What is Brand Insight / Information Field Analysis at RH?

It is a one-off research project that maps everything currently shaping how customers, investors and partners see a company — search, media, social, reviews and AI answers — into a single evidence-based picture, written up by analysts as a report built around a specific upcoming decision.

Is this a one-off report or an ongoing subscription?

It is a one-off project, or periodic by request. It is scoped and billed once, not monthly. Continuous coverage after the snapshot is a separate Detection retainer.

How is this different from RH Detection (ongoing monitoring)?

RH Detection is a live, ongoing monitoring programme across five modules. This is a snapshot at one point in time, read and interpreted by analysts, aimed at informing one decision rather than watching the field continuously.

What's included in the report?

A full-field data pull across search, media, social, reviews and AI answers; narrative and risk analysis with specific risks named; competitor and category benchmarking; and an analyst-written report delivered with a working readout session.

How long does it take to deliver?

Timelines are set at the scoping call and depend on the number of markets, languages and channels in scope, as well as the deadline the decision has to fit.

Does this include AI assistants like ChatGPT and Gemini?

Yes. AI answers are one of the five fields covered, alongside search, media, social and reviews, so the report shows what generative assistants are currently saying about the brand.

Is this confidential?

Yes. An NDA is signed from the first contact, on every engagement without exception.

How is pricing structured?

It is a single project fee scoped to the field, languages and depth the report needs, confirmed at the scoping call rather than published as a price list.

Brand Insight: a full map of your information field — built on market research

We map everything currently shaping how customers, investors and partners see you — search, media, social, reviews and AI answers — into one evidence-based picture. Specific risks are named and tied to the decision ahead, delivered as a report built for the moment before a raise, a deal or a major move — not a hunch, not a slide someone put together from memory. Call it market research for your reputation: evidence pulled from the market itself, not assumptions about it.

Request a confidential audit

NDA from the first contact — every engagement, without exception

RH Detection · Brand Insight / Information Field Analysis

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Full-field snapshot

Search, media, social, reviews and AI answers, mapped at one point in time, the same ground a market research team would cover before a launch

Narrative analysis

The story your field is actually telling right now, not the one you assume, built the way qualitative research is built: read, not guessed

Named risk flags

Specific risks tied to the decision ahead, not a generic score, the kind of detail a market insights team would flag before a board meeting

Competitor & category benchmark

How your field compares to the peers that matter, the same lens a market research firm would use on a competitor set

Analyst-written report

A document built to hand to a board, investor or partner

What Brand Insight covers

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What problems we help to resolve

Signs your brand requires a Brand Insight audit for your market

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A big decision, no current picture

A raise, a deal or a major campaign is coming up, and nobody has looked at the whole information field recently — if ever.

Opinions, not evidence

Your team has a view on how the company is perceived — but it's impressions and old anecdotes, not anything gathered and read systematically. That's the opposite of how a market research process works.

Others already have a view

Investors, partners and buyers are already forming an opinion of you from what they find — one you haven't seen yourself yet.

A hidden risk, unmapped

There could be a risk sitting in search, media or AI answers that nobody's found — and you're about to commit to something before checking. That's the risk a market research pass is built to catch early.

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What's included

One report for full brand transparency

Search, media, social, reviews and AI answers each tell a different piece of the story. Read separately — or not read at all — the picture stays impressions, not evidence. This project pulls all five into one field, read by analysts, and written up as a single report built around the decision you're about to make. It's run like market research for reputation, not a PR clippings service.

A full map of your information field: what shapes how customers and investors see you, and where the hidden risk is. Decisions on evidence, not guesswork.

Brand Insight / Information Field Analysis (RH Detection) — this page's program

Full-field data pull

Search, media, social, reviews and AI answers, gathered across the period that matters for your decision — not one channel standing in for the whole picture. That's the same raw-data stage a market research project would call fieldwork.

Narrative & risk analysis

What story the field is actually telling, and the specific points where it doesn't match reality — named, not scored in the abstract. This is the research partner role most in-house teams don't have time to fill.

Competitor & category benchmark

How your field compares to the peers your board or investors will actually compare you to — not a generic industry average. We treat it as market intelligence on your category, not a one-line comparison.

Analyst-written report & readout

A document built to hand to a board, investor or partner, plus a working session to walk through what it means — not a raw data export. The people writing it come out of research and market intelligence backgrounds, not a generic content team.

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One report for full brand transparency

Reputation opinions inside a company are usually impressions, not evidence. This project means analysts gather and read the field once, properly, and hand you a report you can act on — not a dashboard you have to interpret yourself. It plays out closer to custom research commissioned for one specific decision than an off-the-shelf report.

Sample report

The kind of findings a report like this surfaces

Not a single sentiment score. Each field gets read separately, then cross-checked against the others — so a number turns into an answer to a specific question.

What's actually driving reach

Splits organic mentions and word-of-mouth from paid promotion, so a headline reach number stops being one blended figure and becomes evidence of what's really working.

Where sentiment is actually slipping

Tracks the sentiment index by month and by product or business line, so a quarter-over-quarter dip traces back to a specific platform or SKU — not left as one average number.

Corporate signals hiding in consumer noise

Separates corporate and crisis-adjacent mentions from ordinary consumer chatter — including moments that went unanswered publicly, and the reach they picked up as a result. That's consumer insight most sentiment tools flatten into a single score.

Where you stand on the talent field

Benchmarks employer-brand visibility and sentiment against named competitors in your category — a blind spot most reputation reporting skips entirely. It's the same market you're competing in for talent, not just customers.

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Brand Insight report example

What a quarter's read looks like on the page

Every metric is read as a trend, not a snapshot — the patterns below illustrate the kind of dynamic a report surfaces, not a real client's data.

Mentions

Volume and its composition, tracked period over period — not a single count.

Reach

The organic-vs-paid split behind the number, followed quarter over quarter.

Engagement

Read relative to volume, so a spike in mentions can't hide a drop in real interest.

Sentiment index

The trend line across months and product lines, not one score for the quarter.

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Organic reach can do the heavy lifting

Insight 1

Unbranded, word-of-mouth mentions can produce most of a quarter's reach with zero media spend — a growth driver a paid-media report would never surface.

Promo volume and promo quality move separately

Insight 2

Mass discount codes can drive most of the growth in mentions, while a handful of niche organic placements deliver disproportionately higher engagement per mention.

A sentiment dip usually has a source

Insight 3

An index declining quarter over quarter traces back to specific product lines or a single marketplace — rarely a category-wide problem.

Silence after an incident shows up in the data

Insight 4

A product-quality story that resurfaces in the media with no public comment reliably turns corporate-mention sentiment negative.

Employer brand can be clean and still invisible

Insight 5

Sentiment on hiring-related mentions can be strongly positive while volume trails named competitors by a wide margin — a structural gap, not a one-quarter dip. It shows up the same way in employer-brand research across most markets we've reviewed.

Sample insights you'd pull from a report like this

How we're different

Not a slide deck.
A read, with someone accountable for it.

Research and PR agencies deliver a single-channel report. An internal team delivers impressions. This project gives you an evidence-based read across the whole field, from analysts accountable for the specific risks they name. Most research firms stop at the report; this one stays accountable for what it found.

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A

Research / PR agencies

media & sentiment reports

Internal team's best guess

impressions, no system

Brand Insight
(RH Detection)

What it does

Compiles media clippings and a sentiment score

Pulls together what people remember and a few Google searches

Maps search, media, social, reviews and AI answers into one evidence-based picture

Who interprets it

You do — no risk framing tied to your decision

Whoever was asked to “look into it”

Analysts trained to flag risk tied to the specific decision ahead

Coverage

Usually media and PR clippings only

Whatever channels someone remembers to check

Full field, benchmarked against the category peers that matter

Pricing model

Report fee, scoped to a generic template

Internal time, no dedicated deliverable

One project fee, scoped to your field and the decision ahead

Accountability

No one owns the risk call, just the summary

No system — depends on who was asked and what they found

Analysts are accountable for the specific risks named in the report

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Who it's for

Built for the moment before you commit

Founder & CEO, pre-raise

Pre-IPO · pre-funding round

A field picture ready before investors form their own, not after

Narrative gaps named specifically, while they're still cheap to close

A report you can walk a board or lead investor through directly

“Investors check our profile before they even answer the email. I want to know what they saw.”

CFO & Board Member

Before M&A · a major disclosure

A read on the field before due diligence starts finding it for you

Named risks tied to the specific deal or disclosure ahead, not a generic scan

Evidence for the board, not one executive's read of the room

“By the time we reach the Letter of Intent, the narrative is already set — I need to see it before we're that far in.”

CMO & Head of Brand

Before a major campaign or repositioning

A read on the field the campaign is about to land in, not just the brief

Category and competitor context before creative goes out, not after it lands wrong

A shared document the whole launch team can work from

“I don't want to launch into a field we haven't actually looked at first.”

What we do

From scoping call to a finished report

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01

Scoping call

What decision this needs to inform — a raise, a deal, a campaign, a disclosure — and the timeline it has to fit.

02

Full-field data pull

Search, media, social, reviews and AI answers, gathered across the scoped period — the raw material for the analysis, not the deliverable itself. It's comparable in scope to a full market research data pull, just aimed at reputation instead of demand.

03

Analyst synthesis

Narrative themes, named risks, and competitor and category benchmarking — read and written up, not left as a data export. We've built the same delivery model into other research reports we run for these teams throughout the year.

04

Delivery & readout

The written report, plus a working session to walk through what it means for the decision ahead — not a document left for you to interpret alone. It's delivered the way a research partner would hand off findings, not the way a vendor closes a ticket.

Case Studies

What an evidence-based picture looks like

RH client result

Public Figure, Sports

CIS/MENA · periodic field audits

Before

A public figure with an active narrative and no periodic read on the field — the team was making calls on impressions, with no evidence-based snapshot to check them against.

After

96% KPI

of the negative-reduction target hit, anchored by recurring search and video field audits — unique negative pages in the primary search engine fell from 16 to 6, with each audit giving the team a current, evidence-based picture to plan the next move against.

Reputation House client engagement, 2025–2026. Anonymized at the client's request. The periodic-audit component of a broader engagement, shown here as the closest available match — not a one-off pre-strategy report exactly as this page describes.

See full case study

Market pattern

Retail

What happened

Saks exited a major bankruptcy restructuring and had to publicly acknowledge it needed to rebuild trust with the brand partners its business depends on — without ever having systematically mapped where that trust actually stood.

Mechanic

Exiting a major restructuring without an evidence-based picture of your information field means guessing where you stand with the audience whose trust determines your next move — exactly the gap a field analysis is built to close before you have to find out in public.

Vogue, 9 Apr 2026

Said plainly, upfront

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What you're actually paying for

The investment logic

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You're not pricing hours

You're pricing the cost of walking into a decision blind — a derailed deal, a board losing confidence, a risk that surfaces publicly instead of privately. The numbers below are what that costs in practice. This is priced against that, not against a headcount of analysts. Most companies already fund market research for demand; this funds market research for exposure.

We don't price like a research agency

A PR or research agency sells a media-clippings report. This gets you analysts trained to name risk tied to your specific decision — interpretation and accountability are part of the fee, not an upsell. A market research firm prices the data pull; we price the judgment on top of it. This isn't run out of a traditional market research agency, and it isn't priced like the market research companies that sell demand studies.

The fee includes the full deliverable, not a slice of it

The full-field data pull across search, media, social, reviews and AI answers, the narrative and risk analysis, competitor and category benchmarking, the written report, and a readout session to walk through what it means — not a raw export you have to interpret yourself. The output blends quantitative research with consumer research and product research, delivered as one of our market research reports rather than a stack of research and consulting decks.

It's a project, not a retainer

This answers one moment — a raise, a deal, a campaign, a disclosure — not an ongoing question. Scoped and billed once, not monthly. Need the field watched on an ongoing basis after? That's a separate Detection retainer, not part of this fee. Whatever your research needs — a light qualitative market research pass or full service market research across every channel — the research experts running it are the same team behind our market research solutions and global market research work elsewhere in the business. It also covers market research services most in-house teams can't run themselves, mapped against a genuinely competitive set.

Want the project fee for your scope?
See how pricing works across RH products

See Pricing

Not just logic — the numbers

Deal at risk

The board stripped the CEO's powers over governance concerns, putting live M&A talks in doubt (Monte dei Paschi)

SOURCE:
Reuters, 25 Mar 2026

$4.5B

Wiped out in one session after a single report — a risk that existed in the field before it broke (Supermicro)

SOURCE:
Reuters, 20 Mar 2026

$1.6B

In potential write-downs as an accounting scandal widened and leadership departed (Nidec)

SOURCE:
Reuters, 3 Mar 2026

£476M

In customer losses preceded a CEO replacement amid a management scandal (NS&I)

SOURCE:
Bloomberg, 26 Mar 2026

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Get the Full Picture of Your Brand

Tell us what decision this needs to inform — a raise, a deal, a campaign, a disclosure — and the timeline it has to fit. We'll scope the field, the languages and the depth the report needs.

Brand Insight / Information Field Analysis (RH Detection) is a project fee, scoped to your field and timeline — confirmed at the scoping call, not published on this page. Full-service market research typically prices per channel; this is priced per decision instead.

Request a confidential audit

See how pricing works