12 months?
How quickly does your team typically respond to negative mentions on social media?
Surface 4 of 6 · Reviews & Customer Trust Review health assessment What do customers say about you in public, and what is the trend?
What is your current average rating across Google, Trustpilot, and industry review platforms?
Is your review rating trending upward, downward, or stable over the last 6 months?
What percentage of negative reviews does your team respond to?
Surface 5 of 6 · Compliance & Regulatory Exposure Compliance database scan How do World-Check, LexisNexis, and legal records describe you?
Has your company or leadership appeared in compliance databases (World-Check, LexisNexis, Dow Jones) or been flagged in regulatory searches?
Are there any lawsuit mentions, court records, or legal proceedings associated with your brand that appear online?
Has your organization undergone KYC/AML screening for a banking or investment relationship in the last 12 months?
Surface 6 of 6 · Crisis Readiness Operational resilience check How mature is your crisis response process?
Does your organization have a documented crisis response protocol for reputation incidents?
Has your brand experienced a significant reputation crisis in the last 24 months?
Do you have 24/7 monitoring that would alert you to a reputational signal within hours of it appearing?
How would you describe your organization's overall reputation risk management maturity?
Overall, how confident are you in your brand's current digital reputation health?
Live Exposure Map
Awaiting signals...
Current Exposure Index
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Answer signals to begin analysis Search –
AI Platforms –
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Scan log
▶ Scanning Search surface...
· AI Platforms — pending
· Media & Social — pending
· Reviews — pending
· Compliance — pending
· Crisis Readiness — pending
Reputation Exposure Report Overall Risk: Moderate
Calculating...
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AI Platforms–
Media & Social–
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What if you improve these areas?
Get a Full Exposure Audit → 3 vulnerabilities require attention How the Reputation Exposure Scan Works
The scan uses a weighted composite model across six exposure surfaces. Each surface contains 3–5 signals mapped to real vulnerability indicators from WTW's Global Reputation Risk Readiness Survey 2024/25 (500 senior executives), Aon's Global Risk Report 2025, and EY's Integrity Agenda framework. Your responses are scored per surface, then combined into a single 0–100 Exposure Index — where 0 means minimal detected risk and 100 means critical exposure across all surfaces. The live map on the right updates after every signal you input. A brand with no active monitoring, no crisis protocol, and uncontrolled search results typically scores 55–75. A brand with active management across all surfaces typically scores below 25. 01 Six surfaces, individually scored Search presence, AI platform visibility, media and social sentiment, reviews, compliance exposure, and crisis readiness are each scored independently — so you see exactly which surface is driving your exposure index.
02 Weighted by real-world impact Search, AI, and media carry higher weights (20 pts each) because they are the surfaces that most directly shape decisions made about your brand. Reviews and compliance carry 15 pts; crisis readiness carries 10 pts as a multiplier across all other surfaces.
03 Live map, not a final score The exposure map updates in real time as you answer — you see each surface light up as signals are processed. The scan is directionally accurate based on your inputs. For a data-driven result from actual monitoring, run a full Exposure Audit — it scans what the internet actually says about you.
04 Result tied to action Each score range maps to a specific recommended action — from maintaining current monitoring cadence (below 20) to initiating immediate coordinated crisis response (above 80). The What-If simulator shows exactly how much each improvement would move your score.
What the Exposure Scan Measures
The scan covers six digital surfaces where brand perception forms — search, AI, media and social, reviews, compliance databases, and crisis infrastructure. These are the same surfaces covered by Reputation House's Risk Control Center in its real-time monitoring platform. Surface 1 · 20 pts Search & Digital Presence What appears on page 1 of Google when someone searches your brand. Negative articles, court records, forum complaints, and uncontrolled results create the highest-visibility risk — the first thing any investor, partner, or journalist sees. Source: RepuScore Search Visibility + Content Control model
Surface 2 · 20 pts AI Platform Visibility How ChatGPT, Gemini, Perplexity, and Claude describe your brand when asked. With Gartner projecting a 25% drop in traditional search volume by 2026 as AI answers take share, outdated or absent AI descriptions are a structural blind spot no brand can afford. Source: Gartner 2024 · Reputation House AI Influence Audit methodology
Surface 3 · 20 pts Media & Social Sentiment Tonal analysis of media coverage and social conversations over the last 90 days. Includes velocity signals — whether negative mentions are growing, stable, or declining. A crisis resolved 12 months ago leaves a different risk profile than ongoing negative coverage. Source: Reputation Index Score methodology · WTW survey data
Surface 4 · 15 pts Reviews & Customer Trust Aggregate review rating across Google, Trustpilot, and industry platforms, plus trend direction and response rate to negative reviews. 87% of customers reconsider purchases after encountering negative content — review patterns are a leading indicator of purchase intent erosion. Source: ReputationX research · Reputation.com Reputation Score model
Surface 5 · 15 pts Compliance & Regulatory Exposure Presence in World-Check, LexisNexis, Dow Jones Risk & Compliance. Regulatory actions, sanctions mentions, court records, and adverse media in compliance databases. Named the #1 reputational risk by 64–77% of global executives in the WTW 2024/25 survey. Source: WTW Global Reputation Risk Readiness Survey 2024/25
Surface 6 · 10 pts Crisis Readiness Whether a documented response protocol exists, monitoring is active 24/7, and whether the organization has experienced a crisis in the last 24 months. Brands without a formal crisis plan amplify risk across all other surfaces — readiness is a multiplier, not a standalone factor. Source: WTW: 86% of firms now have formal reputation risk processes linked to board KPIs
Frequently Asked Questions
What is a reputation risk score?
A reputation risk score is a quantified measure of how exposed a brand, company, or individual is to reputational damage across the digital surfaces where perception forms — search results, AI platforms, media, reviews, and compliance databases. Unlike sentiment tracking, a risk score identifies structural vulnerability: where damage could form, how fast it could escalate, and whether defenses are in place. Enterprise frameworks from WTW, Aon, and EY now recommend quantified reputation risk measurement at the board level. How accurate is this exposure scan?
The scan is directionally accurate — it reliably identifies which surfaces carry risk and what the relative exposure level is. Its precision depends on the honesty and completeness of your inputs. For higher-stakes decisions such as M&A due diligence, pre-IPO review, or regulatory clearance, a structured audit by a reputation risk firm — which cross-references actual data from monitoring systems across all surfaces — will produce a more precise result than self-reporting alone. What is a good exposure score?
On this 0–100 scale where higher means higher exposure, a score below 20 indicates controlled, low-exposure status. Scores between 20–39 indicate moderate risk with addressable gaps. Above 40 indicates elevated exposure where active management is required. The average brand with no active monitoring sits between 40–60, with most risk concentrated in AI surface coverage and crisis readiness. How do I check my online reputation risk without a scan tool?
The fastest way to check your online reputation risk is to assess four surfaces: search (what appears when someone googles your brand), AI (how ChatGPT, Gemini, and Perplexity describe you), media and social (sentiment and velocity of recent coverage), and reviews (aggregate rating and trend). Reputation House's full Exposure Audit scans all surfaces simultaneously and returns a structured report based on actual monitoring data — not self-assessment. What is a reputation risk management tool?
A reputation risk management tool is software or a service that detects, monitors, and responds to reputation risks before they cause measurable business damage. Tools range from free alert services with shallow coverage to enterprise integrated detection platforms that cover all digital surfaces with analyst interpretation. The Reputation House Risk Control Center covers all six surfaces in real time with interpreted risk signals. Why does the AI surface matter for reputation risk?
AI assistants like ChatGPT, Gemini, and Perplexity are increasingly how people form first impressions about brands, companies, and executives. Gartner projects traditional search volume will drop 25% by 2026 as AI answers take share. A brand that appears inaccurately or not at all in AI responses has a structural blind spot that grows with AI adoption. The AI influence audit tracks and corrects how assistants describe a brand as their sources change. How is reputation risk measured at the enterprise level?
Enterprise reputation risk measurement follows frameworks including ISO 31000, COSO ERM, and the WTW Reputation Risk Readiness methodology. The standard approach scores risk across probability, impact, velocity, and contagion dimensions — then applies weighting by business exposure profile. 86% of global enterprises now have formal reputation risk processes, with 22% linking them directly to board KPIs, according to the WTW 2024/25 survey of 500 global senior executives.