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AI Reputation Monitoring: Know What ChatGPT and Gemini Are Telling Your Customers About You
We track what generative AI tools — ChatGPT, Gemini, Perplexity and Google’s AI Overviews — say about your company — every prompt that matters to a deal, a hire or an investment decision, scored and flagged the moment an answer turns wrong, outdated or negative — so you know before a customer, investor or journalist does — call it AI reputation management for the one channel nobody’s watching yet.
AI monitoring
Covered across
What AI monitoring covers
AI answer tracking — ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews
Risk scoring & alerts — every tracked prompt scored, with a flag the moment an answer turns wrong or negative
Inaccuracy & hallucination detection — wrong claims about your company, caught before they reach a customer or the press
Dedicated AI-monitoring analyst — tracking model updates and re-checking every answer, not a one-time report
Key facts
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Reputation House (RH) tracks what ChatGPT, Gemini, Perplexity and Google’s AI Overviews say about a company — continuously, not as a one-time check.
Every tracked prompt is scored, with an alert the moment an answer turns wrong, outdated or negative.
This is a Detection-side retainer, $ 5−25K/month — it monitors and scores; it does not correct the sources an AI model draws from.
Signs your brand requires AI reputation monitoring
What problems we help to resolve
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The Sign
ChatGPT gets asked about you, and nobody at your company sees the answer. A customer, investor or candidate asks an AI-powered assistant about your company — the answer could be accurate, outdated or unflattering, and right now you have no way of knowing which.
Why it matters
AI answers are becoming the first impression. For a growing share of buyers, investors and candidates, that answer is the only account of your company they see before they decide — not a list of results they can scan and judge for themselves. That answer carries your brand’s voice whether you wrote a word of it or not, and it functions like customer feedback nobody asked for — shaping brand reputation before you even know it happened.
The Sign
No one owns this yet. SEO owns Google. PR owns the media. Marketing owns the campaigns. Nobody’s job description says "watch what ChatGPT says about us" — so it sits unmanaged in the gap between teams.
Why it matters
The model recommends — someone has to know what it’s recommending. Ask an AI assistant to compare vendors, employers or investment targets and it picks a shortlist. Nobody’s watching whether your company makes that shortlist, or why it doesn’t.
The Sign
You’d find out from a customer, a journalist or a screenshot — not from your own team. Nobody is systematically checking what ChatGPT, Gemini or Perplexity say about you until someone outside the company mentions it.
Why it matters
By the time it’s visible to you, it’s already been visible to everyone it’s going to reach. Early warning only works if someone's actually watching, continuously — not reacting after the fact.
The Sign
Nobody’s checked since the last model update. An answer that was fine last quarter can be wrong today, and nothing tells you unless you’re tracking it continuously.
Why it matters
It doesn’t wait for you to catch up. ChatGPT, Gemini and Perplexity retrain and re-index on their own schedules — so watching this has to be continuous, not a one-time check that ages out with the next release.
The Sign
Manual spot-checks catch a fraction of what’s actually being asked. Someone on the team occasionally types a question into ChatGPT — that’s not coverage, it’s a sample of one, on one platform, whenever someone remembers.
Why it matters
Coverage has to mean every platform, every day. ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews don’t answer the same way about the same company — missing one means missing exactly where the risk actually is.
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Who it's for
Built for the person who needs to know before anyone else does
CEO & Founder
Public company · private business with public presence
What AI assistants tell investors and partners, tracked continuously
An alert the moment an answer turns wrong or negative, not a monthly report
Coverage tied to the moments that matter — a raise, a deal, a hire
"The term sheet didn’t come. Their analyst had asked ChatGPT — and nobody told me what it said."
In-House Reputation Manager
Online Reputation Manager (ORM)
Visibility into the gap between what SEO covers and what PR covers
A dedicated analyst triaging AI-answer risk in parallel, not another dashboard login
Clear alerts on exactly which prompts and platforms are scoring worst
"I finally have a system that tells me the moment ChatGPT says something off — instead of finding out by accident."
Head of Communications / PR
Enterprise · large brand, holding
The current AI-generated narrative benchmarked across every major platform
Early warning before a wrong AI answer becomes the story itself
Reporting a legal or comms team can act on immediately, not a raw data dump
"I don’t want to find out what Gemini says about us from a journalist’s screenshot."
What's included
What continuous AI reputation monitoring actually covers
AI-listening tools can show you a raw feed of what people ask AI about your brand. That’s a log, not a system. It doesn’t tell you which of those answers actually matters, or how urgent it is — monitoring without scoring and triage just gives you a longer feed nobody reads.
We don’t just log what AI says about you. We tell you the moment it matters.
AI monitoring — this page's program
Tracking
Continuous tracking of how ChatGPT, Gemini, Perplexity and Google's AI Overviews describe your company — across the specific questions that come up before a deal, a hire or an investment decision.
Alerting & triage
Every tracked answer scored for relevance, volume and negativity, with an analyst flagging what actually needs attention — not just a raw feed of AI outputs to sift through yourself.
Single-module retainer, not the full platform
AI monitoring runs on the AI Presence module of the RH Control Center — the same module already watching AI answers for RH's existing Detection and Control clients.
This retainer watches and scores; it doesn't correct the sources behind a wrong answer.
If an answer needs active correction, that's a separate workstream — AI Influence Services — or the full Strategic Information-Field Management retainer if search results and narrative need the same treatment.
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A
AI-listening tools
prompt & mention monitoring
Manual spot-checks
someone asks ChatGPT occasionally
AI Monitoring
What it does
Logs prompts and mentions, no triage
Ad hoc, whoever remembers to check, on whichever platform
Tracks, scores and triages every relevant prompt, and flags what actually needs attention
Who acts on it
You do — a dashboard, not an analyst
Whoever happened to check that week
A dedicated AI-monitoring analyst, reading every result
Coverage
Mentions and sentiment on AI platforms
Whatever prompt someone thought to try
Every tracked prompt, scored and benchmarked platform by platform
Pricing model
SaaS seat licence
Free, and worth exactly what it costs
One retainer, scoped to the AI module specifically
Analytical foundation
Automated prompt monitoring, no risk interpretation
One person’s judgment, applied inconsistently
Module data, a dedicated analyst, and RH Research Center studies across 2M+ mentions and 39 global brands
How we're different
Not just listening. Actually triaged.
The difference isn’t the data — it’s three things running together: a live module (AI Presence, inside the Risk Control Center), a dedicated analyst reading it daily, and a proprietary research base behind every risk call. Most alternatives — reputation management software with an AI feed bolted on — give you the data and stop there.
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What we do
From first contact to a working system
01
Diagnostics
We map how ChatGPT, Gemini, Perplexity and Google’s AI Overviews currently answer the questions that matter about your company — and set the baseline score for each.
02
Strategy
& prompt set
& prompt set
A scoped list of the prompts and platforms that actually matter for your business, with alert thresholds for each — priced to what needs watching, not a generic template.
03
Launch
& Module access
& Module access
Tracking goes live across every scoped platform and prompt, with alerts firing the moment a score moves. This is also when your login to the AI Presence module goes live.
04
Continuous
operation
operation
Every model update gets checked against the baseline through a mix of automation and analyst judgment, with the account analyst flagging drift and, where it warrants action, handing off a concrete escalation brief that fits your existing workflow — visible in the module any time, not just when a report lands in your inbox.
Launch is also when module access opens up — see what's inside the AI Presence module
Inside the AI Presence Module
What you get access to from day one
This is the same module your account analyst works from — the exact prompts tracked, the exact platform-by-platform scoring, the exact sources behind each answer. Nothing about your AI presence stays behind an agency’s closed door.
Part of a bigger platform
AI Presence is one module inside the Risk Control Center
This retainer runs on the AI Presence module specifically, watch-only, inside Reputation House’s broader reputation management platform. The same platform also covers search, social listening, reviews and more — available as their own single-workstream retainers, or together under Strategic Information-Field Management, the full-platform program. If the AI answer itself needs active correction, not just visibility, that’s a separate workstream: AI Influence Services.
Overview & RPN Score
Social Listening
Search Results
Review Platforms
AI Representation
Risk Signals & Alerts
Action Plan
Reports Archive
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AI Monitoring
(RH Detection)
(RH Detection)
this page — watches and scores AI
AI Influence Solution
(RH Control)
(RH Control)
watches and corrects AI
watches and corrects everything
What it does
Tracks and scores what ChatGPT, Gemini, Perplexity and AI Overviews say, and flags what needs attention
Monitors and actively corrects what those same platforms say, at the source
Monitors and corrects search, reviews, narrative and AI answers together, under one retainer
AI coverage
AI Presence module, full tracking and scoring — the whole point of this retainer
Same module, plus active source correction
Same AI correction as AI Influence Services, bundled with every other channel
Beyond AI
Nothing else is in scope — this is AI-only monitoring
AI module only — search results, reviews and narrative stay exactly as they are
Search, reviews and narrative are actively managed too, not just watched
Who's on it
A dedicated AI-monitoring analyst, scoring and triaging every tracked prompt
A dedicated AI-focused team, correcting sources on an ongoing basis
The full account team across every workstream, AI team included
Pricing
$5–25K/month retainer
$5–25K/month retainer
$ 10−50K/month retainer, by region
Right fit when
You don’t yet know what AI is saying about you, and need eyes on it
You already know AI specifically is getting it wrong, and need it fixed
You want the whole field under one retainer instead of managing it workstream by workstream
Which RH product fits you
AI Monitoring, AI Influence, or full reputation management — the choice is yours
Three different RH products, each with its own scope, its own team and its own beneficiaries. Pick the one that matches what you actually need managed right now.
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A
AI Presence Module
The Platform Layer
Reputation House
the team on top of it
What it gives you
Live tracking of how ChatGPT, Gemini, Perplexity and AI Overviews answer, updated as models refresh
Scoring, triage and a risk call on what actually needs escalation — not just a moving number
Who's watching it
You, whenever you log in
A dedicated AI-monitoring analyst, checking every model update — whether you log in or not
When something changes
The tracked score moves in the dashboard
The analyst traces which prompt or platform moved, and tells you whether it’s noise or something to act on
What backs the judgment calls
Real-time data from your own tracked prompts
That data, read against RH Research Center studies across 2M+ mentions and 39 global brands — not this account’s history alone
End-to-end solution
Platform & Expert team support
The AI Presence module gives you the data, always on. The account analyst gives you what to do with it — scoring every tracked prompt, flagging what’s moved, and handing off a concrete escalation brief the moment something crosses the threshold for action.
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Why This Can't Wait
The cost of not watching is already public
Stanford HAI researchers found that leading large language models (LLMs) hallucinate on core legal questions at least 75% of the time (Stanford HAI, 2024) — this isn't a theoretical risk, it's a measured rate. AI monitoring is a young category because tracking what these models say about a company is a new problem, not because the risk is unproven. The pattern below is what happens when nobody's watching, and it will only get more common as more of what people read about a company comes from an AI answer instead of a search result. The NIST AI Risk Management Framework now treats exactly this class of exposure as a governance requirement, not an edge case.
Market pattern
Legal · Wall Street
What happened
AI-generated hallucinations — fabricated citations no lawyer had checked — made it into a federal court filing submitted by one of the most prestigious law firms on Wall Street.
Mechanic
The error itself was fixable in minutes — if anyone had been watching for it. Nobody was tracking what AI systems were generating in relation to the firm until Guardian coverage made it a permanent, indexed part of the firm’s digital footprint — discoverable by the exact AI models and search engines the next client’s due-diligence team will use. Public knowledge doesn’t get quietly corrected.
Want to see how this would work for your industry?
We’re onboarding a small number of AI Influence Solution clients while the category is still being defined. Tell us your industry and we’ll walk through what monitoring and correction would look like for your specific AI exposure.
This isn't correction
This retainer tracks and alerts — it doesn’t fix the sources an AI model draws from. If an answer needs active correction, that’s AI Influence Services, a separate workstream.
No fixed timeline
We can't guarantee exactly when a given platform re-indexes or how often a score is retested — ChatGPT, Gemini, Perplexity and Copilot each retrain and re-index differently, and we report on that honestly rather than promising a fixed refresh date.
We don't replace your team
We don't replace your in-house PR, SEO or communications team — we give them visibility into a channel nobody currently owns.
Not the whole platform
This covers the AI module specifically — see “Which RH product fits you” above for how it compares to AI Influence Services and the full Control retainer.
What we don't promise
The boundaries of this solution
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What You're Actually Paying For
The investment logic
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You're not pricing hours
You’re pricing what a blind spot costs — a deal that stalls because an analyst asked ChatGPT first and got an answer nobody caught in time, a candidate who reads a hallucinated claim and never applies, a due-diligence team that quotes an AI Overview instead of your own site. This is priced against that blind spot, not against a headcount of analysts. It’s reputation management for the one channel nobody’s pricing correctly yet.
We don't price like a listening tool
This isn't a SaaS seat licence with a dashboard you have to interpret yourself. Tracking what AI models actually say, and scoring it for risk, means a dedicated analyst reads every result — the same discipline RH's Detection and Control clients already rely on for every other channel.
The price includes the AI Presence module
This retainer covers the AI Presence module specifically — tracking and scoring across ChatGPT, Gemini, Perplexity and AI Overviews. It doesn't include source correction, search, reviews or narrative management; those run as their own workstreams — AI Influence Services for AI correction, or the full-platform Control retainer if you need everything.
It's a retainer, not a project
AI models retrain and re-index constantly — a baseline that's accurate today can be wrong after the next update. A one-time audit freezes a snapshot; a retainer keeps watching the answer, not just reporting on it once.
Curious where you'd land in the range? See how pricing breaks down by region and scope
Not just logic — the numbers
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86%
of consumers weigh a brand's AI accountability before they buy
75%
of enterprises have deployed AI agents that already act and communicate on their behalf — with no system to manage the reputational fallout
84%
of consumers say AI governance affects how much they trust a financial institution
80%
of CEOs say AI will force a restructuring of how their business operates — reputational exposure included
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See What AI Is Already Saying About You
Tell us what ChatGPT, Gemini and Google’s AI Overviews currently say about your company when a customer, investor or candidate asks. We’ll map the prompts that matter and scope what continuous tracking would look like — before anything starts.
AI monitoring runs $ 5−25K/month, scoped to your region and AI exposure at the audit.
Detection · full monitoring
Brand Monitoring & Risk Detection
Monitor search, social, reviews, sentiment and AI together, across your whole information field.
Control · Influence
AI Influence Services
When AI is getting it wrong and you need the sources fixed, not just tracked.
Control · full platform
Strategic Information-Field Management
Manage search, reviews, narrative and AI answers together, under one retainer.
Defence
Crisis Management
Active reputational crisis in progress? Different team, different pricing model.
Related solutions by reputation house
Explore related RH programs
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FAQ
Straight answers
RH Detection's AI-module retainer: ongoing tracking and scoring of what ChatGPT, Gemini, Perplexity and Google's AI Overviews say about your company. A dedicated analyst reads every result and alerts you the moment an answer turns wrong, outdated or negative — not a one-off audit or a raw listening dashboard.
AI monitoring sits in RH Detection, and it's diagnostic: it tracks and scores what's being said, and alerts you. AI Influence Services is the Control-side program that acts on it — correcting the sources and signals the models draw from so the answer itself changes. Both currently sit in the same $5–25K/month range; the difference is watching versus fixing.
ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google's AI Overviews, with coverage extended as new platforms gain meaningful usage among your customers, investors or candidates.
Not under this retainer. AI monitoring tracks, scores and alerts — it doesn't correct the sources a model draws from. When an answer needs active correction, we scope that as AI Influence Services, a separate workstream.
Depends on how each platform re-indexes or retrains — some shifts surface within days, others only at the next major model update. We track this per platform and alert on actual score movement, not a fixed reporting cycle.
Yes. Every engagement runs under strict confidentiality terms, designed to be discreet by default — including work involving named executives.
How is pricing structured?
Reputation House — RH Detection: Brand Monitoring & Risk Detection · Brand & Mention Monitoring · Brand Insight · AI monitoring · Digital Risk Protection.Internal draft — new page. Stat and legal sign-off pending.
How is pricing structured?
Reputation House — RH Detection: Brand Monitoring & Risk Detection · Brand & Mention Monitoring · Brand Insight · AI monitoring · Digital Risk Protection.Internal draft — new page. Stat and legal sign-off pending.
A monthly retainer, $5–25K/month, depending on region, platforms covered and current AI exposure. Full tiers are on the pricing page, or a confidential audit confirms the exact quote.
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