Our reliance on technology is making reputation influence our lives at new levels compared to before. Digital reputation stands a good chance of replacing traditional documents, including passports, for verifying one's identity. Digital reputation is already taking shape across different regions of the world, despite appearing futuristic. People discuss reputation less now because companies and governments use reputation measurements to make decisions.
Across the globe, digital footprints are being used to make decisions that affect people’s everyday lives. In some countries, like China, social scoring systems have already been introduced. These systems give people a score based on their behavior. A high score can give you access to better services, while a low score might hold you back. In the West, things work differently, but the idea is the same. Banks and companies are looking at online behavior to decide whether to give someone a loan, a job, or even access to basic services.
Reputation is becoming a kind of social currency. During loan applications, lenders base their decision on your credit score to see if you handle money responsibly. Your personal rating on these services determines how other users will treat you during your car-sharing or travel experiences. Employers use Internet records to evaluate potential candidates before hiring them. A basic search of your name reveals all your online content, from social media to reviews, which shapes how people evaluate you.
Our digital reputation now impacts all areas of our life, at work and in our business, and also shapes the quality of our personal relationships. A valuable business reputation draws more consumers and financial backers to the company. Trust develops naturally when you succeed. Your job performance benefits when you have an excellent online reputation, because it positions you for new opportunities and helps you advance your professional network. People now monitor what others post online, both at work and in their personal relationships. This isn’t exactly a new phenomenon—for decades famous individuals have been “outed” for old posts of theirs on social media or old photos of them that someone has dug up.
Now, don’t let this dissuade you or make you feel powerless to manage your image online. It’s true that scandals come and go, and especially for public figures and well-known companies, the 24-hour news cycle tends to forget stories almost as quickly as it breaks them. That being said, it’s not a good idea to leave these things to chance. It’s in your best interest to take control.
Looking ahead, this trend is only going to grow stronger. Many experts believe that reputation scores could become a standard part of life—almost like a second ID. People may need to maintain a positive reputation to get access to certain opportunities. It’s possible that one day, your online presence will be just as important as your official documents when you apply for a job, try to rent a house, or travel to another country.
You should begin working on your reputation management today. These days, people need to manage their reputation at every level, instead of just public figures or major businesses. People make judgments about individual digital profiles, which impact their life experiences. Looking after your online profile and ensuring search results demonstrate your character form the foundation of reputation management.
We may not be living in a world where reputation replaces a passport just yet, but we are clearly moving in that direction. Reputation has become a real asset—one that can open doors or close them, depending on how well it’s managed. It’s more than worthwhile to find a company who specializes in reputation management in order to develop, repair, and protect your online image, and thus the “face” you or your company presents to the world.
Across the globe, digital footprints are being used to make decisions that affect people’s everyday lives. In some countries, like China, social scoring systems have already been introduced. These systems give people a score based on their behavior. A high score can give you access to better services, while a low score might hold you back. In the West, things work differently, but the idea is the same. Banks and companies are looking at online behavior to decide whether to give someone a loan, a job, or even access to basic services.
Reputation is becoming a kind of social currency. During loan applications, lenders base their decision on your credit score to see if you handle money responsibly. Your personal rating on these services determines how other users will treat you during your car-sharing or travel experiences. Employers use Internet records to evaluate potential candidates before hiring them. A basic search of your name reveals all your online content, from social media to reviews, which shapes how people evaluate you.
Our digital reputation now impacts all areas of our life, at work and in our business, and also shapes the quality of our personal relationships. A valuable business reputation draws more consumers and financial backers to the company. Trust develops naturally when you succeed. Your job performance benefits when you have an excellent online reputation, because it positions you for new opportunities and helps you advance your professional network. People now monitor what others post online, both at work and in their personal relationships. This isn’t exactly a new phenomenon—for decades famous individuals have been “outed” for old posts of theirs on social media or old photos of them that someone has dug up.
Now, don’t let this dissuade you or make you feel powerless to manage your image online. It’s true that scandals come and go, and especially for public figures and well-known companies, the 24-hour news cycle tends to forget stories almost as quickly as it breaks them. That being said, it’s not a good idea to leave these things to chance. It’s in your best interest to take control.
Looking ahead, this trend is only going to grow stronger. Many experts believe that reputation scores could become a standard part of life—almost like a second ID. People may need to maintain a positive reputation to get access to certain opportunities. It’s possible that one day, your online presence will be just as important as your official documents when you apply for a job, try to rent a house, or travel to another country.
You should begin working on your reputation management today. These days, people need to manage their reputation at every level, instead of just public figures or major businesses. People make judgments about individual digital profiles, which impact their life experiences. Looking after your online profile and ensuring search results demonstrate your character form the foundation of reputation management.
We may not be living in a world where reputation replaces a passport just yet, but we are clearly moving in that direction. Reputation has become a real asset—one that can open doors or close them, depending on how well it’s managed. It’s more than worthwhile to find a company who specializes in reputation management in order to develop, repair, and protect your online image, and thus the “face” you or your company presents to the world.
