Physicist-mathematician, Internet expert, political strategist, Russia's first specialist in the field of reputation management on the Internet.
Creator of "Sidorin Lab", "Reputation Lab", "Reputation House" and the LIMUR educational center. A person who has isolated the idea of brand reputation management into an independent discipline and has been helping companies take care of their image for 10 years.

Born on April 7, 1985 in Makeyevka, later moved to the Moscow region.
He graduated with honors from the Physics and Mathematics Lyceum in Dubna, was a multiple participant and winner of city and regional Olympiads in physics, mathematics and computer science.
Graduated from MIPT, received a master's degree in applied physics and Mathematics with honors. In 2011, he completed postgraduate studies at MESI in the direction of "Applied Informatics in Economics". During his studies, he was twice awarded the V. Potanin Prize for scientific achievements.
As a student, he was part of a research group in the CMS LHC CERN project (Geneva). In Switzerland, he also studied and prepared a thesis on writing software code for modeling signals in the muon chambers of the compact muon solenoid of the large hadron collider. However, scientific research did not satisfy all the ambitions of the researcher, so Dmitry changed his field of activity.

2007 г.

Researcher and member of the CMS LHC CERN team

2008 г.

Co-founder of Rospartner (development and implementation of software and enterprise systems). Head of Sales Department of the Motif company

2009 г.

Manager of the agency "Ashmanov and Partners"

2007 г.

Researcher and member of the CMS LHC CERN team

2008 г.

Co-founder of Rospartner (development and implementation of software and enterprise systems). Head of Sales Department of the Motif company

2009 г.

Manager of the agency "Ashmanov and Partners"

2010 г.

Founder and CEO at the Sidorin Lab Agency

2012 г.

CEO of Reputation Guru, Director of Development at Digital Guru

2013 г.

CEO of Reputation Guru, Director of Development at Digital Guru

2015 г.

CEO at Kribrum, founder of LIMUR Educational Center

2017 г.

Author of the book "Reputation Management on the Internet"

2019 г.

Founder of the Reputation house agency in Hong Kong. Author of the book "50 mistakes that will kill your startup"

2020 г.

Developed the mobile application "ION"

2021 г.

The third book "Online Reputation" has been published

2020 г.

Developed the mobile application "ION"

2021 г.

The third book "Online Reputation" has been published

2007 г.

Researcher and member of the CMS LHC CERN team

2007 г.

Researcher and member of the CMS LHC CERN team

2008 г.

Co-founder of Rospartner (development and implementation of software and enterprise systems). Head of Sales Department of the Motif company

2009 г.

Manager of the agency "Ashmanov and Partners"

2010 г.

Founder and CEO at the Sidorin Lab Agency

2012 г.

CEO of Reputation Guru, Director of Development at Digital Guru

2013 г.

CEO of Reputation Guru, Director of Development at Digital Guru

2015 г.

CEO at Kribrum, founder of LIMUR Educational Center

2017 г.

Author of the book "Reputation Management on the Internet"

2019 г.

Founder of the Reputation house agency in Hong Kong. Author of the book "50 mistakes that will kill your startup"

2020 г.

Developed the mobile application "ION"

2021 г.

The third book "Online Reputation" has been published

2021 г.

The third book "Online Reputation" has been published

In 2019, Dmitry's desire to enter the international market led him to Hong Kong– where he and his partners founded the international company Reputation House. At the moment, many large corporations in China are entering the international market, and they need help in shaping their image. Extensive experience in working with reputation helped Dmitry and his team to build a system that quickly and accurately allows you to analyze the attitude towards competitors and build a strategy of online presence for your customers.

During the year of work, we managed to cooperate with several leaders of the Asian market, as well as with two companies in the TOP 10 brands in Russia. In the same year, to increase professional capacity, Sidorin Lab acquired one of the largest IQBuzz monitoring systems. Now the company's own analytical center helps to solve its tasks.

During this time, the head of the company, Dmitry Sidorin, became an expert in the field of online reputation management, as well as:
- Head of the Department of Internet Technologies at MFPU "Synergy"
- author of courses and lectures for more than 30 universities in Russia and the CIS (MIPT, MSU, MGIMO, RANEPA, HSE, etc.)
- Assistant to the Deputy Chairman of the Committee on Information Policy, Information Technologies and Communications of the State Duma of the Russian Federation
- author of trainings for business, speaker of the largest industry conferences
- author of the books "Reputation Management on the Internet" and "50 mistakes that will kill your startup".
- speaker at more than 1,000 events from corporate training to lectures at stadiums - Olympic, Gazprom Arena, VTB Arena, Baskethall in Kazan.

Many well-known publications also write about Sidorin. For example, the article "Lords of likes" in Forbes

"A bad reputation begins with pain," Sidorin notes. - A person or his company, sometimes, has been unfairly slandered, insulted on the Internet." There are several options for what to do next: notarize a screenshot of a post or article and file a lawsuit against the slanderer. But this is quite time-consuming and does not guarantee against new attacks. And you can build a system to protect your reputation..."

The book will undoubtedly be useful both for representatives of administrative structures and the business environment who are concerned about the problem of reputation, and for ordinary users who will be able to see the world of social networks in a different light - as a world of opportunities and a world of threats.

Buy a book from partners:

Buy a book from partners:

The book is useful for entrepreneurs, business owners building a personal brand. As well as startups, students, PR specialists and anyone interested in business and organizational issues.

Buy a book from partners:

Today, you can ruin everything in one click. We live in a world of opinions, where each of us is a TV channel named after himself with his own audience. And one negative repost or dislike may be enough to ruin your reputation. How to prevent this? They say that forewarned means armed. This book not only warns, but also offers an effective methodology for building a reputation from leading reputation marketing experts.

Thanks to Dmitry Sidorin, the agency "Sidorin Lab" has become one of the leaders of the ORM market and is engaged in reputation management in the Network, analytics and prevention of scandals, detection and suppression of information attacks. Sidorin Lab can evaluate who is better - McDonalds or Burger King, Mercedes or Lexus.

Accurately predicts which is better to fly: Aeroflot or S7? Should I open a deposit in Sberbank or in Tinkoff Bank? Digitizing and analyzing the attitude of a million people to brands and companies is a big and painstaking job. Thanks to the knowledge and experience of Dmitry Sidorin, today it is possible to objectively assess the attitude of competitors to their business, to build a strategy for their own presence on the Internet.