NDA from the first contact — every engagement, without exception

AI Reputation Monitoring: Know What ChatGPT and Gemini Are Telling Your Customers About You

We track what generative AI tools — ChatGPT, Gemini, Perplexity and Google’s AI Overviews — say about your company — every prompt that matters to a deal, a hire or an investment decision, scored and flagged the moment an answer turns wrong, outdated or negative — so you know before a customer, investor or journalist does — call it AI reputation management for the one channel nobody’s watching yet.

AI monitoring

Covered across

What AI monitoring covers

AI answer tracking — ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews

Risk scoring & alerts — every tracked prompt scored, with a flag the moment an answer turns wrong or negative

Inaccuracy & hallucination detection — wrong claims about your company, caught before they reach a customer or the press

Dedicated AI-monitoring analyst — tracking model updates and re-checking every answer, not a one-time report

Key facts

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Reputation House (RH) tracks what ChatGPT, Gemini, Perplexity and Google’s AI Overviews say about a company — continuously, not as a one-time check.

Every tracked prompt is scored, with an alert the moment an answer turns wrong, outdated or negative.

This is a Detection-side retainer, $ 5−25K/month — it monitors and scores; it does not correct the sources an AI model draws from.

Signs your brand requires AI reputation monitoring

What problems we help to resolve

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The Sign

ChatGPT gets asked about you, and nobody at your company sees the answer. A customer, investor or candidate asks an AI-powered assistant about your company — the answer could be accurate, outdated or unflattering, and right now you have no way of knowing which.

Why it matters

AI answers are becoming the first impression. For a growing share of buyers, investors and candidates, that answer is the only account of your company they see before they decide. It carries your brand's voice whether you wrote a word of it or not — shaping brand reputation before you know it happened.

The Sign

No one owns this yet. SEO owns Google. PR owns the media. Marketing owns the campaigns. Nobody’s job description says "watch what ChatGPT says about us" — so it sits unmanaged in the gap between teams.

Why it matters

The model recommends — someone has to know what it’s recommending. Ask an AI assistant to compare vendors, employers or investment targets and it picks a shortlist. Nobody’s watching whether your company makes that shortlist, or why it doesn’t.

The Sign

You’d find out from a customer, a journalist or a screenshot — not from your own team. Nobody is systematically checking what ChatGPT, Gemini or Perplexity say about you until someone outside the company mentions it.

Why it matters

By the time it’s visible to you, it’s already been visible to everyone it’s going to reach. Early warning only works if someone's actually watching, continuously — not reacting after the fact.

The Sign

Nobody’s checked since the last model update. An answer that was fine last quarter can be wrong today, and nothing tells you unless you’re tracking it continuously.

Why it matters

It doesn’t wait for you to catch up. ChatGPT, Gemini and Perplexity retrain and re-index on their own schedules — so watching this has to be continuous, not a one-time check that ages out with the next release.

The Sign

Manual spot-checks catch a fraction of what’s actually being asked. Someone on the team occasionally types a question into ChatGPT — that’s not coverage, it’s a sample of one, on one platform, whenever someone remembers.

Why it matters

Coverage has to mean every platform, every day. ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews don’t answer the same way about the same company — missing one means missing exactly where the risk actually is.

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Who it's for

Built for the person who needs to know before anyone else does

CEO & Founder

Public company · private business with public presence

What AI assistants tell investors and partners, tracked continuously

An alert the moment an answer turns wrong or negative, not a monthly report

Coverage tied to the moments that matter — a raise, a deal, a hire

"The term sheet didn’t come. Their analyst had asked ChatGPT — and nobody told me what it said."

In-House Reputation Manager

Online Reputation Manager (ORM)

Visibility into the gap between what SEO covers and what PR covers

A dedicated analyst triaging AI-answer risk in parallel, not another dashboard login

Clear alerts on exactly which prompts and platforms are scoring worst

"I finally have a system that tells me the moment ChatGPT says something off — instead of finding out by accident."

Head of Communications / PR

Enterprise · large brand, holding

The current AI-generated narrative benchmarked across every major platform

Early warning before a wrong AI answer becomes the story itself

Reporting a legal or comms team can act on immediately, not a raw data dump

"I don’t want to find out what Gemini says about us from a journalist’s screenshot."

What's included

What continuous AI reputation monitoring actually covers

AI-listening tools can show you a raw feed of what people ask AI about your brand. That’s a log, not a system. It doesn’t tell you which of those answers actually matters, or how urgent it is — monitoring without scoring and triage just gives you a longer feed nobody reads.

We don’t just log what AI says about you. We tell you the moment it matters.

AI monitoring — this page's program

Tracking

Continuous tracking of how ChatGPT, Gemini, Perplexity and Google's AI Overviews describe your company — across the specific questions that come up before a deal, a hire or an investment decision.

Alerting & triage

Every tracked answer scored for relevance, volume and negativity, with an analyst flagging what actually needs attention — not just a raw feed of AI outputs to sift through yourself.

Single-module retainer, not the full platform

AI monitoring runs on the AI Presence module of the RH Control Center — the same module already watching AI answers for RH's existing Detection and Control clients.

This retainer watches and scores; it doesn't correct the sources behind a wrong answer.

If an answer needs active correction, that's a separate workstream — AI Influence Services — or the full Strategic Information-Field Management retainer if search results and narrative need the same treatment.

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AI-listening tools

prompt & mention monitoring

Manual spot-checks

someone asks ChatGPT occasionally

AI Monitoring

What it does

Logs prompts and mentions, no triage

Ad hoc, whoever remembers to check, on whichever platform

Tracks, scores and triages every relevant prompt, and flags what actually needs attention

Who acts on it

You do — a dashboard, not an analyst

Whoever happened to check that week

A dedicated AI-monitoring analyst, reading every result

Coverage

Mentions and sentiment on AI platforms

Whatever prompt someone thought to try

Every tracked prompt, scored and benchmarked platform by platform

Pricing model

SaaS seat licence

Free, and worth exactly what it costs

One retainer, scoped to the AI module specifically

Analytical foundation

Automated prompt monitoring, no risk interpretation

One person’s judgment, applied inconsistently

Module data, a dedicated analyst, and RH Research Center studies across 2M+ mentions and 39 global brands

How we're different

Not just listening. Actually triaged.

The difference isn’t the data — it’s three things running together: a live module (AI Presence, inside the Risk Control Center), a dedicated analyst reading it daily, and a proprietary research base behind every risk call. Most alternatives — reputation management software with an AI feed bolted on — give you the data and stop there.

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What we do

From first contact to a working system

01

Diagnostics

We map how ChatGPT, Gemini, Perplexity and Google’s AI Overviews currently answer the questions that matter about your company — and set the baseline score for each.

02

Strategy
& prompt set

A scoped list of the prompts and platforms that actually matter for your business, with alert thresholds for each — priced to what needs watching, not a generic template.

03

Launch
& Module access

Tracking goes live across every scoped platform and prompt, with alerts firing the moment a score moves. This is also when your login to the AI Presence module goes live.

04

Continuous
operation

Every model update gets checked against the baseline. The account analyst flags drift and, where it warrants action, hands off a concrete escalation brief — visible in the module any time.

Inside the AI Presence Module

What you get access to from day one

This is the same module your account analyst works from — the exact prompts tracked, the exact platform-by-platform scoring, the exact sources behind each answer. Nothing about your AI presence stays behind an agency’s closed door.

AI Presence Module · 01/04

Tracked prompts

General brand questions and reputation-specific prompts — the exact phrasing a prospect, journalist or investor would actually type — each scored on relevance, volume and how clean of negativity the answer came back.

AI Presence Module · 02/04

Platform-by-platform scoring

ChatGPT, Claude, Gemini, Grok and Perplexity don’t answer the same way — the breakdown shows exactly where the weakest answer is coming from, so correction work starts on the platform that needs it most.

AI Presence Module · 03/04

Source attribution

Which pages each AI model cites to build its answer — this is the actual correction target list, not a guess. Fix the source, and the answer follows.

AI Presence Module · 04/04

Worst-performing prompts

The specific questions scoring lowest right now, ranked — so the team knows exactly where correction work starts, instead of guessing.

Part of a bigger platform

AI Presence is one module inside the Risk Control Center

This retainer runs on the AI Presence module specifically, watch-only, inside Reputation House’s broader reputation management platform. The same platform also covers search, social listening, reviews and more — available as their own single-workstream retainers, or together under Strategic Information-Field Management, the full-platform program. If the AI answer itself needs active correction, not just visibility, that’s a separate workstream: AI Influence Services.

Overview & RPN Score

Social Listening

Search Results

Review Platforms

AI Representation

Risk Signals & Alerts

Action Plan

Reports Archive

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AI Monitoring
(RH Detection)

this page — watches and scores AI

AI Influence Solution
(RH Control)

watches and corrects AI

Strategic Information-Field Management

watches and corrects everything

What it does

Tracks and scores what ChatGPT, Gemini, Perplexity and AI Overviews say, and flags what needs attention

Monitors and actively corrects what those same platforms say, at the source

Monitors and corrects search, reviews, narrative and AI answers together, under one retainer

AI coverage

AI Presence module, full tracking and scoring — the whole point of this retainer

Same module, plus active source correction

Same AI correction as AI Influence Services, bundled with every other channel

Beyond AI

Nothing else is in scope — this is AI-only monitoring

AI module only — search results, reviews and narrative stay exactly as they are

Search, reviews and narrative are actively managed too, not just watched

Who's on it

A dedicated AI-monitoring analyst, scoring and triaging every tracked prompt

A dedicated AI-focused team, correcting sources on an ongoing basis

The full account team across every workstream, AI team included

Pricing

$5–25K/month retainer

$ 10−50K/month retainer, by region

Right fit when

You don’t yet know what AI is saying about you, and need eyes on it

You already know AI specifically is getting it wrong, and need it fixed

You want the whole field under one retainer instead of managing it workstream by workstream

Right fit when

See AI Monitoring

See Full Solution

See Full Solution Page

Which RH product fits you

AI Monitoring, AI Influence, or full reputation management — the choice is yours

Three different RH products, each with its own scope, its own team and its own beneficiaries. Pick the one that matches what you actually need managed right now.

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AI Presence Module

The Platform Layer

Reputation House

the team on top of it

What it gives you

Live tracking of how ChatGPT, Gemini, Perplexity and AI Overviews answer, updated as models refresh

Scoring, triage and a risk call on what actually needs escalation — not just a moving number

Who's watching it

You, whenever you log in

A dedicated AI-monitoring analyst, checking every model update — whether you log in or not

When something changes

The tracked score moves in the dashboard

The analyst traces which prompt or platform moved, and tells you whether it’s noise or something to act on

What backs the judgment calls

Real-time data from your own tracked prompts

That data, read against RH Research Center studies across 2M+ mentions and 39 global brands — not this account’s history alone

End-to-end solution

Platform & Expert team support

The AI Presence module gives you the data, always on. The account analyst gives you what to do with it — scoring every tracked prompt, flagging what’s moved, and handing off a concrete escalation brief the moment something crosses the threshold for action.

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Why This Can't Wait

The cost of not watching is already public

Stanford HAI researchers found that leading large language models (LLMs) hallucinate on core legal questions at least 75% of the time (Stanford HAI, 2024) — this isn't a theoretical risk, it's a measured rate. AI monitoring is a young category because tracking what these models say about a company is a new problem, not because the risk is unproven. The pattern below is what happens when nobody's watching, and it will only get more common as more of what people read about a company comes from an AI answer instead of a search result. The NIST AI Risk Management Framework now treats exactly this class of exposure as a governance requirement, not an edge case.

Market pattern

Legal · Wall Street

What happened

AI-generated hallucinations — fabricated citations no lawyer had checked — made it into a federal court filing submitted by one of the most prestigious law firms on Wall Street.

Mechanic

The error itself was fixable in minutes — if anyone had been watching for it. Nobody was tracking what AI systems were generating in relation to the firm until Guardian coverage made it a permanent, indexed part of the firm’s digital footprint — discoverable by the exact AI models and search engines the next client’s due-diligence team will use. Public knowledge doesn’t get quietly corrected.

The Guardian, 22 Apr 2026

All case studies

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Want to see how this would work for your industry?

We’re onboarding a small number of AI Influence Solution clients while the category is still being defined. Tell us your industry and we’ll walk through what monitoring and correction would look like for your specific AI exposure.

This isn't correction

This retainer tracks and alerts — it doesn’t fix the sources an AI model draws from. If an answer needs active correction, that’s AI Influence Services, a separate workstream.

No fixed timeline

We can't guarantee when a platform re-indexes or how often a score is retested — ChatGPT, Gemini, Perplexity and Copilot each retrain differently. We report that honestly instead of promising a fixed refresh date.

We don't replace your team

We don't replace your in-house PR, SEO or communications team — we give them visibility into a channel nobody currently owns.

Not the whole platform

This covers the AI module specifically — see “Which RH product fits you” above for how it compares to AI Influence Services and the full Control retainer.

What we don't promise

The boundaries of this solution

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What You're Actually Paying For

The investment logic

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You're not pricing hours

You’re pricing what a blind spot costs — a deal that stalls because an analyst asked ChatGPT first and got an answer nobody caught in time, a candidate who reads a hallucinated claim and never applies, a due-diligence team that quotes an AI Overview instead of your own site. This is priced against that blind spot, not against a headcount of analysts. It’s reputation management for the one channel nobody’s pricing correctly yet.

We don't price like a listening tool

This isn't a SaaS seat licence with a dashboard you have to interpret yourself. Tracking what AI models actually say, and scoring it for risk, means a dedicated analyst reads every result — the same discipline RH's Detection and Control clients already rely on for every other channel.

The price includes the AI Presence module

This retainer covers the AI Presence module specifically — tracking and scoring across ChatGPT, Gemini, Perplexity and AI Overviews. It doesn't include source correction, search, reviews or narrative management; those run as their own workstreams — AI Influence Services for AI correction, or the full-platform Control retainer if you need everything.

It's a retainer, not a project

AI models retrain and re-index constantly — a baseline that's accurate today can be wrong after the next update. A one-time audit freezes a snapshot; a retainer keeps watching the answer, not just reporting on it once.

Not just logic — the numbers

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86%

of consumers weigh a brand's AI accountability before they buy

Source:
Forrester, via CX Forum East, 2026

75%

of enterprises have deployed AI agents that already act and communicate on their behalf — with no system to manage the reputational fallout

Source:
Forrester, Agentic AI Reputation Risk, 2026

84%

of consumers say AI governance affects how much they trust a financial institution

Source:
Deloitte, Banking on Trust, Jul 2026

80%

of CEOs say AI will force a restructuring of how their business operates — reputational exposure included

Source:
Gartner, CEO Survey, 2026

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See What AI Is Already Saying About You

Tell us what ChatGPT, Gemini and Google’s AI Overviews currently say about your company when a customer, investor or candidate asks. We’ll map the prompts that matter and scope what continuous tracking would look like — before anything starts.

AI monitoring runs $ 5−25K/month, scoped to your region and AI exposure at the audit.

Request a confidential audit

See full pricing